SPONSORSHIP OPPORTUNITIES

Transcription

1 SPONSORSHIP OPPORTUNITIES MAY 6-8, 2012 PALM SPRINGS Ex clusivity C o m m u n i ty V i s i b i l i ty R e c o gn i ti o n est.1944 Western Home Furnishings Association

2 Exclusive Exciting Some of HFIC 2011's attendees: Ashley Furniture HomeStores Badcock Home Furniture & More Baer's Bedmart Contents Interiors Dearden's El Dorado Furniture Ergo Customized Comfort Harkness Furniture Jerome's Morris Furniture Company RC Willey Schewel Furniture Company Selden's Home Furnishings THE HOME FURNISHINGS INDUSTRY CONFERENCE Established it s position in HFIC will prove to be the single most important industry networking event of With top 100 retailers in attendance and endless opportunities to share stories, make deals and have fun, the ROI on this event alone will have you eager to participate year after year. I cannot emphasize enough the importance of supporting our trade association. They are as much a part of our industry as the manufacturers and retailers. When the association gets together, I want to be a part of it. David Beckmann, Emerald Home Furnishings Sponsors provide our organization the platform to survive, thrive and build relationships that last decades. Chris Sanders, Everton Mattress Factory, 2012 WHFA President MAY 6-8, 2012 PALM SPRINGS

3 Targeted Trusted Positioning yourself in front of the National Home Furnishings Association, Western Home Furnishings Association, and the Home Furnishings Independents Association members puts your brand in front of the most successful furniture retailers in the industry. Your sponsorship investment in the Conference is a creative and effective way to enhance your marketing efforts and connect directly to your targeted audience. You align yourself with trusted organizations that have very loyal customers. As a board member I get to see the direct impact of the sponsorship we receive from our industry partners. It allows us to offer supportive services and continuing education that helps stores survive and thrive. It also brands the sponsors as committed leaders and contributors to the home furnishings industry. Marc Schewel, Schewel Furniture, Lynchburg VA Own Optimize Your style and culture are exclusive to your brand. Creating highly-tailored packages that achieve the memorable impression you are looking for is our goal. Each level of sponsorship offers you an array of benefits to meet your needs. Working directly with your team, we ensure optimum placement that will strategically support your marketing and branding goals. Become a Sponsor Brand Optimization Category Exclusivity Co-Hosting Availability Exclusive Promotional Items Hospitality Naming Rights Ownership of Signature Events Premium Exhibit Space Speaking Opportunities Targeted Media Outreach VIP Invitations Parties, receptions, education, golf tournaments, markets and more. Your brand receives a full year of exposure. All of the association media outlets will display and celebrate your commitment to the success of our members and shares your participation at every opportunity.

4 Premier Titanium Platinum Gold Silver Bronze Exclusivity (Las Vegas Market, Conference, Education and more) Targeted media campaign supporting HFIC partnership Sponsor Spotlight page on WHFA website Brand Category Exclusivity* Approval to hold Private Event at Conference venue* 2012 Conference Onsite Presence Gobo lighting package Exhibit Space Opportunity for two minute speaker introduction Reserved tables at dinner functions Placement of material in welcome bag Exclusive signature event sponsorship Exclusive education sponsorship Exclusive break sponsorship Invitations and Offers Conference registration VIP Board dinner invitation Conference attendee list Subscription to the RetailerNOW Magazine Set of WHFA membership mailing labels Visability of Sponsors Full page ad in RetailerNOW magazine 2 insertions Media channel discounts 30% 25% 20% 15% 10% 5% Logo included in all sponsor listings Name Included in all sponsor listings Press release acknowledging sponsor sponsor ribbon badge Identifed as sponsor in WHFA Member Yearbook SPONSORSHIP FEE $30,000 $10,000+ $5,000+ $3000+ $2,000 $1,000 All sponsorships benefits are received on an annual basis. *Call for opportunities and custom pricing. est.1944 I really appreciate the support of our sponsors. These are the companies that understand that our industry is one and that by supporting each other we can all grow. Call Today To receive a full sponsorship proposal contact: Cindi Williams Sponsorship Director (916) cwilliams@whfa.org Western Home Furnishings Association

5 Conference Sponsorship Fact Sheet When: May 6-8, 2012 Where: Westin Mission Hills, Rancho Mirage, CA MAY 6-8, 2012 PALM SPRINGS What: This second annual event, California Dreamin Gaining the Edge is the catalyst for developing a united community of industry professionals looking to advance their businesses and careers. HFIC is a networking and educational event that provides content for each segment of the industry. A national audience of power players and entrepreneurs ready to ignite the future of the industry they feel so passionately about. Why: When the industry turns to a signature conference, you need to be involved. Your sponsorship of this highly visible event is loaded with value. It amplifies your brand message and allows you to reach an influential nationwide audience all in two and a half days. It creates strong ties with the community. Your sponsorship delivers tangible business value and intangible longterm benefits. This is a powerful opportunity to drive business; support brand objectives while serving to elevate your image as a company that gives back to those who have helped shape your success. Who: Dedicated to the survival of the independent retailer, the National Home Furnishings Association, the Western Home Furnishings Association, all affiliates, and the Home Furnishings Independents Association have been serving the home furnishings industry for more than 60 years. We are committed to delivering unparalleled value in education and services and champion the voice of the home furnishings retailer at the local and national level. Our strategic partners are aligned with our mission and vision. The Audience: NHFA, WHFA & HFIA s membership; 3200 corporate entities representing 15,000 stores in all 50 states and several foreign countries. With more than 45 billion dollars in annual furniture sales the audience is rich with opportunity. From Top 100 retailers to single store front operations, the audience is a perfect mix to strategically grow your portfolio. We are expecting to have 50 of the top 250 firms represented striving for a total of 450 attendees. The Product Showcase: 48 booths and 12 premier table tops will comprise our Product Showcase. This year, the Product Bonanza allows exhibitors to sell directly off the showcase floor. With time devoted exclusively to the Showcase and the Product Bonanza, HFIC brings attendees excitement and value with your once in a lifetime specials. You are sure to see new customers, more sales and great opportunities to network. Contact: Cindi Williams, Business Development (916) cwilliams@whfa.org

6 Conference Allocation Opportunties MAY 6-8, 2012 PALM SPRINGS Every advantage counts in establishing and elevating your business and brand. Nothing matches the energy and opportunity that awaits you at the 2012 Conference. The only event designed to unite the entire industry through education and unmatched networking. The addition of the product showcase makes the 2012 HFIC the best value for your business this year. Hospitality: Living the Dream $ 45,000 Welcome Event $ 30,000 Late Night Lounge $ 20,000 Golf Tournament $ 10,000 Luncheons (x2) $ 10,000 Breakfast (x2) $ 8,000 Showcase Reception $ 8,000 Refreshment breaks (x4) $ 5,000 Presidential Suite $ 5,000 Educational: The Truth Be Told $ 25,000 Today We are Rich $ 25,000 Gaining the Edge $ 15,000 Conference Commons $ 10,000 Best Idea Session $ 10,000 Breakouts (x23) $ 5,000 Promotional: Conference Tote $ 20,000 Conference Folio $ 20,000 Conference Handbook $ 10,000 Conference Lanyards $ 5,000 Guest Room Keys $ 8,000 Door Drop $ 7,000 Conference Premiere Sponsor $30,000+ All benefits of Titanium sponsorship and/or Limited opportunities available Listed as Premiere partner on select printed materials Approval to hold private hospitality function at event Two full page ads in the RetailerNOW magazine 30% media channel discounts Titanium $10,000+ All Platinum Benefits and/or Sponsor spotlight page on the WHFA website Gobo lighting package at event Complimentary Exhibit space (registration not included) Three complimentary conference registrations One 2-minute speaker introduction (selection limited) Exclusive signature event sponsorship One-time complimentary use of WHFA s membership mailing list for 2012 pre-event marketing Two Exclusive VIP Board Meeting invitation One full page ad in the RetailerNOW magazine 25% media channel discounts Identified as sponsor in WHFA Yearbook including logo Platinum $5000+ All Gold Benefits and/or Two complimentary conference registrations Exclusive event sponsorship Placement of materials in Welcome Bag Logo recognition included on all sponsor listings Reserved table at dinner functions One Exclusive VIP Board Meeting invitation One half page ad in the RetailerNOW magazine 20% media channel discounts Gold/Silver $3000+ All Bronze Benefits and/or Exclusive education session sponsorship Exclusive break sponsorship One complimentary conference registration 15% media channel discounts Bold identification as a sponsor in WHFA Yearbook Bronze $1000+ Press release acknowledging sponsorship Name included in all sponsor listings Sponsor ribbons for all staff attending sponsor recognition sign for display in booth Identified as sponsor in WHFA Yearbook Sponsor member status Contact: Cindi Williams, Business Development (916) cwilliams@whfa.org

7 Sponsorship Opportunities Company Name: 2012 Sponsorship Commitment Your sponsorship impresses upon our members that you are committed to the goals of the association. Your support allows us to diversify revenue sources and afford the potential to expand what we offer your customers by creating new programs and services that continue to strengthen and grow the industry. Please check the appropriate category below and indicate your preferred event ownership. Premier Status...starting at $30,000 and above Titanium Sponsorship...$10,000 and above Platinum Sponsorship... $5,000+ Gold Sponsorship... $3,000+ Silver Sponsorship... $2,000+ Bronze Sponsorship... $1,000 Please allocate the above sponsorship commitment to: Check enclosed. Please invoice me. Please call for credit card information. Who requested your sponsorship? (Print name of solicitor.) Contact Person: Address: City: State: Zip Code: Phone: Fax: Website: Signature: I am interested in advertising information. est.1944 Please return entire form to: Western Home Furnishings Association Attn: Cindi Williams 500 Giuseppe Court, Suite 6 Roseville, CA or FAX to (916) western retailer I am interested in tradeshow information. ( HFIC) HOME FURNISHINGS INDUSTRY CONFERENCE RRC RETAILER RESOURCE CENTER Please send a conference brochure. WHFA is a non-profit trade association committed to driving the progress of the furniture industry through high-quality education and programs that benefits the furniture retailer.