2017 SALES PROSPECTUS

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1 2017 SALES PROSPECTUS WE BELIEVE IN THE FUTURE OF AGRICULTURE. NATIONAL FFA ORGANIZATION

2 NATIONAL FFA ORGANIZATION We are the future of agriculture. As one of the country s largest student organizations, FFA is the future premier leaders representing everything from local, urban farming to the corporate enterprise that stands generations strong. Agriscience and biotechnology to engineering and environmental management our members are earning $4 billion annually through hands-on work experience alone. And it doesn t stop there. Find Out More > FFA.org/SALES

3 LICENSING Your audience is very specific. It s us. Ertl farm toys attracts a tailored audience. Partnering with FFA, their diecast tractors, featuring the FFA logo, are a hit with collectors, children and retailers. Adding the logo to a John Deere or Case IH tractor also increases its value. With increases in both sales and value, Bill Walters, vice president of TOMY International and Ertl is looking forward to expanding the line with additional licensed products in the future. See How We Fit > APPROXIMATE 25% INCREASE IN SALES WHEN WE INCLUDE THE FFA LOGO ON OUR TRACTORS FFA.org/LICENSING

4 CAUSE MARKETING It s for a good cause. Yours. Nearly 100 dealers across the country participated in The Next Crop Project during a single-day test-drive event April 26, That day alone, 6,357 test drives were completed raising more than $125,000 for FFA leadership programs resulting in the highest follow-through vehicle sales for test-drive programs conducted over the past few years. Find Your Cause > The 2015 CONE Social Impact Study finds the following truths when given the opportunity. I would buy a product with a social and/or environmental benefit. The Next Crop Project is our first step in stimulating this grassroots engagement while raising a significant amount of support for local FFA chapters across the country. Marissa Hunter, Director of North American Advertising for FCA US, LLC 89% I would donate to a charity supported by a company I trust. 76% I would volunteer for a cause that a company I trust supports. 72% I would voice my opinion to a company about its corporate social responsibility efforts. 72% I would tell my friends and family about a company s CSR efforts. 80% If I learned of a company s irresponsible or deceptive business practices, I would stop buying its products. 90% FFA.org/CAUSEMARKETING

5 NATIONAL FFA ALUMNI Attending the National FFA Convention & Expo is an awe-inspiring event. Even after 30-plus conventions, I still come away feeling recharged. FFA Alumni Member Commitment that transcends generations. National FFA Alumni membership growth +50k non-traditional alumni chapters +90k automatic activation for graduating seniors +15k program affiliation 2016 saw the roll out of a new member benefit designed to help seamslessly integrate and transition alumni. This criteria change creates a non-cohesive jump in membership from Learn more about Alumni membership > Gaining the respect of our alumni is two-fold. Not only do you gain a loyal following within our 8,000,000+ former members, our alumni help to mold and teach the future. FFA membership is often generations strong a rite of passage in both families and communities. State alumni associations also offer primary support, leadership and advocacy to chapters and membership nationwide. A valued brand among this demographic can speak volumes and transcend time. Get in Front of Our Alumni > FFA.org/ALUMNI

6 NATIONAL FFA CONVENTION & EXPO It s big. Really, really BIG. When we say it s big, we don t just mean the 244,000 square feet of space that more than 64,000 people explore for nearly four straight days. We mean it s also a big deal. And it s getting bigger! As the nation s largest annual student gathering, students, advisors and alumni from every corner of the nation are excited for and look forward to this event every year. When you re part of the team, you have their uniquely undivided attention from an elaborate stage. Save Your Spot > Attendance records for the National FFA Convention & Expo FFA.org/SALES

7 NATIONAL FFA CONVENTION & EXPO 2017 National FFA Expo and Shopping Mall Indiana Convention Center, Indianapolis, Ind. We re excited to get in front of our future customers on a national scale. The expo is a wonderful opportunity for us to create brand awareness. FOOD COURT HALL D ENTRANCE National FFA Mega Store SHOPPING MALL HALL D-E ENTRANCE HALL C ENTRANCE Agriscience Fair HALL B ENTRANCE Julie Reynolds, Brandt State & Chapter Photos FOOD COURT Exhibitors are organized by areas of interest to the students. WORKSHOPS WORKSHOPS HALL FG ENTRANCE Biotechnology Plant HALL H ENTRANCE Environmental HALL I ENTRANCE Agribusiness Natural Resources Power & Structural Animal Food Products & Processing Teachers World Auto World Collegiate Connection Hall of States Exhibitor Lounge REGISTRATION Social media activity for the 2016 National FFA Convention & Expo 19.9 MILLION TOTAL IMPRESSIONS FFA.org/EXPO

8 ADVERTISING & PROMOTION Exposure at its best. Maximize exposure boost booth visits and showcase your company through convention and expo advertising and promotional opportunities. We offer precision targeting to our impressive, vibrant and growing youth market delivered through your support of FFA. Be There > MORE THAN OVER 200K 13,000 GUIDEBOOK VISITS TO THE CONVENTION AND EXPO APP DOWNLOADS OF THE CONVENTION AND EXPO APP Visit FFA.org/app to get the official convention and expo app. Visit FFA.org/app to get the official convention and expo app. FFA.org/EXPO

9 EXPO OPPORTUNITIES Direct contact. Maximum interaction. Long-time partner, industry leader and welding expert Lincoln Electric, has teamed with the National FFA Organization for years even sponsoring a contest for its FFA helmet design. Vice president of sales Michael S. Mintun recognizes just how much FFA has changed over the years, making Lincoln Electric s partnership a match primed for growth. Find Your Fit > Exhibiting at the FFA career show provides us with the opportunity to interact with the brightest and best students from around the country. We look forward to engaging with FFA members and their instructors and sharing the opportunities available in a welding career. Jason Scales, Ph. D., Welding Education Specialist, Lincoln Electric FFA.org/EXPO

10 FFA MISSION FFA makes a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. THE AGRICULTURAL EDUCATION MISSION Agricultural education prepares students for successful careers and a lifetime of informed choices in the global agriculture, food, fiber and natural resources systems. The National FFA Organization is a resource and support organization that does not select, control, or supervise state association, local chapter or individual member activities. Educational materials are developed by FFA in cooperation with the U.S. Department of Education as a service to state and local agricultural education agencies. The National FFA Organization affirms its belief in the value of all human beings and seeks diversity in its membership, leadership and staff as an equal opportunity employer. NATIONAL FFA ORGANIZATION 2017 The letters FFA, the FFA emblem, Future Farmers of America and Forever Blue are registered trademarks of the National FFA Organization and cannot be used without permission.