Decentralized and mobile power supply for professional applications
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1 Decentralized and mobile power supply for professional applications Oliver Kopsch, Managing Director, DEC Friday, 10 th of June 2011,Intersolar Munich
2 Our Values ZERO APATHY / WE CARE ZERO REGRETS / WE RISK - ZERO BOUNDAEIES / WE EXPLORE Milestones 2007: Robert Workman noticed the need for portable power while in Africa (Congo) 2008: Robert started GOAL ZERO as a R&D division of Provo Craft, a $250M+ craft company. 2009: GOAL ZERO released 1 st product line, the Escape Kit and sold 2,300 sets. 2010: Launches full line of products in June. Robert Workman, Founder of GOAL ZERO Noticed the lack of available power for lighting, cell phone, laptops, etc..in remote locations
3 Functionality Needs The Opportunity Gap The Need High 6 Market Needs & Offerings 5 Generators 4 Mix & Match 3 Batteries 2 1 Low 0 Environmental hazard Heavy Expensive Confusing & Expensive 0Low High 6 Power Needs Noisy, Gas, & Wasteful Current offerings are not meeting the customers needs.
4 Functionality Needs The Opportunity Gap The Need High 6 Market Needs & Offerings 5 Generators 4 Mix & Match 3 2 Batteries The Opportunity Noisy, Gas, & Wasteful 1 Low 0 Environmental hazard Heavy Expensive Confusing & Expensive 0Low High 6 Power Needs Current offerings are not meeting the customers needs.
5 Our Development Process The Product The Solution Engineers Adventure Team Elite Team Customer After years of R&D in the most extreme conditions GOALØ products are ready for anything.
6 The Opportunity Gap The Solution
7 Our Products The complete range Power Packs / Inverters Solar Panels Lights / Accessories Individual items - Power Packs: 4 - Inverters: 2 - Fabric Solar Panels: 3 - Solar Briefcase : 1 - Aluminum Framed: 2 - USB LED light: 1-3W LED lights: 2 - Speakers: 1 - and more Over 14 individual items to create multiple integrated systems
8 Our Features The High Tec Solution: Sherpa 50/120 Power pack Lithium Batteries with 120 Wh/10Ah - powerful and chainable
9 Our Features The Integrated Solution: Esacpe 150 Power Pack Charge Drain AC AC Solar USB DC DC (12v) The only complete 3 in 3 out system.
10 The Kits
11 OUR PRODUCT RANGE What will it charge * May require inverter
12 Driving Consumer demand Marketing & Communication - Globally We are serious about driving consumer demand for our concept. Below are some examples of our current marketing efforts: 1. Website 2. Online advertising 3. Social Media 4. TV spots (30-sec) 5. Print advertisements (e.g., magazines) 6. Strategic Event Sponsorships 7. Tradeshows 8. POP Displays 9. Online product reviews 10.Ambassadors 11.Online Training 12.Co-op marketing with retailers We have a major marketing budget in 2011
13 Social Media Online Marketing 10,000+ Views 31,000+ Fans
14 Magazines Print Media & Ads Offline Paper Marketing MOUNTAINEERING ROCK CLIMBING PADDLE SPORTS SNOW SPORTS OUTDOOR PHOTO ICE CLIMBING RUN TIMES Full-page/4C Sept-Dec RUN TIMES Full-page/4C Sept-Dec RUN TIMES Full-page/4C Sept-Dec RUN TIMES Full-page/4C Sept-Feb RUN TIMES Full-page/4C Sept-Dec RUN TIMES Full-page/4C Sept-Dec FEATURED IN Gear Guide Holiday Gift Guide FEATURED IN Gear Guide Holiday Gift Guide FEATURED IN Gear Guide Holiday Gift Guide FEATURED IN Gear Guide Holiday Gift Guide FEATURED IN Gear Guide Holiday Gift Guide FEATURED IN Gear Guide Holiday Gift Guide ONLINE Monthly Banner Ads Integration ONLINE Monthly Banner Ads Integration ONLINE Monthly Banner Ads Integration ONLINE Monthly Banner Ads Integration ONLINE Monthly Banner Ads Integration ONLINE Monthly Banner Ads Integration
15 POP Displays Sales
16 POP Displays Sales Sales
17 Customer Stories The Need In June, 2010, Greg Kolodziejzyk will attempt to become the first person in history to navigate 3000 miles across the Pacific Ocean, from Victoria, Canada to Hawaii under his own power. The worldrecord attempt is expected to take between 40 to 80 days. GoalØ Sherpa batteries and custom-made solar panels power Greg s GPS, First Response Radio System, Satellite, music and lights. These are the best products we ve ever purchased! We have been using them in Haiti to light up our Distribution Center for night deliveries and we have been providing them to families to power cell phones to allow people to stay in touch and find new jobs. We want every family we help to have your kit. --Multi-National Humanitarian Organization Facebook Tifie: 24 March 2011 In case you missed our segment on KSL ast night, you can read the article and watch the video here... Utah charity sending power to Japan - ksl.com As many as 4 million homes in Japan still have no power after the earthquake and tsunami, but a Utah charity aims to turn the lights back on for 1,000 families. Facebook Tifie: 25 April 2011 We received a photo of our donation getting unloaded in Urato Island, Japan. So far the receipients have shared that lights have been "very helpful" and they are "relieved". We will continue to update you as we get more info and pictures!
18 Sherpa Kit is the ideal power supply for my professional requirements Hari Pulko, Photographer, (April 2011) Customer Stories The Need
19 Europäische Customer Testimonials Stories The Need Photographie
20 Customer Stories The Need I ve spent a lot of time with GoalZero lately. Between my recent trip to the Himalayas, the Five Boro Bike Tour & our Eastern Mountain Sports Camping & Climbing Convergence, I ve had a great chance to put GoalZero portable solar products through an amazing amount of wear and tear, and apparently I m the tired one, as these rugged solar products can keep on going. Solar power is one of those things that people are equally impressed and skeptical of. Either way, GoalZero is impressive.. Either way, these items are fantastic, the brand is quickly improving an already great product, and portable solar power is the way of the future, so check it out! Gadget Guru Review: GoalZero Portable Solar Power Posted by Adam Sherlip on 19, May 2011 with 77 Comments Source:
21 Customer Stories The Need: Working, sharing and learning in Ethiopia
22 Customer Stories The Need: Micro Credit in Kenya Using it for own purpose in Kenia Michael from Elimu, NGO for East Africa, September 2010 Picking up the gear in Germany Selling/Training (Donating) it for Slum dweller
23 Thank You
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Go through the list and indicate which marketing tools you're currently using and if you think you're doing a good job and which you aren't using now but might be worth considering as you plan and prioritize.