CAPITAL METRO TRANSIT ADVERTISING

Transcription

1 CAPITAL METRO TRANSIT ADVERTISING 2014 S AND INFORMATION LET CAP METRO SPREAD YOUR MESSAGE ALL OVER TOWN

2 TAP INTO THE AUSTIN ENERGY Our beautiful town in the hills of Central Texas is a thriving oasis of ingenuity and ideas. And all the things that make Austin crackle and hum tech culture, the Capitol, UT, art, music, cafés and street life are the same things that make the city a target-rich media environment. Let your brand become part of the cool Austin vibe a moving billboard taking your message right where you want to be seen. Fastest growing city in the U.S. 1.7 Million residents in the greater Austin metro area 19.8 million tourists visit the greater Austin metro area Avg. age is 32, compared to 37 nationally Median salary of $61, ,000 college students living and working in the area Central Texas has 19.8 million tourists visit the Greater Austin area annually. Visitors from across the world attend events like Formula One, Circuit of the Americas, SXSW, Austin City Limits (ACL), the X Games and other well-known events. AUSTIN, ROUND ROCK, SAN MARCOS METRO AREA DEMOGRAPHICS TOTAL AUSTIN POPULATION 1,716,289 WHITE 1,250, % HISPANIC OR LATINO 538, % AFRICAN AMERICAN 127, % ASIAN 82, % 2+ RACES 54, % ASIAN INDIAN 23, % AMERICAN INDIAN 13,452.8% ABOUT CAPITAL METRO Cap Metro s bus service includes nearly 400 buses on more than 83 routes to 2,700 bus stops that transport approximately 110,900 passengers daily Texas highest per capita ridership. 71 percent of bus riders use Capital Metro at least five days a week The average age of a Capital Metro user is 32 years old Nearly half of Capital Metro riders are white (46 percent), while 25 percent are Hispanic/Latino, 22 percent African- American and 7 percent identify as another race or ethnicity The average Capital Metro rider has lived in Austin 8.14 years CAPITAL METRO'S REACH Source: Daniel Mallet and Associates, Unit (Bus) 25 Showing (49 Buses) 50 Showing (98 Buses) NUMBER OF MONTHS > Reach 10.6% 19.3% 26.5% 88.1% 94.0% 96.0% 94.0% 97.0% 98.0% Average Frequency 1.1x 1.2x 1.3x 7.4X 13.9X 20.3X 13.9X 26.8X 39.8X Gross Rating Points ,302 1,953 1,302 2,603 3,905 Number Reached (000) Total Impressions ,168 12,336 18,505 12,336 24,673 37,009 Reached 3+ Times 0.0% 0.0% 0.0% 67.0% 82.0% 87.8% 82.0% 90.9% 93.9% Reached 5+ Times 0.0% 0.0% 0.1% 50.3% 71.1% 80.0% 71.1% 84.8% 89.8% Reached 10+ Times 0.0% 0.0% 0.0% 24.0% 49.1% 62.6% 49.1% 70.7% 79.8% S AND INFORMATION

3 2014 AD SIZES AND S EXTERIOR ADVERTISING AND FULL WRAPS Your audience can t help but see your message with Exterior Advertising. Whether it s for a special event or a daily trip to work, there s no fast forwarding, trip to the kitchen or off-button to distract your audience. Fully 71 percent of bus riders use Capital Metro at least five days a week, and these regular riders will get repeated exposure. METROBUS ADVERTISING TYPES KING SHOWING UNITS INSTALLATION FEE 1 $429 $540 $ $17,868 $22,335 $1, $35,736 $44,670 $3, $47,300 $59,125 $5, $63,063 $78,830 $7,448 Ad size: 144" x 30" QUEEN SHOWING UNITS INSTALLATION FEE 1 $385 $485 $ $16,036 $20,045 $1, $32,072 $40,090 $2, $42,448 $53,060 $4, $56,595 $70,745 $5,880 Ad size: 96" x 30" TAIL LIGHT Ad size: 50" x 22" SHOWING UNITS 1 $385 $485 $ $16,036 $20,045 $1, $32,072 $40,090 $2, $56,595 $70,745 $5, S AND INFORMATION

4 SUPER TAIL Ad size varies AD SIZE UNITS 84" x 31" 1 $580 $725 $58 80" x 36" (custom) 1 $600 $750 $58 KONG BUS SIZE AD SIZE UNITS 40' " x 40" 1 $745 $935 $318 35' 183.5" x 38" 1 $690 $865 $290 Ad size varies by bus length KING KONG BUS SIZE AD SIZE UNITS 40' " x 99" 1 $1,078 $1,348 $662 35' 183.5" x 98" 1 $1,001 $1,252 $605 Ad size varies by bus length FULL BACK Ad size: 100" x 82" UNITS INSTALLATION FEE 1 $825 $1,035 $345 UPPER BACK Ad size: 72" x 30" UNITS Installation Fee 1 $385 $485 $ S AND INFORMATION

5 BUS SIZE AD SIZE UNITS (SXSW, ACL FEST, F1, X GAMES) INSTALLATION FEE 40' Sides: " x 99" Front/Rear: 100" x 82" 1 $3,850 $4,812 $2,158 FULL WRAP 35' Sides: 416" x 98" Front/Rear: 100" x 82" 1 $3,630 $4,535 $2,015 Ad size varies by bus length FULL SIDE BUS SIZE AD SIZE UNITS 40' " x 99" 1 $2,200 $2,750 $865 35' 416" x 98" 1 $2,090 $2,612 $720 Ad size varies by bus length INTERIOR ADVERTISING INTERIOR SIGNS AD SIZE (SXSW, ACL FEST, F1, X GAMES) 28" x 11" $30 $38 $ S AND INFORMATION

6 METRORAPID ADVERTISING TYPES 1 144" X 30" $ $ $38.00 KING " X 30" $22, $27, $2, QUEEN 1 96" X 30" $ $ $ " X 30" $12, $15, $1, TAIL LIGHT Installation Fee 1 50" X 22" $ $ $ " X 22" $12, $15, $1, SUPER TAIL X 35" $ $ $ X 35" $19, $23, $2, KONG 1 215" X 38" $ $1, $ " X 35" $ $ $ Varies $23, $29, $11, S AND INFORMATION

7 KING KONG 1 215" X 120" $1, $1, $ " X 110" $1, $1, $ Varies $38, $48, $22, FULL SIDE 420" X 120" 295" X 120" $4, $5, $1, " X 110" $2, $3, $1, FULL WRAP BUS LENGTH 40' 1 See template $11, $13, $3, ' 22 See template $181, $226, $78, ' 1 See template $7, $8, $2, ' 18 See template $96, $120, $38, METRORAIL ADVERTISING TYPES KONG 1 train = 4 ads 321" x 34" $3,648 $4,560 $1,426 KING KONG 1 train = 4 ads 202" x " $7,296 $9,120 $3,749 FULL WRAP 1 train = both sides See template $26,544 $33,180 $6, S AND INFORMATION

8 PRODUCTION INFORMATION Production of all advertisements is the responsibility of the advertiser. Capital Metro will supply a list of approved production vendors. Templates available upon request. EXTERIOR ADVERTISING AND FULL WRAPS Self-adhesive vinyl with these characteristics: pressuresensitive, interchangeable or removable. Permanent vinyl will NOT be accepted. Below is a list of approved materials by advertising types. Approved materials for Kings, Queens, Tail Lights, Upper Back, Super Tail, and Kongs: Busmark M 3552c with 8519 Luster or 8520 Gloss Lam (for campaigns one year or longer) Approved materials for King Kong and Full Back: 3M 3552c with 8519 Luster or 8520 Gloss Lam 3M 180c-10 with 8519 Luster or 8520 Gloss Lam 3M 8171 Perforated Window Film with 8914 Lam (windows only) output as 1 pc INTERIOR SIGNS Interior signs 28" x 11"*.030 mm Styrene is the only approved substrate for interior signage. *Note: Allow.75" top and bottom for the sign holders. Do not place text or logos in these areas to avoid getting covered by sign holders. Finished height must be 11" high. S are monthly is a one-time fee billed at the time of installation Discounts apply to recognized advertising agencies and all contracts lasting three months or longer The minimum contract term is one month We offer competitive rates to small businesses Approved materials for Full Wrap and Full Side: 3M 180c-10 with 8519 Luster or 8520 Gloss Lam 3M 8171 Perforated Window Film with 8914 Lam (windows only) output as 1 pc Shipping Address Capital Metro c/o Receiving 2910 E. 5TH ST. AUSTIN, TX Allow at least one week from delivery of materials to completion of installation. Full wraps and large orders may require extra lead time. All advertising billed by Capital Metro. Terms and Conditions apply. GET IN TOUCH Transit Advertising kevin.perkins@capmetro.org