PARAISÓPOLIS CSR PROJECT LGE BRAZIL

Transcription

1 PARAISÓPOLIS CSR PROJECT LGE BRAZIL September, 9 th, 2016

2 OBJECTIVE & BACKGROUND Paraisópolis is one of the biggest favelas in São Paulo, with habitants. Violence and no perspective scenario gives place to a great cultural and social production. LG provides better opportunities and enhance self-esteem of the community through CSR projects sponsorships, supported not by Marketing budget, but by ICMS TAX INCENTIVE*. Projects are all part of a strategy to build brand awareness, start a relationship regarding social responsibility and institutional relationship with local and potential consumers. Focus is not commercial at this moment. Targets to be achieved: people from community, regular consumers and press. Tax Incentive: Up to 3% of ICMS (state tax paid by LG) can be converted in sports & cultural projects monthly

3 OBJECTIVE & BACKGROUND Projects sponsored by LG: CRAQUES DO AMANHÃ (soccer classes program to children and young people to enhance sports and citizenship) PARAISÓPOLIS DAS ARTES (integration and social development through art. Guided tour for visitors to promote and enhance great cultural production of Paraispolis); PARAISÓPOLIS WEEK (week to highlight and celebrate the cultural, social and sports programs realized in the comunity). CRAQUES DO AMANHÃ AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL PARAISÓPOLIS DAS ARTES PARAISÓPOLIS WEEK

4 PARAISÓPOLIS CULTURAL WEEK September, 2015

5 Paraisópolis Cultural Week Sponsorship Counterparts: Guided tour map GENERAL: LG logo in all graphic materials; press releases; sponsorship communication in local media: r adio, newspaper and SNS. PARAISÓPOLIS DAS ARTES: LG logo in show banners, map from cultural guided tour, signs to promote all the cultural points, T-shirt for the guide CRAQUES DO AMANHÃ: LG logo in the uniforms (training and competition) Event realized on Sept, 16th to communicate the partnership to press: 12 journalists and bloggers/ Communi ty leader and LG President speeches.

6 Paraisópolis Cultural Week Tour Monitor T-shirt Tour sign Backdrop Banner Tour cultural signs

7 CRAQUES DO AMANHÃ

8 Craques do Amanhã Project focused on children and teenagers from Paraisópolis community to enhance their self steem and keep them far from violence and other urban problems All activities were planned and realized seeking the improvement of each technical positioning and sp atial concept of the student in the field. Regarding social challenges Paraisopolis organized also different activities such as internal and external championships, special g ames out of Paraisópolis community and lectures related to sports theme. Craques do Amanhã team in Paraisopolis Week ev ent - September, 2015 Craques do Amanhã T-shirt

9 Craques do Amanhã Paraisópolis Championship Lecture June, 30th, 2016

10 Craques do Amanhã Training May, 27th, 2016 High Soccer Event June, 8th, 2016 High Soccer Event June, 8th, 2016

11 PARAISÓPOLIS DAS ARTES

12 Paraisópolis das Artes Cultural tour provided by the community regarding LG partnership r eceived students and general people from different regions of Brazi. Special groups: Sesc São Paulo, Base Cultural de Exposições Art ísticas, Architeture students from Innsbruck (Austria), Instituto Brasi leiro de Direitos Urbanisticos, Israel Consulate, Santos Cultural Se cretary, Italian and French Press, Group of 40 german students Other important activities were realized: Workshops destinated to community member;s Berbela artist exposition; Exchange program with other communities; Pictures session to Base Cultural de Exposições Artísticas book Cultural tour with different in Paraisópolis community

13 Paraisópolis das Artes Cultural tour with different in Paraisópolis community

14 PR RESULTS

15 PR Results PR Value: Target: US$ ,00 Reached: US$ ,00* (*1 month report)

16 PR Results KBS LG Electronics supports Brazilian slums in sports, culture a nd arts activities Zum News PR RESULTS in Korea LG Electronics, 20 years in Brazil now.. Integr ates in local community with CSR in Slum

17 PR Results Type: Online Date: September 28 th 2015 Tribuna do Norte Daily newspaper published in Natal. Specialized in geography and history of the RN. It covers all kinds of news from Brazil and the world. Article Subject Paraisópolis of Arts, watch the video report Synopsis LG Electronics Brazil for the first time, will allocate part of ICMS revenues to support social projects in Paraisópolis community, the second largest of São Paulo, SP. The company sponsors a cultural project - " Paraisópolis of Arts " - and other sports - Tomorrow Aces". The announcement was made official on September 16 th, the Paraisópolis Day, at an event in the community with the presence of LG s Brazil President, Cesar Byun and Gilson Rodrigues, president of the Union of Residents and Commerce of Paraisópolis.

18 PR Results Type: Online Date: September 16 th 2015 Blog do Armindo Blog do Armindo belongs to the journalist Armindo Ferreira. He s a consultant and marketing specialist and also writes about the technology market. He s also responsible for covering news in the vehicle Comunica SP. Article Subject LG supports two social projects in the Community Paraisópolis, in Sao Paulo Synopsis LG Electronics Brazil for the first time, will allocate part of ICMS revenues to support social projects in Paraisópolis community, the second largest of São Paulo, SP. The company sponsors a cultural project - " Paraisópolis of Arts " - and other sports - Tomorrow Aces". The announcement was made official on September 16 th, the Paraisópolis Day, at an event in the community with the presence of LG s Brazil President, Cesar Byun and Gilson Rodrigues, president of the Union of Residents and Commerce of Paraisópolis.

19 PR Results

20 EOD