Digital Project Management Insights

Size: px

Start display at page:

Download "Digital Project Management Insights"

Shavonne Stone
5 years ago
Views:

1 Digital Project Management Insights By Ryan Off

2 Real life experience for a digital agency My own startup digital project

3 Digital Ad Agencies

4 What is an ad agency? We create a piece of work on behalf of a client Typical staff of 50 employees 5 Executives and Account directors 10 Project managers 35 Creatives 5 Information architects (user experience experts) 10 Creative designers 20 Technical programers

5 Life as a Project Manager You are the lead of the project Control the project time, budget, quality and team Agree with stakeholders Creatives are praised for a projects success, PM is blamed for failure Similar to a movie producer or CEO

6 The Key to PM Meeting client/stakeholder expectations Realistic Planning Maintaining control of your project at all time Team management

7 Meeting Client Expectations Document agreements with signatures Continuous reporting to stakeholders on project status Determine the key project driver Time Money Quality

8 Planning - Project Structure Research and Analysis Wireframes Design HTML & CSS Programming Testing Deployment Post live analysis

9 Planning - Project workflow PROJECT MANAGEMENT Project Setup Client Kick-Off Meeting Project SMART Objectives Project Initiation Document Project Plan Internal Kick-Off Meeting Ongoing Project Management: Managing project plan, scope, budget, risks, issues, resources, client service and sign-off. Project Team Review Estimate Review UID / Tech Collaboration Test Plan and Test Scripts Estimate Review Planning Outputs Sign-Off DESIGN Creative Brief Screen Designs User Testing Screen Designs Rich Interface Storyboards Storyboards EXPERIENCE ARCHITECTURE Business Needs User Needs Market Insight Brand Collateral Personas User Journeys Wireframes and Prototypes Site Maps Use Cases Content Plan User Testing Data Model Security Requirements Framework Selection Licensing Specification Test Plan Test Scripts TECHNICAL ARCH Technical Requirements Logical Architecture Physical Architecture UID User Interface Requirements User Interface Specification PLANNING OUTPUTS

10 Maintaining Control Project Structure (PM Methodology) Waterfall Agile Scrum Lean Contingency (20-40%) Continuos timelines with milestones Continuous honest and accurate communication

11 Maintaining Control - Risks Something will go wrong Be prepared for these risks and know how to handle them Have backup resources ready to step in

12 Team Management Inspire Resolve conflicts quickly Collaborate

13 PM Tools

14 Microsoft Project ID Task Name Start Finish Duration Work edecesso % Complete 1 SLH Partners Tue 06/05/08 Wed 18/06/ days days 75% May 2008 June Kickoff Meeting Tue 06/05/08 Tue 06/05/08 1 hr 0.57 days 100% Technical Developer,IA/PM,Interface Developer,Client 3 4 Planning Tue 06/05/08 Fri 09/05/08 3 days 3.5 days 100% Production Fri 09/05/08 Wed 11/06/ days 16.5 days 85% 12 UID Mon 12/05/08 Wed 14/05/08 3 days 3 days 8 100% Technical Developer 13 Client Review of Templates Thu 15/05/08 Fri 16/05/08 2 days 2 days % Client 14 Techincal Development Fri 09/05/08 Tue 03/06/ days 5.5 days 9 100% Techincal Developer[33%] 15 Techincal Development Tue 03/06/08 Wed 11/06/08 6 days 6 days 14 30% Techincal Developer 16 Dependency: Client to deliver hotel offer copy Wed 11/06/08 Wed 11/06/08 0 days 0 days 9 0% 11/06 17 Milestone: Development Complete Wed 11/06/08 Wed 11/06/08 0 days 0 days 15 0% 11/ Testing & Delivery Wed 11/06/08 Wed 18/06/ days 5 days 0% 20 Develop Test Script Wed 11/06/08 Thu 12/06/ days 0.25 days 6,15 0% PM 21 Testing & Review (internal) Wed 11/06/08 Thu 12/06/ days 0.25 days 17 0% PM 22 Amends (TD & UID) Thu 12/06/08 Fri 13/06/08 1 day 1 day 21 0% Technical Developer 23 Deliver completed files Fri 13/06/08 Fri 13/06/ days 0.25 days 22 0% PM 24 Milestone: Internal Testing Complete Fri 13/06/08 Fri 13/06/08 0 days 0 days 23 0% 13/ Review & Testing (client) Fri 13/06/08 Mon 16/06/08 1 day 1 day 24 0% Client 27 Amends (TD & UID) Mon 16/06/08 Tue 17/06/08 1 day 1 day 26 0% Technical Developer 28 Milestone: Deliver completed amends Tue 17/06/08 Tue 17/06/08 0 days 0 days 27 0% 17/ Client Sign-off Tue 17/06/08 Tue 17/06/ days 0.25 days 28 0% Client 31 Final Deployment Tue 17/06/08 Wed 18/06/ days 0.5 days 30 0% Technical Develop 32 Instruction Manual Development and Delivery Wed 18/06/08 Wed 18/06/ days 0.5 days 31 0% PM 33 Milestone: Production Complete Wed 18/06/08 Wed 18/06/08 0 days 0 days 31 0% 18/06 Project: SLH Partners Date: Thu 05/06/08 Task Split Progress Milestone Summary Project Summary External Tasks External Milestone Deadline Page 1

15 SHL Partner Microsites Resource Vetted estimated days Vetted estimated hours Fortune Cookie Project Report 3983 Hours booked to project Forecast hours to complete Total hrs Project Cost Standard Cost Project Rate Ryan Off Standard Rate Project Manager Experience Architect Technical Architect Usability Specialist Art Director Designer Motion Graphics Designer Accessibility Specialist User Interface Developer Technical Developer IT & Applications Specialist Administrator Language Specialist Ryan Off - PM Jet Basrawi - TD [Contractor C Name] - [Role] [Contractor D Name] - [Role] [Contractor E Name] - [Role] [Contractor F Name] - [Role] [Contractor G Name] - [Role] [Contractor H Name] - [Role] Totals Expenses Throughput Vetted expenses charge 0.00 Start 6-May-08 Vetted expenses costs 0.00 Target end Forecast end 16-Jun Jun-08 Total Expenses Charge 0.00 Target duration 29 Total Expenses Admin 0.00 Forecast duration 29 Total Expenses Cost 0.00 Time slip 0% Revenue and Profit Invoices Report Target Revenue 15,295 Date Ref. Value Paid Due Template: Target Costs 8, May , Jun-08 D24=R8 Target Profit 6,865 Rates: Target Profit 44.9% 04/04/08 Costs: Current Cost 4,093 04/04/08 Current Revenue 8,203 Current Profit 4,109 Current Profit 50.1% Estimated Cost to complete 4,168 Forecast Revenue at completion 15,280 Total 15, Forecast Cost at completion 8,261

16 Favorite PM Tools Basecamp (tasks, dates) Dropbox (sharing files) Harvest (time tracking and billing) Google Docs Spreadsheets MS Excel Microsoft Project Links are online at:

19 We aggregate adventure providers from around the world and provide them a platform to sell their activities on kumutu.com and partner websites. We are looking for a mentor with strong connections in the travel industry.

21 Hotels Airlines Car Rental Companies Activity Operators?

22 Overview Market Finance

23 Revenue Consumer Bookings from Kumutu.com Commission rate 10% Partners split of revenue Monthly Plans for Adventure Providers Starter - free Pro - $10 per month Plus+ - $29 per month Up-sell products at point-of-sale

24 Financial Summary ($ 000) Year 1 Year 2 Year 3 Year 4 Year 5 Revenue ,945 10,104 23,018 Expenses 549 1,257 2,833 5,021 11,853 Gross Profit ,112 5,083 11,165 ($ millions) $24 $18 Potential Exit Company sale in year 5 Estimated IRR 80+% $12 $6 $0 Year 1 Year 2 Year 3 Year 4 Year 5 Partners Kumutu.com

25 kumutu.com

27 Run Kumutu like an agency project Our stakeholders are our investors Have everyone track their time Keeping our team excited and focused Where are we? We ran out of money Project is on simmer, still growing slowly Working full time. Extra time & money to Kumutu Changing business model and relaunching on Kickstarter soon

28 The Key to PM Meeting client/stakeholder expectations Realistic Planning Maintaining control of your project at all time Team management

29 Thank you Ryan Off PM Tools

Venture Feasibility and Business Plan Checklist

Venture Feasibility and Business Plan Checklist The following extended checklist includes the type of questions a founder should be able to answer when evaluating the feasibility of her or his venture.