We re inventing the future of media.

Size: px

Start display at page:

Download "We re inventing the future of media."

Clare Wilcox
6 years ago
Views:

1 re inventing the future of media. page 01

2 The world is changing at an ever-increasing pace. The coming years will be the most exciting yet, transforming our industry - how consumers interact with brands and what they expect from brands. That s why we are transforming the way we work, re-engineering every area of our business to work smarter. define media as the space where content, data and technology meet. To succeed in this space, we believe brands and businesses have to be adaptive and inventive. So we need adaptive and inventive people. People who can connect data, technology and content to create experiences for consumers that are betterintegrated, more natural, more useful, more influential and more effective. People who ask not just how we should respond to change - but how we can make change happen. call this Inventing the future of media. do this every day. Here s how. page 02

3 explore. Data underpins everything we do. With a team of over 50 analysts - covering areas including campaign performance, social and search insight, using both qualitative and quantitative research - we inspire clients with insight and grow them through learning. Data teams are engaged at every stage of the planning process - we don t just understand data, we use it to explore future media opportunities and deliver cutting-edge media executions for our clients. page 03

4 ideate. Ideas are our lifeblood - they are the centrepiece of every day at Mindshare. Over the last year, we ve worked with transformation consultants Hyper Island to make idea generation the key element of how we work. now run monthly all-agency Ideate sessions to brainstorm the big client and agency problems we d love to solve, as well as using the Ideate method in our everyday creative process. page 04

5 connect. don t have all the answers. That s why we work hand in hand with hundreds of different partners to deliver media solutions. All the big names you d expect - Google, Sky, The Guardian, ITV, Facebook, News UK, Global, Twitter, Bauer, Microsoft, Channel4, Spotify, YouTube - and some you might not - Not Impossible Labs, Goldsmiths, Maido, AppNexus. Our amazing partnerships help us stay ahead of the curve in emergent areas such as wearables, and ensure we lead the way in industry-shaping developments like programmatic marketing and digital analytics. page 05

That s why we work hand in hand with our tech partner Maido to define, prototype and build

6 invent. Technology is often at the centre of our best ideas. Bringing those ideas to life - and fast - is key. That s why we work hand in hand with our tech partner Maido to define, prototype and build technical solutions for our clients. Maido sit at the heart of our agency, in a creative incubation space, ensuring we have the power to make any idea a reality. page 06

7 create. Our work seeks to entertain and engage, by delivering content that plays across the media landscape. Content experts sit throughout our business, ensuring we don t just know what works and what doesn t but that we work with the best partners in the business (Vice, BuzzFeed and The Audience to name a few) to produce and syndicate content. page 07

campaigns land and reactions come in. The Loop makes brands feel more alive, open and responsive.

8 adapt. The future of media is about working in real-time; listening, adapting, learning and evolving. The Loop - our data-infused campaign war rooms - lead the way, allowing teams from across the business to watch campaigns land and reactions come in. The Loop makes brands feel more alive, open and responsive. Leading-edge programmatic tools free us up to do the thinking that matters; figuring out what s working and not working, testing, learning and responding. page 08

engineers and creatives and film critics and cybermen and Olympic cyclists and

9 Huddle. Our flagship event is Huddle: a future-facing festival where we host over 200 no-holds-barred sessions about the future of media in one day. At Huddle 2014 we were inspired by and invented stuff with developers and engineers and creatives and film critics and cybermen and Olympic cyclists and YouTube moguls and Kickstarter inventors and hiphop comedy duos and Jazz rappers and data nerds and the whole sixth form of a Lambeth high school and everyone who is everyone in medialand. page 09

10 inspire. page 010

11 Central St Giles 1 St Giles High Street London WC2H 8AR United Kingdom Main +44 (0) A GroupM company page 011

5 Ways to Future-Proof Your Music Store

5 Ways to Future-Proof Your Music Store No one can predict the future. No one can predict consumer habits. However, by understanding where today s consumer mindset is along with current technologies, and