Example of Sizes. Market Profile and Readership

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2 Reach UT! The Daily Beacon, an editorially independent newspaper operating within the Department of Student Publications, has served the University of Tennessee Knoxville campus as the official newspaper since The students, faculty and staff rely upon The Daily Beacon for up-to-date news, sports and entertainment coverage, locally and nationally. The Daily Beacon is a member of Associated Collegiate Press, College Media Advisers, College Newspaper Business and Advertising Managers, and Southern University Newspapers. Publishing of a daily newspaper is one of the oldest student traditions at the University of Tennessee. Circulation Papers are distributed to 100 locations throughout the UT campus and surrounding community. One copy of The Daily Beacon is free to each member of the University community. Fall and Spring Semester...12,000 issues Monday - Friday Summer Semester...6,500 issues Tuesday & Friday Additional copies are valued at $1.00 each. Bulk distribution is the responsibility of the Department of Student Publications. Direct inquiries to General Policies and Terms 1. All advertising orders are subject to the terms and conditions of the current rate card. The Daily Beacon publishes in accordance to the State of Tennessee fiscal policies and guidelines, and is considered a not-for-profit newspaper. Our rates reflect that status. 2. The advertiser and/or agency assume liability for all content of ads and inserts; and also assume responsibility for any claims arising therefrom made against the publisher. 3. All advertising is subject to acceptance by The Daily Beacon which reserves the right to reject copy at its sole discretion any time prior to publication. The Daily Beacon reserves the right to regulate the typographical tone and design to comply with The Daily Beacon s standards. 4. The Daily Beacon assumes no financial responsibility for errors or omissions of ads. Makegood space will be offered if the error is the fault of The Daily Beacon and only for the portion that is in error. The Daily Beacon will not be responsible for minor typographical errors. 5. All advertising must be prepaid unless the advertiser has first established credit. Prepayment is required for all new, political, out-of-state and transient advertisers. 6. The Daily Beacon accepts MasterCard and VISA. Checks may be made payable to The Daily Beacon. 7. Advertisements cancelled after the deadline will be assessed a 100% spacing fee; advertiser will be responsible for any production charges incurred. 8. Rates, deadlines, and circulation patterns are subject to adjustments without individual notice. Market Profile and Readership DEMOGRAPHICS* 83% of students are from Tennessee 13% of students are out-of-state 4% are international students 26% of students live on-campus STUDENT ENROLLMENT Undergraduate... 21,006 Graduate... 6,101 TOTAL... 27,107 FACULTY AND STAFF 50% of students are male 50% of students are female 62% of students are 21 & over 21% of students are 25 & older Full and Part-time... 9,326 TOTAL MARKET... 36,433 Mechanical Specs *UT Fact Book, Fall 2009 RETAIL BROADSHEET COLUMNS Maximum Ad Depth:...20" Column Width: Inches 1 Column " 2 Columns " 3 Columns " Double truck...21" Submission Guidelines address...beaconads@utk.edu Please state client name and date ad is to run in the subject line. Preferred formats... PDF, JPG Fonts and graphics must be embedded in the pdf package. Images should be at least 300 dpi. The Daily Beacon can also accept ads prepared in the following Adobe CS3 (and lower) programs: Photoshop CS3, Illustrator CS3, Acrobat CS3, and Indesign CS3. 4 Columns " 5 Columns " 6 Columns... 10" Example of Sizes Full Page FULL PAGE AD 6 columns x 20" = 120 column inches 120 column inches Vertical Half Page $ per day Horizontal Half Page HALF PAGE AD 6 columns x 10" = 60 column inches 3 columns x 20" = 60 column inches 60 column inches $ per day

3 Retail Advertising Rates Minimum ad size is three column inches. NATIONAL DISPLAY Net rate for all non-local advertisers. Open Rate...$14.75 per column inch LOCAL DISPLAY Net rate for advertisers having a business location in the Knoxville/Knox County area. Open Rate...$11.25 per column inch Contract Rates: Available for academic year column inches... $10.05/CI column inches...$9.65/ci column inches...$9.20/ci 1,000-1,499 column inches...$8.75/ci 1,500-1,999 column inches...$8.20/ci 2,000 column inches or more...$7.60/ci Semester Contract Rates: Available to local advertisers for either Fall 2010 or Spring 2011 semester column inches... $10.70/CI New Client Discount...10% Available to new clients of The Daily Beacon, first ad only. University Rate...$9.00 per column inch Available to all university academic and administrative departments. Combo Packages Monday/Tuesday or Monday/Thursday...25% Run an ad any consecutive Monday /Tuesday or Monday/Thursday and receive 25% off the Tuesday/Thursday ad (same size and copy) Wednesday/Thursday or Wednesday/Friday...25% Run an ad any consecutive Wednesday/Thursday or Wednesday/Friday and receive 25% off the Thursday/Friday ad (same size and copy) Combo Packages cannot run in conjunction with other combos. Prepay and frequency discounts can also apply to combo discount. CREATIVE SPACES Front Page Advertisements 6 col. x 2 CMYK...$375.00/day Sudoku Puzzle Advertisements 1 col. x 3.5 BW...$40.00/day Crossword Puzzle Advertisements 3 col. x 2 BW...$75.00/day COLOR Full color (CMYK only) is available on a per column inch basis: 3 CI - 20 CI...$4.50 per column inch 21 CI - 40 CI...$4.00 per column inch 41 CI - 60 CI...$3.25 per column inch 61 CI - 80 CI...$2.75 per column inch 81 CI CI...$ Flat Rate Student Organization Rate...$8.50 per column inch Available to officially recognized university-based student organizations. ADDITIONAL CHARGES Guaranteed Placement... 20% or $20 minimum Photography... $25/Hour (minimum) DISCOUNTS Prepayment... 5% Frequency... 5% Run the same ad at least three times in ten publishing days. DEADLINES ISSUE Space/Copy Proof MONDAY 4pm Wednesday 2pm Friday TUESDAY 4pm Thursday 2pm Monday WEDNESDAY 4pm Friday 2pm Tuesday THURSDAY 4pm Monday 2pm Wednesday FRIDAY 4pm Tuesday 2pm Thursday All advertisers will be furnished a proof for verification. Ads can be released for publication by returning the proof, indicating any corrections, via fax ( ) or by calling the Advertising Office ( ) If notification is not given by the deadline, the ad will automatically be released for publication. Due to time restraints, a second proof cannot be provided. Ads cancelled after the deadline will be assessed a 100% spacing fee. QUARTER PAGE AD EIGHTH PAGE AD OTHER POPULAR AD SIZES Quarter Page 3 columns x 10" = 30 column inches 30 column inches $ per day Vert. Eighth Page Horiz. Eighth Page 3 columns x 5" = 15 column inches 2 columns x 7.5 = 15 column inches 15 column inches $ per day Sixteenth page: 2 columns x 4" = 8 column inches One-third page: 4 columns x 10" = 40 column inches Three-quarter page: 6 columns x 15" = 90 column inches

edition with all advertising included. Each ad position is sold as run of site and will rotate with other ads within a placement. SIZES: LOCAL RATE NATIONAL RATE Leaderboard 728x90 pixels $200/mo $13.

4 ONLINE ADVERTISING: The Daily Beacon online features the editorial content of each day s issue including features, classifieds, cartoons, searchable archives, plus a complete page-flipping version of the print edition with all advertising included. Each ad position is sold as run of site and will rotate with other ads within a placement. SIZES: LOCAL RATE NATIONAL RATE Leaderboard 728x90 pixels $200/mo $13.00 CPM Top Rectangle 300x250 pixels $150/mo $13.00 CPM Middle Rectangle 300x250 pixels $115/mo $10.00 CPM 3:1 Rectangle 300x100 pixels $75/mo NA Acceptable formats are JPG, GIF, PNG and Flash. Please include the URL of the page you want linked to your ad. Ads can be ed to beaconads@utk.edu Preprinted Inserts Distribution (full-run only) Fall and Spring semester...12,000 Summer semester...6,500 Insert Pages Cost /Thousand 1-4 Pages...$ Pages...$ Pages...$ days prior All inserts must be approved for acceptance by The Daily Beacon in advance of insertion. Shipping Address News Sentinel ATTN: Beacon Inserts 2332 News Sentinel Drive Knoxville, TN Specifications Maximum number of pages...24 Minimum size...5" x 8" Maximum size...9" x 12" Pager Weight (minimum)...67# NewsNotes Available each publishing day Cost includes printing $85.00/ thousand for one color $100.00/ thousand for four color Production Time: 10 Business Days Colors Available PMS Book and/or CMYK Specifications Size: 3 x3 Rounded Corners Material Available Uncoated Yellow and White Semi-Gloss Minimum Run 12,000 Fall and Spring (Not available Summer) The Daily Beacon The University of Tennessee

Print Line Ads 1-5 days $.30/word/day 6-10 days $.27/word/day 11-15 days $.24/word/day 16-20 days $.20/word/day Minimum charge of 16 words per day.

5 Print Line Ads 1-5 days $.30/word/day 6-10 days $.27/word/day days $.24/word/day days $.20/word/day Minimum charge of 16 words per day. Extras Boxed ad Headline In-column logo (includes box) Extra lines $1.00/day $1.00/line/day $5.00/day $1.00/line/day Categories Services Tutoring Employment Travel Furnished Apts. Unfurnished Apts. For Rent Houses For Rent Condos For Rent Roommates Condos For Sale General Policies: Homes For Sale Furniture Merchandise For Sale Autos For Sale Wanted To Buy Lost and Found Pets Announcements Personal Tickets 1:00 pm the day before Online Edition When print edition is not published $3.00/day Online classifieds normally run concurrent with the print edition of The Daily Beacon. When the print edition is not published during December and May, The Daily Beacon offers online-only classified line ads. Logos, headlines or photos are not available online To place a classified ad: Phone Fax ordered@utk.edu Office Address The University of Tennessee 1. The Daily Beacon is not responsible for errors in classified ads after the first insertion. If you see an error in your ad, please call our office at before 1pm so we may correct the error for the next publishing day. 2. The Daily Beacon will not be responsible for minor typographical errors or omissions. 3. All advertising is subject to acceptance by The Daily Beacon which reserves the right to revise or reject advertising copy at its sole discretion any time prior to publication. 4. All advertising must be prepaid unless the advertiser has first established credit. Prepayment is required for new, political, out-of-state and transient advertisers. 5. The Daily Beacon accepts MasterCard and VISA. Checks may be made payable to The Daily Beacon. 6. Ads cancelled after the deadline will not be eligible for a refund. The Daily Beacon The University of Tennessee

2010-2011 Publication Calendar Special Sections Fall Classes Begin UT vs. UT Martin UT vs. Oregon UT vs. Florida UT vs. UAB Fall Break UT vs. Alabama UT vs.

6 Publication Calendar Special Sections Fall Classes Begin UT vs. UT Martin UT vs. Oregon UT vs. Florida UT vs. UAB Fall Break UT vs. Alabama UT vs. Mississippi Homecoming Fall Classes End Spring Classes Begin Spring Break Spring Classes End Summer Classes Begin Classes End Welcome Back DEADLINE BY SECTION Sports Entertainment Student Life Campus News Football Preview Basketball Preview Student Appr. Day Aug. 18 Sept. 3 Sept. 10 Sept. 17 Sept. 24 Oct. 7 & 8 Oct. 22 Nov. 12 Nov. 30 Jan. 12 Mar Apr. 29 June 2 Aug. 9 Aug. 14 July 2 July 9 July 16 July 23 Sept. 3 Aug. 20 Nov. 12 Nov. 3 Feb. 18 Feb. 11 Fall Spring Summer August September October November January February March April June July August Special Issue Orientation June, July Apr. 13 Contact Information: MAILING ADDRESS Department of Student Publications The Daily Beacon University of Tennessee RETAIL ADVERTISING OFFICE Phone: Fax: beaconads@utk.edu Office Hours: Monday-Friday 8am-5pm Website: The Daily Beacon The University of Tennessee

21. Demographics * Circulation. The average age of UT students? Contact Information STUDENT ENROLLMENT FACULTY AND STAFF TOTAL MARKET...

21. Demographics * Circulation. The average age of UT students? Contact Information STUDENT ENROLLMENT FACULTY AND STAFF TOTAL MARKET... The Daily Beacon, an editorially independent newspaper operating within the Department of Student Publications, has served the University of Tennessee Knoxville campus as the official newspaper since 1906.