PRINT ADVERTISING RATES

Transcription

1

2 Rate Card Effective August 1, 2016 The Observer is the independent daily newspaper devoted solely to the Notre Dame and Saint Mary s community. The Observer circulates 6,000 copies daily on campuses, with special editions running 10,000 issues. The Observer is published Monday through Friday and distributed by 11:00 am. PRINT ADVERTISING RATES FULL PAGE Width: inches Height: 16 inches Campus/Non-Profit: $480 Local: $720 National: $1,240 Column Inch Equivalent: 80 HALF PAGE VERTICAL Width: 8 inches Height: 10 inches Campus/Non-Profit: $240 Local: $ National: $620 Column Inch Equivalent: 40 QUARTER PAGE VERTICAL SIXTEENTH PAGE Width: 6 inches Height: 7 inches Campus/Non-Profit: $126 Local: $189 National: $ Column Inch Equivalent: 21 Width: 4 inches Height: 3 inches Campus/Non-Profit: $36 Local: $54 National: $93 Column Inch Equivalent: 6 HALF PAGE HORIZONTAL Width: inches Height: 8 inches Campus/Non-Profit: $240 Local: $360 National: $620 Column Inch Equivalent: 40 QUARTER PAGE HORIZONTAL EIGHTH PAGE Editor-in-Chief Margaret Hynds mhynds@nd.edu Width: 8 inches Height: 5 inches Campus/Non-Profit: $120 Local: $180 National: $310 Column Inch Equivalent: 20 Width: 4 inches Height: 5 inches Campus/Non-Profit: $60 Local: $90 National: $155 Column Inch Equivalent: 10 Display Advertising Rates Open Rate Rate per column inch National $15.50 Local $9.00 Campus/Non-Profit $6.00 Contract Rates Special pricing for advance purchase of large quantities of advertising. National Rate per column inch " $ " $ " $ " and above $11.50 Local " $ " $ " $ " $ " and above $6.00 Additional Rate Information Football Insider Ad add $50.00 Color CONTACT INFORMATION Office Manager Debra de St. Jean destjean.1@nd.edu Campus/Non-profit $ Local $ National $ Advertising Manager Olivia Treister ads@ndsmcobserver.com

3 ONLINE ADVERTISING RATES Web advertisements are due by noon 1 business day before the ad is to run. Available file formats include.jpg or.png, using an RGB color profile. If you have questions, please contact our office. BASE RATES: Campus/Non-profit: $6 per thousand page-views Local: $9 per thousand page-views National: $12 per thousand page-views INCENTIVE PACKAGES Open Rate Package 10% discount on any purchase of online ads over 10,000 page views. 15% discount on any purchase of online ads over 30,000 page views. National Contract Packages If you fall under any of the following contract rates for print ads, when you purchase an online ad to run for 20,000+ page views, you will receive the corresponding discount. Print purchase Online discount " 15% " 20% " 25% 880" and above 30% PRINT EDITION LINKS Local Contract Packages BUTTON BANNER (BOTTOM OF PAGE) BANNER (BOTTOM OF PAGE) 468px wide 60px tall Print purchase Online discount " 20% " 25% " 30% " 35% 880" and above 40% Insider-Online Package The following ad sizes are available for each Friday Irish Insider on a first-come, first-serve basis. With any Insider ad purchase, you will receive a 25% discount on any online ad you purchase to run for that Friday-Saturday. Print purchase Available/weekend Quarter page 3 Half page 1 Full page 1

4 ADVERTISING DEADLINES Space for your advertisement must be reserved by 3:00 pm two business days prior to the date of the publication. First time advertisers must prepay by 3:00 pm two business days before the publication date. Copy material for reserved ads must be received by 12:00 pm the day before publication. If you would like The Observer to create an ad for you, the text for that ad and any artwork you would like to be included must be ed to by 12:00 pm five business days before the publication date. You will be allowed one revision before publication. Friday (Five days before) 5:00 pm Inserts due to Advertising Manager and the South Bend Tribune for inclusion Saturday Sunday Monday Tuesday Wednesday (Two days before) 3:00 pm Space must be reserved Prepayment due for first time advertisers Text and artwork due if The Observer is creating the ad Thursday (One day before) 12:00 pm Ad must be cancelled by this time or you will be charged full price Copy material/artwork due Revision due if The Observer is creating the ad 3:00 pm Classifieds text and payment due Friday (Publication date) 11:00 am Your ad is published in The Observer SAMPLE SCHEDULE FOR IRISH INSIDER ADVERTISEMENTS The Irish Insider covers important Notre Dame athletic events including all Notre Dame football games. Tuesday (three days before) 5:00 pm Deadline for reservations to be included in the Insider Wednesday (two days before) 3:00 pm Ad artwork due to be included in the Insider Thursday Friday (Publication date) 11:00 am Your ad is published in the Irish Insider CREATIVE SERVICES $50 creative services fee The Observer can design your ad for you. If you would like The Observer to design an ad, there will be a $50 creative services fee. If the design staff needs to correct a mistake or censor an ad because it does not meet The Observer s standards a $5 fee will be assessed. All proofs are property of The Observer. OTHER SERVICES Subscriptions Pre-Printed Inserts Insert Rates Classifieds Subscriptions must be prepaid. Contact our Office Manager Debra de St. Jean at to subscribe. $130 per academic year $75 per semester May be inserted into any edition of The Observer. A printed sample of the insert must be sent to the Observer Advertising Manager for approval prior to publication. Inserts must be 8.5 inches x 11 inches or smaller Inserts must be sent to the South Bend Tribune and received five business days prior to insertion. South Bend Tribune 225 W. Colfax Ave. South Bend, IN Size Rate/1, pages $ pages $ pages $ pages $85 17 or more $95 Insert folding is an additional $19.50 per thousand inserts. All classifieds must be prepaid at a rate of $.05 per character, punctuation, and space per day. Classifieds text and payment is due by 1:00 pm the business day prior to publication date. Contact Debra de St. Jean to place your classified

5 PUBLICATION CALENDAR August 2016 September October November December January 2017 February March April May Important Publication Dates Freshman Edition Aug. 19 Fall Break Oct Thanksgiving Holiday Nov Last Fall Semester Edition Dec. 8 Resume Publication Jan. 18 Junior Parents Weekend Feb Spring Break Mar Easter Holiday Apr Last Regular Edition May 3 Commencement Edition May 19 Football Texas Sept. 4 Nevada Sept. 10 Michigan State Sept. 17 Duke Sept. Syracuse Oct. NC State Oct. 8 Stanford Oct. 15 Miami Oct. 29 vs. Navy Nov. 5 (EverBank Field) vs. Army Nov. 12 (Alamodome) Virginia Tech Nov. USC Nov. 26

6 OBSERVER POLICIES ADVERTISING POLICIES All advertising is subject to approval by The Observer General Board the General Board reserves the right to reject any ads for any reason without further explanation. Only publication of an ad signifies acceptance by The Observer. The Observer prohibits ads promoting alcohol. Ads from organized groups of students or alumni unrecognized by the University must include the following: (Group Name) is not affiliated with the University of Notre Dame or Saint Mary s College in the advertisement. Advertisers shall defend and hold The Observer harmless from all claims, demands and/or litigation directly or indirectly related to improper or unauthorized use of any photograph, drawing, likeness, name, logo, trademark, representation or any other material provided by The Observer in any advertisement. The advertiser and advertising agency assume liability for all content and responsibility for any claims made against The Observer arising from the publication of the advertisement. The Observer reserves the right to release names upon proper request from law enforcement agencies. Liability for any error is limited to the cost of the ad and only the first insertion of such an error. The Observer is not liable for problems with ad creatives The Observer is asked to design. Make Goods are determined by the Advertising Manager and General Board. Photo Illustrations provided by Laura Gruszka and Susan Zhu COPY REGULATIONS The Observer will not knowingly publish any advertisement that violates the law. The Observer will not publish any advertisement in any way that would appear as an error of The Observer s. The advertisers assigns all title and interest to The Observer to all paste-ups and original art produced by The Observer. Advertising simulating news must carry the words paid advertisement.