MARQUETTE WIRE MEDIA KIT

Transcription

1 MARQUETTE WIRE MEDIA KIT 1

2 WHO WE ARE The Marquette Student Media serves the Marquette and Milwaukee communities through six media outlets. They include The Marquette Tribune, Marquette Radio, MarquetteWire.org, The Marquette Journal, MUTV, and Wire Advertising. Each media provides unique educational and leadership opportunities for the students of Marquette, while supporting the educational mission of the Diederich College of Communication. 2

3 ADVERTISING THE MARQUETTE WIRE ADVERTISING 1131 W. Wisconsin Avenue Second Floor Suite Milwaukee, WI Executive Director: Executive Director: Sales: Sales: Billing Office: Billing Office: Fax: PUBLICATIONS THE MARQUETTE JOURNAL 1131 W. Wisconsin Avenue Second Floor Suite Milwaukee, WI Editor-in-Chief: THE MARQUETTE TRIBUNE 1131 W. Wisconsin Avenue Second Floor Suite Milwaukee, WI Editorial: DEPARTMENTS DIGITAL THE MARQUETTE WIRE 1131 W. Wisconsin Avenue Second Floor Suite Milwaukee, WI MUTV 1131 W. Wisconsin Avenue Second Floor Suite Milwaukee, WI MARQUETTE RADIO 1131 W. Wisconsin Avenue Second Floor Suite Milwaukee, WI GM:

4 DEMOGRAPHICS It is the Wire s goal to engage with the nearly 11,800, 18 to 24 year olds living on Marquette s campus. We offer print, digital and social media to market your brand to this target demographic. DISTRIBUTION The Marquette Tribune Tuesday Circulation 3,000 Campus Newspaper Stands 40 Campus Newspaper Drop-off Points 205 Delivery Time 1:00 pm ANNUAL SPENDING BY YEAR OLDS Clothing & Shoes Entertainment Movies/Music Food Cell Phone Personal Care $18.6 Billion $9.6 Billion $21 Billion $50 Billion $14 Billion $4 Billion MARQUETTE S NICHE MARKET Undergraduates 8,410 Graduate Professionals 3,335 Faculty/Staff 2,705 Total 14,450 Diversity 25% Female Students 53% Sororities/Fraternities 25% 4 *

5 The Marquette Wire offers its clients both print and digital options for advertising and marketing. This multi-media approach is designed to ensure your product or service is seen by your audience, regardless of their preferred media device. For more information on creating the perfect Media Mix package, please contact our sales department at THE MARQUETTE TRIBUNE MARQUETTEWIRE.ORG TRIBUNE NEWSPAPER INSERTS NEWSPAPER STANDS DISPLAY ADVERTISING 5 DIGITAL ADVERTISING 8.5 X 11, 3,000 NEWSPAPERS 40, 11 X 14 FULL COLOR POSTERS THE MARQUETTE JOURNAL THE MARQUETTE JOURNAL DISPLAY ADVERTISING DIGITAL ADVERTISING

6 M ARQUETTE TRIBUNE DISTRIBUTION The Marquette Tribune Campus Newspaper Stands Campus Newspaper Drop-off Points Delivery Time 3, Tuesday, 1:00 pm Wells St. Wisconsin Ave. 6 W. Clybourn St.

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8 PUBLICATION DATES MARQUETTE TRIBUNE & MARQUETTE JOURNAL August September October November December January February March April The Marquette Tribune The Marquette Journal Contracts are due Friday at 3:00 pm Artwork is due Thursday at 5:00 pm

9 S IZE & PRICE 5k x 16 Full Page 5k x 8 Half Page 4k x 10 Half Page 5k x 4 Quarter Page RATES PER COLUMN INCH Student/University Rate $5.00/Column Inch Local Rate $8.00/Column Inch National Advertising Rate $12.00/Column Inch Secure Placement +10% Of Total Cost Spot Color Rate + $1.50/Column Inch Full Color Rate + $3.50/Column Inch 4k x 5 Quarter Page 2k x 10 Quarter Page 5k x 3 Big Bottom 5k x 2 SM Bottom DISCOUNTS Non - Profit Student Organization -10% Off Total Price -12% Off Total Price 5-10 Run Times -15% Off Total Price Run Times -18% Off Total Price 21+ Run Times -20% Off Total Price 9 2k x 5 SM Box 5k x 1.5 Front Page,Color CONVERSION TABLE 1k: inches 2k: inches 3k: inches 4k: inches 5k: inches Gutter: THE EQUATION 4 COL X 8 Inches 32 CI Enter Display Rate X $8.00 Total For 1 Ad / Week Long Run = $ Color / Placement (Color CI x $3.50) + $ Number Of Weeks X 2 TOTAL INSERTION ORDER = $736.00

10 LOCAL RATES AT A GLANCE LOCAL DISPLAY ADS COLUMN WIDTH DIMENSIONS BLACK/ WHITE SPOT COLOR FULL COLOR FULL PAGE 5 COLUMNS X x 16 $ $ $ HALF PAGE HORIZONTAL 5 COLUMNS X 8 10 x 8 $ $ $ HALF PAGE VERTICAL 4 COLUMNS X x 10 $ $ $ QUARTER PAGE HORIZONTAL 5 COLUMNS X 4 10 x 4 $ $ $ QUARTER PAGE VERTICAL 4 COLUMNS X x 5 $ $ $ QUARTER PAGE 2 COLUMNS X x 10 $ $ $ BIG BOTTOM BANNER 5 COLUMNS X 3 10 x 3 $ $ $ SMALL BOTTOM BANNER 5 COLUMNS X 2 10 x 2 $80.00 $95.00 $ SMALL BOX 2 COLUMNS X x 5 $80.00 $95.00 $ FRONT PAGE BANNER 5 COLUMNS X x 1.5 $ $ $300.00

11 UNIVERSITY RATES AT A GLANCE UNIVERSITY DISPLAY ADS COLUMN WIDTH DIMENSIONS BLACK/ WHITE SPOT COLOR FULL COLOR FULL PAGE 5 COLUMNS X x 16 $ $ $ HALF PAGE HORIZONTAL 5 COLUMNS X 8 10 x 8 $ $ $ HALF PAGE VERTICAL 4 COLUMNS X x 10 $ $ $ QUARTER PAGE HORIZONTAL 5 COLUMNS X 4 10 x 4 $ $ $ QUARTER PAGE VERTICAL 4 COLUMNS X x 5 $ $ $ QUARTER PAGE 2 COLUMNS X x 10 $ $ $ BIG BOTTOM BANNER 5 COLUMNS X 3 10 x 3 $75.00 $97.50 $ SMALL BOTTOM BANNER 5 COLUMNS X 2 10 x 2 $50.00 $65.00 $85.00 SMALL BOX 2 COLUMNS X x 5 $50.00 $65.00 $ FRONT PAGE BANNER 5 COLUMNS X x 1.5 $ $ $200.00

12 NATIONAL RATES AT A GLANCE NATIONAL DISPLAY ADS COLUMN WIDTH DIMENSIONS BLACK/ WHITE SPOT COLOR FULL COLOR FULL PAGE 5 COLUMNS X x 16 $ $1, $1, HALF PAGE HORIZONTAL 5 COLUMNS X 8 10 x 8 $ $ $ HALF PAGE VERTICAL 4 COLUMNS X x 10 $ $ $ QUARTER PAGE HORIZONTAL 5 COLUMNS X 4 10 x 4 $ $ $ QUARTER PAGE VERTICAL 4 COLUMNS X x 5 $ $ $ QUARTER PAGE 2 COLUMNS X x 10 $ $ $ BIG BOTTOM BANNER 5 COLUMNS X 3 10 x 3 $ $ $ SMALL BOTTOM BANNER 5 COLUMNS X 2 10 x 2 $ $ $ SMALL BOX 2 COLUMNS X x 5 $ $ $ FRONT PAGE BANNER 5 COLUMNS X x 1.5 $ $ $400.00

13 M EDIA MIX THE RIGHT MESSAGE TO THE RIGHT AUDIENCE. NEWSPAPER STAND For one week your advertisement will be displayed on the leader-board of 40 campus newspaper stands. Known for being the only location on campus a vendor can post an advertisement, the stand is specifically designed to catch the attention of any student or faculty member entering a university building. Newspaper Stands: FRONT PAGE Specifically designed for the Page One reader, this full-color advertisement provides a premium display location with a first-view priority. Front Page (1.5 X 10 ): NEWSPAPER INSERTS $400/one week, Full-Color (up to 14 x 11 ) $200 University $400 National Schedule your advertisement to be inserted into 3,000 newspapers. Inserts and/ or artwork must be delivered to the printer one week prior to the publication date. Newspaper Insert Cost: $300/one week Printing, B/W 1 Side Printing, B/W 2 Sides Printing, Color 1 Side Printing, Color 2 Sides Print & Inserts, Full Color 1 Side 13 $300 Local +$249 +$270 +$319 +$488 $619 Inserts Can Be Sent To Port Publications Attn. Insert Department 125 E. Main Street Port Washington, WI

14 DIGITAL ADVERTISING THE RIGHT MESSAGE ON THE RIGHT PLATFORM The MarquetteWire.org features content from The Marquette Tribune, The Marquette Journal, MUTV and Marquette Radio, all in one location. Our platform streamlines the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. Advertising packages are available for print and online, with a weekly up-todate analytical report. MARQUETTEWIRE.ORG LOCATION PIXEL 1 Week 4 Weeks 8 Weeks 16 Weeks Leader-Board 728 x 90 $150 $500 $900 $1,600 Tower Button 300 x 500 $150 $500 $900 $1,600 Side Button 300 x 250 $100 $300 $540 $ 960 Footer 728 x 90 $125 $400 $720 $1,280 14

15 MARQUETTE Tribune Journal MUTV MURadio Advertising