Market Profile and Readership. Circulation. Contact Information

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2 he Daily Beacon, an editorially independent newspaper operating within the Department of tudent Publications, has served the University of ennessee Knoxville campus as the official newspaper since 06. he students, faculty and staff rely upon he Daily Beacon for up-to-date news, sports and entertainment coverage, locally and nationally. he Daily Beacon is a member of Associated Collegiate Press, College edia Advisers, College Newspaper Business and Advertising anagers, and outhern University Newspapers. Publishing of a daily newspaper is one of the oldest student traditions at the University of ennessee. 쪨

3 arket Profile and Readership DEOGRAPHIC* 7,7 students are from ennessee,50 students are from out-of-state 765 are international students % of students are male 5% of students are female 60% of students are and over Over 6,000 students are 5 and older 7,7 students live on-campus (6%) UDEN ENROLLEN Undergraduate...,75 Graduate...6,6 OAL...7,7 ACULY AND A ull and Part-time...,8 OAL ARKE...7,07 *U act Book, all 008 Knoxville Area tatistics* he metropolitan Knoxville area is ranked the best place to live in the U... among cities with a population of fewer than million. Population (A)...75,86 edian age...8 Earnings (annual average pay)...$,0 Cost of Living Ranking (U average of 00)...87 Income arising from U Athletics Dept....$6 million he University of ennessee, Knoxville is the third largest employer in the Knoxville A. *Knoxville Area Chamber Partnership ubscriptions Yearly...$00.00 One emester (all or pring)...$00.00 ummer emester...$.50 Circulation Papers are distributed to 00 locations throughout the U campus and surrounding community. One copy of he Daily Beacon is free to each member of the University community. Additional copies are valued at $.00 each. Bulk distribution is the responsibility of the Department of tudent Publications. Direct inquiries to ubscriptions are mailed irst Class each publishing day. all and pring emester,000 onday through riday ummer emester 7,500 uesday and riday Contact Information Department of tudent Publications he Daily Beacon Communications Building University of ennessee Knoxville, N 76-0 Retail Advertising Office: Classified Advertising Office: Editorial Office: ax: Office Hours: 8am-5pm onday - riday Retail Advertising beaconads@utk.edu Classified Advertising orderad@utk.edu eb ite:

4 Retail Advertising Rates inimum ad size is three. NAIONAL DIPLAY Net rate for all non-local advertisers. Open Rate...$.75 per column inch Contract Rates: Available for academic year $.00/CI $./CI $.55/CI,000 or more...$.80/ci LOCAL DIPLAY Net rate for advertisers having a business location in the Knoxville/Knox County area. Open Rate...$.5 per column inch Contract Rates: Available for academic year $0.05/CI $.65/CI $.0/CI,000-,...$8.75/CI,500-,...$8.0/CI,000 or more...$7.60/ci emester Contract Rates: Available to local advertisers for either all 00 or pring 00 semester $0.70/CI New Client Discount...0% Available to new clients of he Daily Beacon, first ad only. University Rate...$.00 per column inch Available to all university academic and administrative departments. tudent Organization Rate...$8.50 per column inch Available to officially recognized university-based student organizations. ADDIIONAL CHARGE Guaranteed Placement...0% or $0 minimum Photography...$5/Hour (minimum) CREAIVE PACE ront Page Advertisements Earned rate for space (6 col. x ) plus color charge, plus 50% placement charge udoku Puzzle Advertisements Earned rate for space ( col. x.5 B only) plus 0% placement charge Crossword Puzzle Advertisements Earned rate for space ( col. x B only) plus 0% placement charge Coupons Published every ednesday col. x.5 B...$.00 DICOUN Prepayment...5% requency...5% Run the same ad at least three times in ten publishing days. onday/uesday or onday/hursday Combo 5% Off Combo Ad Run an ad any consecutive onday and uesday or onday and hursday and receive 5% off the uesday/hursday ad (same size and copy). COLOR ull color (CYK) is available on a per column inch basis: CI - 0 CI...$.50 per column inch CI - 0 CI...$.00 per column inch CI - 60 CI...$.5 per column inch 6 CI - 80 CI...$.75 per column inch 8 CI - 0 CI...$0.00 lat Rate DEADLINE IUE ON. UE. ED. pace/copy Deadline Proof Deadline pm ed. pm ri. pm hurs. pm on. pm ri. pm ues. HUR. pm on. pm ed. RI. pm ues. pm hurs. All advertisers will be furnished a proof for verification. Ads can be released for publication by returning the proof, indicating any corrections, via fax ( ) or by calling the Advertising Office ( ) If notification is not given by the deadline, the ad will automatically be released for publication. Due to time restraints, a second proof cannot be provided. Ads cancelled after the space and copy deadline will be assessed a 00% spacing fee.

5 echanical pecs REAIL BROADHEE COLUN aximum Ad Depth:...0" Column idth Inches Column...565" Columns...5" Columns...75" Columns " 5 Columns...8.5" 6 Columns...0.0" Double ruck: Columns...0 Acce ubmission Guidelines address...beaconads@utk.edu Please state client name and date ad is to run in the subject line. Preferred formats (print)... PD, JPG, I onts and graphics must be embedded in the PD. e do not accept Publisher, ord, Excel or PowerPoint files; please convert to PD before submitting. Color...CYK only Do not submit RGB color as it will not reproduce. Convert Pantone or spot color to CYK before submitting. General Quality Guidelines: Avoid text below 6 points in size Reversed and/or multicolored text below points may not reproduce well Hairlines below.5 will not reproduce well Use grayscale values between 0% and 75% can images to final size and avoid scaling scanned images Use ype fonts only. rueype fonts will not reproduce Image ile pecifications Halftone and separation resolution is 00 ppi creen frequency is 00 lpi Line art resolution is 70 lpi otal dot gain not to exceed % in midtone range Example of izes Additional izes Available Vert. Eighth Page ull Page Vertical Half Page Horizontal Half Page Quarter Page Horiz. Eighth Page ULL PAGE AD 6 columns x 0" = 0 0 x $.5 local rate $50.00 per day HAL PAGE AD 6 columns x 0" = 60 columns x 0" = x $.5 local rate $ per day QUARER PAGE AD columns x 0" = x $.5 local rate $7.50 per day EIGHH PAGE AD columns x 5" = 5 columns x 7.5" = 5 5 x $.5 local rate $8.75 per day OHER POPULAR AD IZE ixteenth page: columns x " = 8 One-third page: columns x 0" = 0 hree-quarter page: 6 columns x 5" = 0 " 8" 7" 6" 5" " " " " 6 Column = 0.0" Column =.565 Column =.5" Column =.75" Column = 6.65" 5 Column = 8.5"

6 Online Advertising Each ad position is sold as run of site and will rotate with other ads within a placement. All online advertising requires a one month minimum schedule. Aailable izes: ull Banner 68 x 60 pixels $00/month ed. Rectangle 0 x 50 pixels $50/month : Rectangle 0 x 00 pixels $0/month kyscraper 0 x 600 pixels $75/month (front page only; depth can vary) Preferred ormats: Acceptable formats are JPG, GI, PNG and lash. Please include the URL of the page you want linked to your ad. ee page 5 for ubmission Guidelines. Preprinted Inserts Distribution (full-run only) all and pring semester...,000 ummer semester...7,500 Insert Pages Cost /housand - Pages...$ Pages...$ Pages...$0.00 Deadline...5 days prior All inserts must be approved for acceptance by he Daily Beacon in advance of insertion. hipping Address News entinel AN: Beacon Inserts News entinel Drive Knoxville, N pecifications aximum number of pages... inimum size...5" x 8" aximum size..." x " Pager eight (minimum)...67# NOE: Partial Runs are not available: full-runs only NewsNotes Available each publishing day. Cost* $75.00/thousand for one color $5.00/thousand for four color *includes printing Colors Available P Book and/or CYK Production ime: 0 Business Days pecifications ize: x Rounded Corners aterial Available: Uncoated Yellow and hite emi-gloss inimum Run,000 all and pring 7,500 ummer (One color only; four color not available) ee page 5 for submission guidelines

7 Classified Advertising Classified Line Ads -5 days...$./word per day 6-0 days...$.7/word per day -5 days...$./word per day -0 days...$.0/word per day inimum charge of words per day. Out-of-state and first-time advertisers must prepay. Classified line ads will also appear on our web page each publishing day. View online ads at Extra charges Boxed ad...$ per day Headline...$/line per day In-column logos...$5 per day Extra lines...$/line per day Deadline... pm one day prior Classified Display Ads One day rate...$.75 per column inch All rates are non-commissionable. inimum ad size is one column inch. requency Discount...5% Run the same ad at least three times within eight publishing days. Deadline... pm two days prior Ad izes and pecifications Display ads may be up to columns wide and up to deep. Logos, graphics and photographs are available. Classifieds are printed in an eight column format. Display ads are accepted in half-inch increments. Column width is.5. o place a classified ad Phone ax orderad@utk.edu Or you may visit our office in Communications Building, University of ennessee. View your ad online... he Daily Beacon is not responsible for errors in classifieds ads after the first insertion; and will not be responsible for minor typographical errors or omissions. If you see an error, please call our office (865-7-) before pm so we may correct the error for the next publishing day. ummer Issues he Daily Beacon publishes uesday and riday during the summer semester for approximately 0,000 students and 5,000 faculty and staff. Circulation...7,500 Retail Display Advertising Rates inimum ad size is three National Rate...$.75 per column inch Non-commissionable rate for non-local advertisers. Local Rate...$.50 per column inch Non-commissionable rate for advertisers having a permanent location in the Knoxville/Knox County area. ummer Contract Rates Available to local advertisers for the summer term. 0 Issue Contract...$.00 per column inch 0 Issue Contract...$8.50 per column inch All other rates, discounts, deadlines and color charges are the same as outlined on page - Retail Display Advertising Rates. General Policies and erms. All advertising orders are subject to the terms and conditions of the current rate card. he Daily Beacon publishes in accordance to the tate of ennessee fiscal policies and guidelines, and is considered a not-for-profit newspaper. Our rates reflect that status.. he advertiser and/or agency assume liability for all content of ads and inserts; and also assume responsibility for any claims arising therefrom made against the publisher.. All advertising is subject to acceptance by he Daily Beacon which reserves the right to reject copy at its sole discretion any time prior to publication. he Daily Beacon reserves the right to regulate the typographical tone and design to comply with he Daily Beacon s standards.. he Daily Beacon assumes no financial responsibility for errors or omissions of ads. ake-good space will be offered if the error is the fault of he Daily Beacon and only for the portion that is in error. he Daily Beacon will not be responsible for minor typographical errors. 5. All advertising must be prepaid unless the advertiser has first established credit. Prepayment is required for all new, political, out-of-state and transient advertisers. 6. he Daily Beacon accepts astercard and VIA. Checks may be made payable to he Daily Beacon. 7. Advertisements cancelled after the deadline will be assessed a 00% spacing fee; advertiser will be responsible for any production charges incurred. 8. Rates and deadlines are subject to adjustments without individual notice.. In an effort to be environmentally conscious, tearsheets, invoices and statements can be sent via . Please supply a correct address for receipt of these documents.

8 00-00 Publication Calendar special issues Aug. 5 elcome Back DEADLINE BY ECION: ports Entertainment tudent Life ain News July July 8 July 5 July ept. ootball Preview Aug. DEADLINE: Basketball Preview Nov. Nov. DEADLINE: tudent Appr. Day eb. eb. DEADLINE: January 00 August July important dates Classes Begin Aug. ootball riday ept. U vs.. Kentucky ootball riday U vs. UCLA ept. 8 5 ept. 5 ootball riday U vs. Auburn Oct. ootball riday U vs. Georgia Oct November 00 ootball riday U vs. Ohio April all Break Oct. 5- ootball riday U vs.. Carolina Halloween ootball riday U vs. emphis Oct ay 00 December 00 August 00 arch 00 October Nov. 8 ootball riday U vs. Vanderbilt Nov. 0 Dec. Jan. pring Break arch 8- inals Issue/ Classes End April ummer Classes Begin June Classes End Aug Nov. 6 Holiday Gift Guide 쪮 June 00 April 7 DEADLINE: Classes Begin ay Orientation inals Issue/ Classes End ebruary 00 eptember 00 he Daily Beacon he University of ennessee Communications Building Knoxville, N pecial Issue ootball riday 7 8