What is The Free Ride?

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Avice Lewis
6 years ago
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What is The Free Ride? The Free Ride (TFR) offers free transportation in major markets across the U.S. Service is based around busy downtown, beach, shopping & dining areas.

2 What is The Free Ride? The Free Ride (TFR) offers free transportation in major markets across the U.S. Service is based around busy downtown, beach, shopping & dining areas. TFR uses electric cars to cut out the cost of fuel & works with local & national sponsors on creative campaigns that fund the service. Raising brand awareness, perception & consideration through alternative, sustainable, mobile marketing

3 YOUR BRAND JOURNEY INTERACT STARTS SHA SPOT LEARN RIDE EXPERIENCE PURCHASE DOWNLOAD SAMPLE HEAR E! V O L RE &

4 LOCATIONS With 14 locations (and more to come), TFR has every key market covered. Cars run along highly trafficked areas, bringing passengers to where they need to go & attracting attention from thousands along the way.

5 How to Free Ride. 01 Use mobile app, text or website to request a ride. OR wave a car down anywhere in the coverage area Driver confirms that he/she is on the way to pick up passenger for their Free Ride. Driver arrives. Passenger gets a Free Ride anywhere within our coverage area.

6 Getting to the beach has never been more interactive, more fun, or more green. -VANITY FAIR

7 Ride Request App. 23k App Users in San Diego 100k app impressions Users are able to request rides anywhere within the location s coverage area. Drivers respond & offer point A to B transportation. Data is tracked for number of rides, locations, durations, number of riders, times of day, rider profiles, etc. Sponsoring brands can be featured in app & within outbound notifications.

8 Exterior Wraps. The vehicle s unique design & the possibilities for custom exterior advertising, cause people to turn, point & say, Look at that!

9 Exterior Wraps. Covering the heaviest trafficked areas for high frequency POSITIVE BRAND association delivered via service Unique, eye-catching design Re-Usable Materials, Eco-Friendly

10 Free Ride TV. collection for future communication via TFR monthly local newsletters Selfie camera for sharing & social media integration On-board video ads with motion & sound

11 Product Sampling Drivers act as on-thego brand ambassadors; distributing product samples & branded items to riders

12 Interior Displays Drive customers to point of purchase with on-board promotions & coupons

makes it fun & easy for visitors to attend

13 Event Targeting. Hamptons International Film Festival From the Coast of California to the hot Miami streets, whether it s Art Basel or Comic Con, TFR makes it fun & easy for visitors to attend some of the most hyped events around the country. Comic Con Natural Food Expo West

14 Event Targeting. Sanuk Ron Jon Beach n Boards Fest Art Basel Miami SXSW SXSW Art Basel Miami

15 Social Media Integration SOCIAL MEDIA BY THE NUMBERS +4.5K followers +12K weekly impressions +2K followers From Instagram to Twitter, TFR is #trending on social media. Whether it s supermodel Karolina Kurkova or Carpool Karaoke s James Corden, everyone is talking about TFR.

16 Partners in Every Industry Coca-Cola Santa Monica, Montauk, Southampton, & East Hampton Tates Santa Monica, San Diego, Southampton, & East Hampton

17 Getting Noticed: In the Press Earned media has also been generated across various media platforms, including television coverage, national magazines, & newspapers.

18 Why TFR Works. Raise Brand Awareness Garner valuable impressions from riders, observers, and through giveaways. Cars are seen millions of times in each location. Generate earned media by way of tweets, posts, pictures, and press. Each route is structured so cars stay concentrated in highly trafficked beach and shopping areas. For each dollar spent on Out-of-Home advertising, an average of $2.80 was received in sales.* Improve Brand Perception & Brand Loyalty Natural association between the brand & environmental awareness. Free Rider s word-ofmouth advertising is created by the experience, free giveaways, & the brand that made this possible. *According to a study by Brandscience. Capture New Customers Engaging the consumer as opposed to interrupting appeals to the right half of the brain and leaves a more lasting impression. 83% of adults cited past experience with a brand as the most important factor in their purchase decisions.**

19 LOCATIONS CALIFORNIA Santa Monica Marina Del Rey San Diego Venice THE HAMPTONS Montauk East Hampton Southampton SOUTH FLORIDA West Palm Beach Ft. Lauderdale Palm Beach JERSEY SHORE Asbury Park Belmar TEXAS Austin Houston

Post-Harvey Integrated Marketing Communications Strategies

Post-Harvey Integrated Marketing Communications Strategies Goals Generate positive exposure for Galveston s tourism offerings Position Galveston as a low-impact victim of Hurricane Harvey Increase tourism