CHICAGO. Results Event Summary JANUARY 21-22, 2017 DONALD E. STEPHENS CONVENTION CENTER, ROSEMONT

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1 CHICAGO JANUARY 21-22, 2017 DONALD E. STEPHENS CONVENTION CENTER, ROSEMONT Results Event Summary NATIONAL MEDIA SPONSOR: OFFICIAL TRAVEL AGENCY PARTNER: SUPPORTING SPONSORS: 1000Tips BROADCAST SPONSOR: OFFICIAL NEWSPAPER: OFFICIAL MAGAZINE SPONSOR: PRODUCED BY: FIND US: /TravAdventure

2 2017 Chicago Travel & Adventure Show Event Summary Attendance Summary Event Summary: Chicago Travel & Adventure Show Date: January 21 & 22, 2017 Venue: Donald E. Stephens Convention Center Location: 5555 N. River Road Rosemont, IL Halls: F - 157,800 sq. ft. Total Attendance: 24,798 23,912 Travel Trade: 1,718 1,561 Travel Agents: Press: Attendee Gender Household Income (HHI) 78% Earn Over $75,000 (4% Increase Over 2016) <$50k $50k - $75k $75k - $100k $100k - $150k $150k+ 53% 47% 7% 16% 21% 30% 26% Women Men Attendee Age Travel Expenditure 77% in Peak Earning Years (1.2% Increase Over 2016) % Spend Over $5,000 on Travel (2% Increase Over 2016) % 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% <$2,000 $2k - $2.5k $2.5k - 5k $5k - $10k $10k+

3 Headline Speakers / Stages In 2017, the Chicago Travel & Adventure Show provided updated content, a new speaker lineup, and more actionable advice for attendees. At the Travel Theater, celebrity travel experts Rick Steves, Peter Greenberg, Samantha Brown, Pauline Frommer, and Johnny Jet covered 2017 travel trends, booking tips and tricks, as well as inspiration for the 800 seat theater s audience. At the Destination Theater, sponsored by AAA, attendees received destination-specific advice during 15 intimate thirty-minute workshops. In addition to the Destination Theater, the Savvy Traveler Theater provided travel advice ranging from packing and technology tips, to maximizing reward and credit card points. From a cultural perspective, attendees were able to get a hands-on taste for exotic destinations at the Taste of Travel Theater, which featured local chefs from the metro area on hand to provide cooking demonstrations and samples of cultural cuisines. Opposite the Taste of Travel Theater was the Global Beats Stage, which featured 17 dance performances representing countries from around the globe. Keynote Speakers Included: Rick Steves Travel Writer, Host of Rick Steves Europe and Travel with Rick Steves, Europe Through the Back Door Samantha Brown Travel Channel Host In addition to meeting with our vendors, attendees engaged in activities such as: + Destination Theater + Savvy Traveler Theater + Taste of Travel Theater + Global Beats Stage + Travel & Adventure Show ARIZONA Photo Booth + Segway Rides & Trikkes + Dive Pool + Camel Rides + Old World Wisconsin s 1890s Cycling Experience Peter Greenberg Emmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor Pauline Frommer Editorial Director of the Frommer Guides and Publisher of Frommers.com Johnny Jet Editor-In-Chief, JohnnyJet.com

4 + Find thousands of travel options + Visit hundreds of exhibits + Speak directly to destination experts + Over 50 seminar programs featuring travel experts + Exclusive travel deals + See culinary demonstrations NATIONAL MEDIA SPONSOR: OFFICIAL TRAVEL AGENCY PARTNER: SUPPORTING SPONSORS: Travel Tips.com Use Promo Code: TRIB15 (Or $11 at the door with this coupon) *Regular $15 Admission Note: Only cash is accepted on-site. Scheduled to Appear: Rick Steves Host of Rick Samantha Brown Steves Europe Travel Channel Host Copyright Unicomm, LLC. All Rights Reserved Use promo code TRIB15 and you ll pay only $11. Regularly priced tickets are $15. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. Registration required for all show activities. KIDS 16 AND UNDER FREE! Offer available online only Samantha Brown Travel Channel Host NATIONAL MEDIA SPONSOR: 1000Tips OFFICIAL TRAVEL AGENCY PARTNER: SUPPORTING SPONSORS: Copyright Unicomm, LLC. All Rights Reserved Promotion Summary In 2017, a multi-faceted, proven marketing campaign was utilized to ensure that the optimal demographic was reached in the Chicago Area. All together, the campaign generated over 55.2 million impressions across 7 different mediums, a 28.2 million impression increase over Broadcast Television For the second year in a row, the Chicago event s Official Broadcast Partner was ABC. This two-week campaign generated about 12.7 million impressions, while secondary buy NBC 5 produced an additional 4.5 million impressions. Outdoor We utilized a strategic mix of billboards throughout the Chicago area generating over 17 million impressions. Radio: TravelShows.com JAN Rosemont Travel Agency Partner: WBIG and KHITS radio combined for over 150 radio spots including a KHITS live broadcast right from the show floor, producing over 500,000 impressions. Print: Between Chicago Magazine and the Chicago Tribune, the Travel & Adventure Show was placed in various ads in the both the travel and lifestyle sections in order to produce targeted interest in the event. Digital Campaign Between targeted direct mail campaigns, a revamped website capable of capturing new attendee information, a new booking vendor to extend reach into the Chicago market, as well as a 3 week Google optimized campaign, attendees were exposed to Travel & Adventure Show messaging across websites that target your demographic. NEXT WEEKEND! Before They Went There They Came Here Find Your Next Vacation At The Travel & Adventure Show 1000 $11 * ONLINE JANUARY Donald E. Stephens Convention Center Before They Went There They Came Here CHICAGO JANUARY Donald E. Stephens Convention Center Buy Tickets at TravelShows.com USE PROMO CODE: CHMAG for $11 TICKETS Meet: Unparalleled Media Coverage With 6+ million impressions generated by extensive PR efforts, in-studio and on-site media coverage was at an all time high. With in-studio interviews on Windy City Live with Pauline Frommer, to on-site interviews with CEO John Golicz, radio interviews with celebrity talent and sponsors, and Saturday and Sunday live-fromthe-show-floor segments on NBC, WGN, and ABC, the Travel & Adventure Show reached viewers right before, and during, the event.

5 Promotion Summary Continued FACEBOOK: Within one week leading up to, and including, the Chicago event, The Travel & Adventure Show Facebook advertising campaign targeted Chicago area travelers, promoting event speakers, sponsors and exhibitors. These posts reached 204,000 users, while creating over 227,000 unique impressions, drawing more attention to the event. TWITTER: By engaging celebrity speakers, local and national bloggers and industry created over 49,000 impressions. The Chicago hashtag, #ChicagoTravelShow, was used in over 140 posts by 125 users, reaching over 365,000 people and created over 600,000 impressions INSTAGRAM: The #ChicagoTravelShow reached over 45,000 Chicago area Instagram users and creating over 60,000 impressions. #ChicagoTravelShow was used in over 100 posts throughout the week by Chicago Travel & Adventure Show attendees, resulting in over 2000 likes/ video views and over 200 comments. The Travel & Adventure Show provides us a great opportunity to get in front of a large proactive audience of consumers actively seeking vacation ideas. The Chicago area has been a solid feeder market for Punta Gorda/ Englewood Beach over the years and has only grown stronger since we began attending the show in We re already looking forward to next year s event. Sean Doherty, CSEE, Sales & Sports Marketing Manager, Punta Gorda Englewood Beach Visitor & Convention Bureau The Chicago Travel & Adventure Show was once again a super event. Our brochures were like hot cakes. Never have enough. Nuryani I. Asari, Information Officer, Tourism Malaysia New York

6 Join Us In These Markets SAN DIEGO JANUARY 13-14, 2018 WASHINGTON D.C. JANUARY 20-21, 2018 CHICAGO FEBRUARY 10-11, 2018 INTERESTED IN EXHIBITING/SPONSORING: P: E: NATIONAL MEDIA SPONSOR: PRODUCED BY: 1000 Travel Tips.com SF/BAY AREA FEBRUARY 17-18, 2018 LOS ANGELES FEBRUARY 24-25, 2018 PHILADELPHIA MARCH 10-11, 2018 DALLAS MARCH 17-18, 2018 DENVER MARCH 24-25, 2018 FIND US: /TravAdventure