WIZZ MAGAZINE MEDIA INFORMATION 2014

Transcription

1 WIZZ MAGAZINE MEDIA INFORMATION 2014

2 THE MAGAZINE WIZZ Magazine is the inflight magazine of Wizz Air, the largest low-cost airline in Central and Eastern Europe. Published by Ink, the company that produces more inflight magazines to more airlines than any other in the world, WIZZ Magazine is placed onboard Wizz Air flights to more than 96 destinations on more than 280 routes. Filled with up-to-date and destination specific event listings, destination guides compiled by local experts and lifestyle insight into the extensive portfolio of destinations, WIZZ Magazine offers a unique read in an onboard environment without distractions where the passenger is receptive to advertising messages. WIZZ Magazine showcases the best of the Wizz Air network, inspiring passengers to travel more frequently and spend more when they arrive. EDITORIAL EXAMPLES ADVERTISING EXAMPLES

3 DEMOGRAPHIC GENDER OCCUPATION STUDENTS - 10% REASON FOR TRAVEL LEISURE - 76% DIRECTORS & SENIOR MANAGEMENT - 27% MIDDLE & JUNIOR MANAGEMENT - 20% BUSINESS TRAVEL - 24% MALE - 52% FEMALE - 48% OTHER - 43% Over 2,800,000 Readers per issue BI-MONTHLY PUBLICATION FREQUENCY Average age of reader 63% 34 65% OF PASSENGERS TAKE ACTION AFTER READING THE MAGAZINE Frequent travellers are loyal to Wizz Air - around 64% have flown at least twice in the last twelve months READ THE MAGAZINE IN THE FIRST 20 MINUTES SEATBACK DISTRIBUTION FREE COPY DISTRIBUTED TO ALL PASSENGERS ON ALL FLIGHTS Wizz Air is the first choice for flights to/from Central and Eastern Europe. It is the largest airline in Hungary, Poland, Romania, Moldova, Bulgaria and Macedonia and the second biggest carrier to the Czech Republic, Slovakia, Ukraine, Lithuania, Latvia, Serbia, Slovenia, Croatia and Bosnia-Herzegovina. Besides connections within the EU, Wizz Air has also expanded towards East and now flies to Russia, Georgia, United Arab Emirates, Israel, Turkey, Egypt, Azerbaijan and Cyprus. WIZZ AIR IS SET TO CARRY OVER 16.8 MILLION PASSENGERS IN 2014

4 BOARDING PASSES Because ALL Wizz Air's passengers must print out their boarding pass before they fly, advertising your product on a boarding pass in an invaluable way to target Wizz Air's customers. Wizz Air's Boarding Pass Is: - the second most important travel document after your passport - viewed at least five times before and during the trip - needed when shopping at airport duty free and travel retail How many passengers do you want to reach? On which routes do you wish to advertise? Maximize the impact with TARGETED ADVERTISING (TAD) only to selected Wizz Air passengers. Choose your audience from a selection of 280 routes on incoming or outgoing flights. AMBIENT MEDIA ONBOARD ADVERTISING No other media channel has the ability to reach the travelling consumer in a distraction-free environment for an amazing average journey time of 2.5 hours like ambient onboard advertising. Wizz Air is offering an exciting and innovative way to advertise onboard its fleet. Increase your brand's awareness by targeting a large captive Wizz Air audience with advertising on: - Overhead Bins - Skyline Panels - Tray Tables TESTIMONIAL: O2 Telephonica (UK) ran advertising campaigns on Wizz Air s entire fleet (tray Tables) for 4 years. "The campaign received an overwhelming response. The response rate and overallmessage and brand recognition is unachievable through traditional advertising mediums. The onboard advertising program allows us to reach the highly desired customer demographic of international airline passengers in an undistracted environment. Tim Rasbash, Account Director PD3 for O2

5 RATE CARD 1INSERTION (per issue) Euro GPB PLN DOUBLE PAGE SPREAD FULL PAGE /2 PAGE /4 PAGE /8 PAGE SPECIAL POSITIONS INSIDE FRONT COVER SPREAD INSIDE FRONT COVER INSIDE BACK COVER OUTSIDE BACK COVER ONLINE MAGAZINE ( WEB BANNER 1870 POP UP BANNER 1650 LEADERBOARD BANNER 2090 PRODUCTION SCHEDULE 2014 February / March 2014: 17 January 2014 April / May 2014: 16 March 2014 June / July 2014: 15 May 2014 August / September 2014: 17 July 2014 October / November 2014: 17 September 2014 December / January 2014: 13 November 2014 MAGAZINE SPECIFICATIONS Full Page Type Area: 180mm x 233mm Trim Size: 200mm x 253mm Bleed Size: 206mm x 259mm Half Page Horizontal 106mm x 174mm Double Page Spread Type Area: 380mm x 233mm Trim Size: 400mm x 253mm Bleed Size: 406mm x 259mm Half Page Verical 222mm x 82mm Quarter Page 106mm x 82mm Adverts to be supplied by , FTP or on CD High resolution PDF is the preferred format, it must be CMYK, high resolution at 300dpi and have all fonts included Files supplied as single pages Pages must be created to include bleed when required. Crop marks must be outside the bleed area. A 3mm off-set is recommended Files should not contain and TrueType or MultipleMaster fonts, original JPEG images, or copydot scan elements Trapping the creator should apply anytrapping requirements if necessary but must be aware of the various application software limitations. The printer will not apply trapping MAC/PC TIFF, JPG and EPS files will be accepted. All images supplied must be CMYK, high resolution at 300dpi. All fonts, images and logos must be embedded