21. Demographics * Circulation. The average age of UT students? Contact Information STUDENT ENROLLMENT FACULTY AND STAFF TOTAL MARKET...

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2 The Daily Beacon, an editorially independent newspaper operating within the Department of Student Publications, has served the University of Tennessee Knoxville campus as the official newspaper since The students, faculty and staff rely upon The Daily Beacon for up-to-date news, sports and entertainment coverage, locally and nationally. The Daily Beacon is a member of Associated Collegiate Press, College Media Advisers, College Newspaper Business and Advertising Managers, and Southern University Newspapers. Publishing of a daily newspaper is one of the oldest student traditions at the University of Tennessee.

3 The average age of UT students? 21. Demographics * 82% of students are from Tennessee 14% of students are out-of-state 35% of students live on-campus 65% of students live off-campus Circulation Papers are distributed to 100 locations throughout the UT campus and surrounding community. One copy of The Daily Beacon is free to each member of the University community. Fall and Spring Semester...10,000 copies Monday - Friday Summer Semester...5,000 copies Tuesday & Friday Additional copies are valued at $1.00 each. Bulk distribution is the responsibility of the Department of Student Publications. Direct inquiries to STUDENT ENROLLMENT Undergraduate... 21,393 Graduate... 8,919 TOTAL... 30,312 FACULTY AND STAFF Full and Part-time... 9,326 TOTAL MARKET... 39,638 *UT Fact Book, Fall 2010 Contact Information Department of Student Publications The Daily Beacon 11 Communications Building University of Tennessee Knoxville, TN Retail Advertising Office Phone: Fax: beaconads@utk.edu Web Site: utdailybeacon.com Office Hours: 8am-5pm Monday - Friday Classified Advertising Office Phone: Fax: orderad@utdailybeacon.com

4 Minimum ad size is three. NATIONAL DISPLAY Net rate for all non-local advertisers. Open Rate...$14.75 per column inch LOCAL DISPLAY Net rate for advertisers having a business location in the Knoxville/Knox County area. Open Rate...$11.25 per column inch Contract Rates: Available for academic year $10.05/CI $9.65/CI $9.20/CI 1,000-1,499...$8.75/CI 1,500-1,999...$8.20/CI 2,000 or more...$7.60/ci Semester Contract Rates: Available to local advertisers for either Fall 2011 or Spring 2012 semester $10.70/CI University Rate...$9.00 per column inch Available to all university academic and administrative departments. Student Organization Rate...$8.50 per column inch Available to officially recognized university-based student organizations. ADDITIONAL CHARGES Guaranteed Placement...20% or $20 minimum Photography...$25/Hour (minimum) DISCOUNTS Prepayment...5% Frequency...5% Run the same ad at least three times in eight publishing days. New Client Discount...10% COMBO PACKAGES Monday/Tuesday or Monday/Thursday...20% Run an ad any consecutive Monday /Tuesday or Monday/Thursday and receive 20% off the Tuesday/Thursday ad (same size and copy) Prepay and frequency discounts also apply to combo discount. CREATIVE SPACES Front Page Advertisements 6 col. x 2 CMYK...$375.00/day Sudoku Puzzle Advertisements 1 col. x 3.5 BW...$50.00/day Crossword Puzzle Advertisements 3 col. x 2 BW...$85.00/day COLOR Full color (CMYK only) is available on a per column inch basis: 3 CI - 20 CI...$4.50 per column inch 21 CI - 40 CI...$4.00 per column inch 41 CI - 60 CI...$3.25 per column inch 61 CI - 80 CI...$2.75 per column inch 81 CI CI...$ Flat Rate DEADLINES ISSUE Space/Copy/Art Approval (if ad was created by our staff) MONDAY 4pm Wednesday 3pm Friday TUESDAY 4pm Thursday 3pm Monday WEDNESDAY 4pm Friday 3pm Tuesday THURSDAY 4pm Monday 3pm Wednesday FRIDAY 4pm Tuesday 3pm Thursday All advertisers will be furnished a proof for verification. Ads can be released for publication by returning the proof, indicating any corrections, via fax ( ) or by calling the Advertising Office ( ) If notification is not given by the deadline, the ad will automatically be released for publication. Due to time restraints, a second proof cannot be provided. Ads cancelled after the space and copy deadline will be assessed a 100% spacing fee. Available to new clients of The Daily Beacon, first ad only.

5 Example of Sizes Additional Sizes Available Vert. Eighth Page Full Page Vertical Half Page Horizontal Half Page Quarter Page Horiz. Eighth Page FULL PAGE AD 6 columns x 20" = x $11.25 local rate $ per day HALF PAGE AD 6 columns x 10" = 60 3 columns x 20" = x $11.25 local rate $ per day QUARTER PAGE AD 3 columns x 10" = x $11.25 local rate $ per day EIGHTH PAGE AD 3 columns x 5" = 15 2 columns x 7.5" = x $11.25 local rate $ per day OTHER POPULAR AD SIZES Sixteenth page: 2 columns x 4" = 8 One-third page: 4 columns x 10" = 40 Three-quarter page: 6 columns x 15" = 90 Retail Broadsheet Columns Maximum Ad Depth:...20" Column Width Inches 1 Column " 2 Columns " 3 Columns " 4 Columns " 5 Columns " 6 Columns " Double Truck: 13 Columns Submission Guidelines addresses...beaconads@utk.edu admanager@utk.edu Please state client name and date ad is to run in the subject line. Preferred formats... PDF, JPG Fonts and graphics must be embedded in the PDF package. Color...CMYK only Resolution...300dpi The Daily Beacon can also accept ads prepared in the following Adobe CS3 (and lower) programs: Photoshop CS3, Illustrator CS3, Acrobat CS3, and Indesign CS3. just a reminder... a COLUMN INCH is DIFFERENT from a NORMAL INCH 9" 8" 7" 6" 5" 4" 3" 2" 1" 6 Column = 10.0" 1 Column = Column = 3.25" 3 Column = " 4 Column = 6.625" 5 Column = "

6 ONLINE ADVERTISING: The Daily Beacon online features the editorial content of each day s issue including features, classifieds, cartoons, searchable archives, plus a complete page-flipping version of the print edition with all advertising included. Each ad position is sold as run of site and will rotate with other ads within a placement. SIZES: LOCAL RATE NATIONAL RATE Leaderboard 728x90 pixels $200/mo $13.00 CPM Top Rectangle 300x250 pixels $150/mo $13.00 CPM Middle Rectangle 300x250 pixels $115/mo $10.00 CPM Acceptable formats are JPG, GIF, PNG and Flash. Please include the URL of the page you want linked to your ad. Ads can be ed to beaconads@utk.edu DID YOU KNOW? averages over 30,000 visits every month. * DID YOU KNOW? Of those visits, an average of over 20,000 are UNIQUE VISITORS. * * information based on March & April 2011 Google Analytics PREPRINTED INSERTS Distribution (full-run only) Fall and Spring Semester...10,000 Summer Semester...5,000 Insert Pages Cost /Thousand 1-4 Pages...$ Pages...$ Pages...$ days prior All inserts must be approved for acceptance by The Daily Beacon in advance of insertion. Shipping Address News Sentinel ATTN: Beacon Inserts 2332 News Sentinel Drive Knoxville, TN Specifications Maximum number of pages...24 Minimum size...5" x 8" Maximum size...9" x 12" Paper Weight (minimum)...67# NEWSNOTES Available each publishing day Cost includes printing $85.00/ thousand for one color $100.00/ thousand for four color Production Time: 10 Business Days Colors Available PMS Book and/or CMYK Specifications Size: 3 x3 Rounded Corners Material Available Uncoated Yellow and White Semi-Gloss Minimum Run 10,000 Fall and Spring (Not available Summer)

7 Print Line Ads 1-5 days...$.30/word per day 6-10 days...$.27/word per day days...$.24/word per day days...$.20/word per day Minimum charge of 16 words per day. Extra Charges Boxed ad...$1 per day Headline...$1/line per day In-column logos...$5 per day (includes box) Extra lines...$1/line per day To Place a Classified Ad Phone Fax orderad@utdailybeacon.com Or you may visit our office in 11 Communications Building, University of Tennessee....1:00 pm the day before Online Edition When print edition is not published...$3.00/day Online classifieds normally run concurrent with the print edition of The Daily Beacon. When the print edition is not published during December and May, The Daily Beacon offers online-only classified line ads. Categories Services Tutoring Employment Travel Furnished Apts. Unfurnished Apts. For Rent Classified Policies & Terms Houses For Rent Condos For Rent Roommates Condos For Sale Homes For Sale Furniture Merchandise For Sale Autos For Sale Wanted To Buy Lost and Found Pets Announcements Personal Tickets 1. The Daily Beacon is not responsible for errors in classified ads after the first insertion. If you see an error in your ad, please call our office at before 1pm so we may correct the error for the next publishing day. 2. The Daily Beacon will not be responsible for minor typographical errors or omissions. 3. All advertising is subject to acceptance by The Daily Beacon which reserves the right to revise or reject advertising copy at its sole discretion any time prior to publication. 4. All advertising must be prepaid unless the advertiser has first established credit. Prepayment is required for new, political, out-of-state and transient advertisers. 5. The Daily Beacon accepts MasterCard and VISA. Checks may be made payable to The Daily Beacon. 6. Ads cancelled after the deadline will not be eligible for a refund. The Daily Beacon publishes 5,000 copies each Tuesday and Friday during the summer semester for approximately 7,000 students and 3,000 faculty and staff. Retail Display Advertising Rates Minimum ad size is three National Rate...$12.75 per column inch Net rate for non-local advertisers. Local Rate...$9.25 per column inch Net rate for advertisers having a business location in the Knoxville/Knox County area. Summer Contract Rates Available to local advertisers for the summer term. 10 Issue Contract...$8.75 per column inch 20 Issue Contract...$8.20 per column inch For all other rates, discounts, deadlines and color charges please refer to page 4 - Retail Display Advertising Rates. General Policies and Terms 1. All advertising orders are subject to the terms and conditions of the current rate card. The Daily Beacon publishes in accordance to the State of Tennessee fiscal policies and guidelines, and is considered a not-forprofit newspaper. Our rates reflect that status. 2. The advertiser and/or agency assume liability for all content of ads and inserts; and also assume responsibility for any claims arising therefrom made against the publisher. 3. All advertising is subject to acceptance by The Daily Beacon which reserves the right to reject copy at its sole discretion any time prior to publication. The Daily Beacon reserves the right to regulate the typographical tone and design to comply with The Daily Beacon s standards. 4. The Daily Beacon assumes no financial responsibility for errors or omissions of ads. Make-good space will be offered if the error is the fault of The Daily Beacon and only for the portion that is in error. The Daily Beacon will not be responsible for minor typographical errors. 5. All advertising must be prepaid unless the advertiser has first established credit. Prepayment is required for all new, political, out-of-state and transient advertisers. 6. The Daily Beacon accepts MasterCard and VISA. Checks may be made payable to The Daily Beacon. 7. Advertisements cancelled after the deadline will be assessed a 100% spacing fee; advertiser will be responsible for any production charges incurred. 8. Rates and deadlines are subject to adjustments without individual notice. 9. In an effort to be environmentally conscious, tearsheets, invoices and statements can be sent via . Please supply a correct address for receipt of these documents.

8 PUBLICATION CALENDAR Fall Classes Begin UT vs. Montana UT vs. Cincinnati Fall Break UT vs. Georgia UT vs. LSU UT vs. S. Carolina UT vs. MTSU Homecoming UT vs. Vanderbilt Final Issue Spring Classes Begin Spring Break Final Issue Summer Classes Begin Classes End Aug. 17 Sept. 2 Sept. 9 Sept Oct. 7 Oct. 14 Oct. 28 Nov. 4 Nov. 18 Nov. 29 Jan. 11 Mar April 27 May 31 Aug. 7 FALL SPRING SUMMER August September October January February March June July August SPECIAL ISSUES & SECTIONS Welcome Back DEADLINE BY SECTION Sports Entertainment Student Life Campus News Football Preview Basketball Preview Student Appr. Day Orientation Aug. 13 July 1 July 8 July 15 July 22 Sept. 2 Aug. 19 Nov. 11 Nov. 2 Feb. 24 Feb. 13 June, July April 13 November The Daily Beacon The University of Tennessee 11 Communications Building Knoxville, TN April Special Issue