Minnesota Free Paper Association

Transcription

1 Audit Period: January 1, 2013 December 31, 2014 Mower County Shopper 3405 W Oakland Ave Austin, MN (507) julia.thompson@mowercountyshopper.com (507) FAX 1. Audited Media Platforms Print Publication: Average Net Circulation: 17,648 (Print Edition) Digital Edition: 582 (Digital Edition) Website: Average Website Unique Visitors: 405 Social Media: Average Facebook Likes: Publication Information Number of Editions: One Format / Average Page Count: Tabloid / 8 Pages Circulation Cycle: Weekly Ownership: Boone Newspapers, Inc. Year Established: 1964 Publication Type: Shopper Content: 100% Advertising / 0% Editorial Circulation Paid/Unpaid: 100% Unpaid / 0% Paid / 0% Sponsored Primary Delivery Methods: 85% Carrier Delivery / 15% Controlled Bulk & Single Copy Annual Mail Subscription Rate: $52.00 Insert Zoning Available: Yes Zone CVC Member Number: DMA/CBSA: Rochester, MN / Austin, MN Audit Funded By: Midwest Free Community Papers Minnesota Free Paper Association 3. Rate Card and Mechanical Data Rate Card Effective Date: January 1, 2015 Mechanical Data: Four (4) columns x 13 inch column depth Full page: " wide X 13 depth. Open Rate: Local: $1, Full Page $ /32 nd Page National: $1, Full Page $ /32 nd Page Insert Open Rate: $57.00 per thousand Classified Rate: $15.50 for up to 15 words Deadline Day & Time: Thursday by 5 PM Additional rates may be available from the publisher. 4. Contact Information Publisher: Julia Thompson julia.thompson@mowercountyshopper.com Advertising: Katie Cords salesrep@mowercountyshopper.com Circulation: Elizabeth Touchton circulation@mowercountyshopper.com

2 5. Audited Circulation, Distribution and Net Press Averages Print Edition CVC Account Number: Tuesday Mower County Shopper Austin, MN Audit Period Summary Average Net Circulation (5 H) 17,648 Average Gross Distribution (5 F) 17,866 Average Net Press Run (5 A) 17,895 Audit Period Detail A. Average Net Press Run 17,895 B. Office / File 29 C. Controlled Distribution 1. Carrier Delivery 15, Controlled Bulk Delivery / Demand Distribution 2, Mail 0 4. Requestor Mail 0 5. Controlled Waiting Rooms 0 6. Controlled Hotels 0 7. Events, Fairs, Festivals and Trade Shows 0 8. Controlled Education 0 9. Restock & Office Service 287 Total Average Controlled Distribution 17,866 Controlled Returns (218) TOTAL AVERAGE CONTROLLED CIRCULATION 17,648 D. Paid Distribution 1. Carrier Delivery 0 2. Single Copy 0 3. Mail 0 4. Paid Waiting Room 0 5. Paid Hotels 0 6. Paid Education 0 7. Restock & Office Service 0 Total Average Paid Distribution 0 Paid Returns (0) TOTAL AVERAGE PAID CIRCULATION 0 E. Sponsored / Voluntary Paid Distribution 1. Carrier Delivery 0 2. Single Copy 0 3. Mail 0 4. Sponsored Waiting Rooms 0 5. Sponsored Education 0 Total Average Sponsored Distribution 0 Sponsored Returns (0) TOTAL AVERAGE SPONSORED CIRCULATION 0 F. Average Gross Distribution 17,866 G. Total Unclaimed / Returns (218)* H. Average Net Circulation 17,648

3 Explanatory Print PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: Average net circulation based on quarterly averages for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). See audit period detail (H). AVERAGE GROSS DISTRIBUTION: Average gross distribution based on quarterly averages for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). See audit period detail (F). NET PRESS RUN: Average net press run based on quarterly averages during the audit period indicated. The net press run average does not include press waste, or start up copies. See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run based on quarterly averages during the audit period indicated. The net press run average does not include press waste, or start up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON PAID): Editions distributed by the publisher free of charge. 1. CARRIER DELIVERY: Editions delivered by private carrier to single family residences, and/or multi family residences, and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi family residences, and/or businesses, and/or Post Office Boxes. 4. REQUESTOR MAIL: Editions delivered on a requestor basis by United States Postal Service mail to single family residences, and/or multi family residences, and/or businesses, and/or Post Office Boxes. Qualified requestor circulation is audited by the United States Postal Service. 5. CONTROLLED WAITING ROOMS: Editions delivered to the waiting areas of local business and office buildings, including, but not limited to salons, medicals offices and professional firms. 6. CONTROLLED HOTELS: Editions distributed to area hotels and available to individual readers. Subject to paragraph 5E returns. 7. EVENTS, FAIRS, FESTIVALS and TRADE SHOWS: Editions distributed to attendees and members of conventions, local fairs, festivals, trade shows and available to individual readers. Subject to paragraph 5E returns. 8. CONTROLLED EDUCATION: Editions distributed to area schools or educational institutions and available to individual readers. Subject to paragraph 5E returns. 9. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. CONTROLLED RETURNS: Distributed editions, in the controlled distribution categories, returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 11 for CVC return/unclaimed confirmation.) Publications with greater than 25% returnable source distribution must report returns or unclaimed copies to qualify for net circulation reporting. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers. 1. CARRIER DELIVERY: See C1 for explanation of carrier home delivery. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: See C3 for explanation of mail distribution. 4. PAID WAITING ROOMS: See C5 for explanation of waiting room distribution. 5. PAID HOTELS: See C6 for explanation of hotel distribution. 6. PAID EDUCATION: See C8 for explanation of NIE distribution. 7. RESTOCK / OFFICE SERVICE: See C9 for explanation of Restock and Office distribution. PAID RETURNS: See section C: Controlled Returns for explanation of returns reporting *(See paragraph 11 for CVC return/unclaimed confirmation.) E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange or voluntary reader payment system. 1. CARRIER DELIVERY: See C1 for explanation of carrier home delivery. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: See C3 for explanation of mail distribution. 4. SPONSORED WAITING ROOMS: See C5 for explanation of waiting room distribution. 5. SPONSORED EDUCATION: See C8 for explanation of NIE distribution. 6. RESTOCK / OFFICE SERVICE: See C9 for explanation of Restock and Office distribution. SPONSORED RETURNS: See section C: Controlled Returns for explanation of returns reporting *(See paragraph 11 for CVC return/unclaimed confirmation.) F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution based on quarterly averages for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 11 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)).

4 6A. Audited Average Website Reporting Monthly Audit Period Average Website Unique Visitors 453 Website Visitors 748 Percent of New Visitors 51.52% Website Page Views 1,495 Pages Per Visit 2.00 Average Time Spent on Website 00:01:33 Bounce Rate 62.70% Explanatory Website PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. VISITORS: The total number of visitors, expressed as a monthly average, to a publication s website regardless of unique status, as expressed above. PERCENT NEW VISITORS: The percentage of visitors that have visited the publication s website for the first time through the course of the month and are considered unique and are differentiated from multiple returning visits. PAGE VIEWS: The transmittal of a full page contained within the website to the user s browser. PAGES PER VISIT: The average number of page views per session, expressed as a monthly average. AVG. TIME SPENT: The average amount of time spent on a website during a single visit, expressed in HH:MM:SS BOUNCE RATE: Bounce rate reports the percentage of visits that view only one page before exiting a site. This number is presented as a monthly average. 6B. Audited Online/Digital Edition Reporting Monthly Audit Period Average Unique Digital Edition Visitors (Web) 444 Digital Edition Page Views (Web) 3,093 Unique Digital Edition Visitors (Mobile) 138 Explanatory Digital Edition PARAGRAPH SIX (B) UNIQUE DIGITAL EDITION VISITORS (WEB): Unique visitors to a digital edition publication where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser with the defined cycle. A unique visitor counts once within the timescale. A visitor can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. DIGITAL EDITION PAGE VIEWS (WEB): Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user s browser. Several page views are expected to be logged per Visit/Session. UNIQUE DIGITAL EDITION VISITORS (MOBILE): Unique visitors to a digital edition publication, through a mobile device where the user registers or where the user is identified or marked by a cookie, IP address, or other ID, that is attached to the browser with the defined cycle. A unique visitor counts once within the timescale. A visitor can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. DIGITAL EDITION PAGE VIEWS (MOBILE): Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user s browser. Several page views are expected to be logged per Visit/Session. 6C. Text Media Not Applicable 6D. Social Media Social Media Source Facebook Media Usage 11 Likes

5 Explanatory Social Media PARAGRAPH SIX (D) FACEBOOK LIKES: The average number of Likes as expressed by followers of the Facebook page. Information sourced at regular intervals from the publications page on Facebook.com or third party measurement sources. TWITTER FOLLOWERS: The average number of Followers as expressed by members of the Twitter community. Information sourced at regular intervals from the publications page on Twitter.com or third party measurement sources. 6E. Media Not Applicable 6F. Video & Podcast Media Not Applicable 7. Average Print Circulation History YEAR AUDIT SOURCE Q1 Q2 Q3 Q4 01/01/14 12/31/14 CVC 17,733 17,418 17,157 17,330 01/01/13 12/31/13 CVC 17,890 17,983 17,983 17,983 01/01/12 12/31/12 CVC 17,983 17,983 18,008 17,983 01/01/11 12/31/11 CVC 17,983 17,983 17,983 19,783 01/01/10 12/31/10 CVC 17,958 17,958 17,958 17,958 01/01/09 12/31/09 CVC 17,958 17,958 17,958 17,958 01/01/08 12/31/08 CVC 17,958 17,958 17,958 17,958 01/01/07 12/31/07 CVC 17,640 18,450 18,450 17,958 01/01/06 12/31/06 CVC 17,958 17,958 17,958 17,958 01/01/05 12/31/05 CVC 17,888 17,888 17,950 17,958 01/01/04 12/31/04 CVC 17,807 17,640 17,640 17,726 01/01/03 12/31/03 CVC 18,450 18,450 18,450 18,450 01/01/02 12/31/02 CVC 18,450 18,450 18,450 18,450 01/01/01 12/31/01 CVC 18,598 18,398 18,327 18, Distribution by Zip Code (2/17/2015 Edition) Tuesday ZIP CODE CITY / AREA COUNTY STATE CARRIER DELIVERY CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK Carpenter Mitchell IA Saint Ansgar Mitchell IA Stacyville Mitchell IA Adams Mower MN Austin Mower MN 10,321 2, , Blooming Prairie Steele MN Brownsdale Mower MN Dexter Mower MN Elkton Mower MN Grand Meadow Mower MN Hayfield Dodge MN Lansing Mower MN Le Roy Mower MN Lyle Mower MN Rose Creek Mower MN Sargeant Mower MN Taopi Mower MN Waltham Mower MN Albert Lea Freeborn MN TOTAL 15,047 2, ,273 TOTAL

6 9. Distribution by County (2/17/2015 Edition) Tuesday COUNTY CITY / AREA STATE CARRIER DELIVERY CONTROLLED BULK / SINGLE COPY MAIL OFFICE / RESTOCK TOTAL Dodge Hayfield MN Freeborn Albert Lea MN Mower MN 12,695 2, ,586 Adams Austin Brownsdale Dexter Elkton Grand Meadow Lansing Le Roy Lyle Rose Creek Sargeant Taopi Waltham Steele Blooming Prairie MN IA Mitchell Carpenter Saint Ansgar Stacyville TOTAL 15,047 2, , Verification of Distribution Mail and Carrier Delivery Distribution Mower County Shopper did not report mail distribution during the audit period. Mail distribution is verified through the review of mail statements and additional publisher support documents. Mower County Shopper reported an average carrier delivery distribution of 15,208 during the audit period. Carrier delivery is verified through the review of carrier statements and additional publisher support documents. The Circulation Verification Council performed a delivery & readership verification in the primary market areas indicated in paragraph nine. Delivery verification is performed using multi source methodologies considered necessary under the circumstances of the audit. Delivery verification can include, but is not limited to, residential and cell phone interviews, online surveys, surveys, and/or social media surveys. Delivery verification source data can include, but is not limited to, residential phone listings, cell phone exchanges, publisher delivery lists, opt in databases, online, and/or social media databases. The purpose of the verification is to report individuals who receive the publication, and further identify individuals who read or look through the publication. 1. Mower County Shopper is distributed regularly in your area. Do you receive Mower County Shopper on a regular basis? 2. (If response to #1 was YES) Do you or someone in your household regularly read or look through Mower County Shopper? CVC review indicates that a sufficient number of individuals reported that they receive Mower County Shopper on a regular basis to substantiate the publisher s distribution claims. CVC verification confirms that 251 of 339 or 74.0% report they regularly read or look through Mower County Shopper. *Households reporting stop delivery requests were excluded from the survey. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/ 3.5%.

7 11. Verification of Distribution Controlled Bulk / Demand Distribution / Single Copy The Circulation Verification Council performed delivery verification in the primary market areas indicated in paragraph nine. Delivery verification can include, but is not limited to, on site verification, business and cell phone interviews, online, , and/or social media contact. Delivery verification source data can include, but is not limited to, business and cell phone listings, publisher delivery lists, opt in , online, and/or social media databases. Circulation Verification Council performed the delivery verification from locations chosen randomly from the publication s delivery list(s). The purpose was to verify whether the distribution and return quantities reported by the publisher are reasonable and accurate. CVC verification substantiates Mower County Shopper s claim of 218 returnable source distributed editions returned to the publisher unclaimed after the edition cycle. 12. Paid Reporting Analysis Not Applicable 13. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, technology, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Regulations. In our opinion, this report fairly and accurately represents the publication's printing, distribution, circulation, and technology reporting for the period indicated. The publication has sworn that the information presented for this audit reporting is accurate and supplied CVC with general business records substantiating the information under audit review. This report is released subject to the provisions of the CVC Rules & Regulations which are hereby incorporated by reference. CVC Rules & Regulations may be amended from time to time without notice at the sole discretion of CVC. In no event shall CVC be liable for indirect, incidental, consequential, special, or punitive damages, or damages for lost profits, lost income, or lost savings arising by negligence, intended conduct, breach of contract, or otherwise. CVC reports and data are released for the sole use of advertising purchase evaluations and any use for valuations or determination of value is strictly prohibited. This report is subject to copyright laws and may only be reproduced by the publisher. The current status of this report expires December 31, If this report is presented after December 31, 2016 please call the toll free number listed below.