Long Beach s Favorite Community Newspaper Media Kit

Transcription

1 Long Beach s Favorite Community Newspaper 2018 Media Kit

2 Grunion Gazette Serving Long Beach Since 1977 GAZETTE MARKET STATS 151,551 Total Households 381,817 Total Population The Gondola Getaway, Long Beach The Uptown and Downtown Gazettes have joined forces with Long Beach s favorite community news source the Grunion Gazette. Together they have a distribution of 52,000 and are read by over 112,000 each week. Long Beach is the 7th largest city in California by population and 2nd largest city in L.A. County. $6.1 Billion Consumer Spending $10.9 Billion Total Effective Buying Income 2017 Claritas demos. Grunion distribution area zips used in demo analysis. Single copy zip (90813) excluded. Effective Buying Income is defined as money income less personal tax payments or disposable or after tax income. 2 2

3 The Grunion Gazette Published Every Thursday PRINT REACH 52, , ,621 Circulation Avg. Issue 6 Month Readership Readership SOCIAL MEDIA TRAFFIC 14,851 8,120 Facebook Fans Twitter Followers MONTHLY UNIQUE VISITORS 33,822 56,768 90,589 Desktop Mobile Total MONTHLY PAGE VIEWS 91, , ,068 Desktop Mobile Total Source: 3Q 2017 SCNG preprint estimates, 2017 Scarborough Research, R Google Analytics 2Q avg. (Apr-Jun), Facebook and Twitter measurement, 6/30/17. 32

4 No other news source reaches more of Long Beach. Gazette Reach vs. Press-Telegram & L.A. Times Grunion Gaze+e Market Reach Base: Grunion Gazette Market; including single copy households. Source: March 2017 AAM Quarterly Data Reports and 3Q 2017 SCNG preprint estimates. 4

5 Grunion Gazette Distribution by ZIP Code Total Circulation: 52,000 Distributed on Thursday AAM & CVC Audited 86% Home Delivery: 44,655 14% Single Copy: 7,345 54

6 Grunion Gazette Display Advertising Rates (1of 2) STANDARD ADVERTISING SIZES Frequency Contract Levels Costs are per issue. Ad size may change. AD SIZE DIMENSIONS OPEN RATE 4 ADS WITHIN 8 WKS 2 ADS/MO FOR 6 MOS 2 ADS/MO FOR 1 YEAR EVERY WEEK FOR 1 YEAR Width x Height B&W / Color B&W / Color B&W / Color B&W / Color B&W / Color 1/16 Page 1/8 Page 1/4 Page 1/2 Page 2 col (4 ) x col (2 ) x col (4 ) x 5 3 col (6 ) x col (2 ) x 10 3 col (6 ) x 7 2 col (4 ) x 10 4 col (8 ) x 5 5 col (10 ) x 8 4 col (8 ) x 10 3 col (6 ) x 13.5 $125 / $200 $112.5 / $187.5 $100 / $175 $95 / $165 $90 / $140 $250 / $350 $225 / $325 $200 / $300 $190 / $290 $180 / $255 $460 / $610 $410 / $560 $360 / $510 $340 / $465 $320 / $420 $840 / $1040 $740 / $940 $640 / $840 $600 / $775 $560 / $710 3/4 Page 5 col (10 ) x 12 $1110 / $1360 $990 / $1240 $840 / $1090 $780 / $1030 $720 / $920 FULL Page 5 col (10 ) x 15.5 $1435 / $1735 $1278 / $1578 $1085 / $1385 $995 / $1295 $930 / $1130 Double Truck - 10 col (21 ) x 15.5 with gutter included COSTS 2x Applicable Full Page Rate Back Page 15% Additional Charge Deadlines Space Reservation Monday at 5pm. Camera ready art Tuesday at 5pm. 65

7 Grunion Gazette Display Advertising Rates (2 of 2) Frequency Rates Per Column Inch (Column width 2 ) AD SIZE OPEN 4X / 8wk 2X / 6mo 2X / Year 52X 4-19 $25.00 $22.00 $20.00 $19.00 $ $23.00 $20.50 $18.00 $17.00 $ $21.00 $18.50 $16.00 $15.00 $ $18.50 $16.50 $14.00 $13.00 $12.00 Color Cost (2 Color to Full Color. In Addition to Space Cost) Frequency Discounts with Annual Contract AD SIZE OPEN 4-9 $ $ $ $ $ $ PREPRINTS/INSERTS (We do not print inserts) $40 per 1,000 (20,000 Minimum) Must be delivered to printer. $50 Delivery Charge for pickups. Reserve 10-days prior to insertion. NON-PROFIT RATE: Use 2 Ads per mo. for 6 mos. rates. Contract commitment is waived. Nonprofits must have 5013c on file. Government entities do not qualify for nonprofit. POLITICAL ADVERTISING: Open rate. Must be prepaid. PREFERRED POSITIONING: 15% of space cost is added for position request and back page. MINIMUM AD SIZE: 2 col x 2 or 1 col x 4 Ad size over 12 in Height will be charged at full page cost. ADVERTORIAL: Must carry Paid Advertisement in 10 point type or larger. RETAIL RATE POLICY: A. The rate listed on this rate sheet apply only to display advertising. There is no national rate. General service directory, legal, and classified rates are available upon request. B. The publisher reserves the right to review advertising rates on 30 days notice prior to new rate increases. C. Display advertising accepted on a cash-with-order agreement until credit is approved. GENERAL REGULATIONS: A. Publisher assumes no financial liability for typographical errors, nor for omission of copy. Liability for errors will not exceed cost of that portion of space occupied by such error. Claims must be made within 5 days. B. Publisher reserves the right to revise or reject any advertising in whole or in part. C. Contracts are not automatically renewable. A new contract must be signed within 30 days following the expiration of a contract to maintain contract rate. D. Failure to fulfill a contract may result in rebilling at the open rate against current lineage. 76

8 Grunion Gazette Distribution by ZIP Code ZIP CODE City HOME DELIVERY SINGLE COPY TOTAL QUANTITY Downtown Long Beach 4,000 2,830 6, Belmont Shore 14,682 1,615 16, Long Beach Eastside 1, , North Long Beach 1, , Bixby Knolls , Lakewood Village , Long Beach Long Beach 4, , Los Altos 9, , Seal Beach/Rossmoor Signal Hill ,500 GRUNON GAZETTE TOTALS 44,655 7,345 52,000 INSERT RATE: THURSDAY $32/M FRONT PAGE NOTES: $79/M Full Run only Maximum Size: 8t 1/2 x 11, Larger must be folded at addidonal cost. Call to confirm costs for oversized or heavier inserts. We do not print inserts. 811

9 Gazette Reader Demographic Profile Grunion Gazette Market Adults Grunion Gazette Readers* Total Adults 389, ,621 Men 50% 49% Women 50% 51% Age % 17% Age % 19% Age % 16% Age % 24% Age % 24% Median Age Average HH Income $73,665 $81,182 Race/Ethnicity White 41% 43% Hispanic 38% 36% African-American 10% 10% Asian 8% 6% Other 3% 6% Married 42% 35% Homeowner 40% 42% College Educated (1+ years) 60% 67% Age 17 and Under in HH 30% 29% Shoreline Village Market Grunion Gaze+e Market ZIP codes; Grunion Gaze+e ZIP code distribu:on area (single copy zip (90813) excluded from analysis). Source: 2017 Scarborough Research, R1, Adults 18+. *Average Reach over Past 6 months. 96

10 The Grunion Gazette Market has over $6 billion in consumer expenditures. CONSUMER EXPENDITURES TREND GRUNION GAZETTE MARKET (HOME DELIVERY ONLY) Category 2017 Expenditures 2022 Expenditures 5 Year Increase/ Decrease Grunion GazeEe Market Consumer Expenditures $6.11 billion $6.79 billion 11.1% Auto Dealers $627 million $655 million 4.4% Auto AWermarket Stores & Services $590 million $673 million 14.2% Grocery Stores $539 million $579 million 7.4% General Merchandise Stores $526 million $587 million 11.5% Pharmacies & Drugstores $502 million $549 million 9.4% Ea:ng & Drinking Places $480 million $511 million 6.5% Home Improvement Stores $369 million $411 million 11.3% Warehouse Club Stores $347 million $385 million 11.1% Health Care Providers $331 million $360 million 8.6% Department Stores $142 million $159 million 12.4% Educa:on & Daycare (Ages 0-17) $112 million $121 million 8.2% Beauty Salons/Barber Shops $94 million $104 million 10.3% Electronics Stores $79 million $96 million 22.0% Pet Stores/Pet Services $72 million $81 million 13.5% Furniture/Home Furnishing Stores $70 million $80 million 13.8% Source: 2017 Claritas estimates 107

11 Grunion Gazette Summary The Grunion Gazette has a weekly circulation of 52,000 across 11 ZIP Codes in the greater Long Beach area. The Grunion Gazette is the #1 resource for news and information nobody even comes close. Grunion Gazette readers have an average household income of $81,182, significantly higher than the national average of $66,397. In the past year, the Grunion Gazette market residents spent more than $6 billion in consumer expenditures, and have a total effective buying income of $10.9 billion. Gazettes.com gets more than 200,000 page views each month

12 Award-Winning Journalism THE GRUNION GAZETTE WON A VARIETY OF AWARDS AT THE CALIFORNIA NEWS PUBLISHERS ASSOCIATION'S STATEWIDE BETTER NEWSPAPERS CONTEST. JJ Fiddler & Mike Guardabascio took 1st place for their feature on LBUSD sports facilities. The sports department's 2016 High School Football Preview won 1st place for sports special section. Jesse Lopez took 1st place for his "Discovered History" video about the Jergins Tunnel. Emily Thornton took 2nd place for her non-profile story featuring youngsters visiting their mother in prison during Mother's Day. The special section previewing the Longines Masters equestrian event took 2nd place in the news special section category. Honorable mentions were awarded to Kevin Oules and Damien Barranco for their photography work. Executive Editor Harry Saltzgaver was mentioned in the columns category for his weekly column "A Pinch of Salt." 123

13 Thank you! TheGrunion.com A Digital First Media Company Long Beach s Favorite Community Newspaper 5225 E. 2 nd Street Long Beach, CA