Digital Members Club. Customer Experience Proposal.

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Alexia Snow
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1 Digital Members Club Customer Experience Proposal

2 Presentation Deployment Creat digital members club Strategy How it works & Benefits Statistics, measurement & evaluation Marketing 1to1- Technology

3 Digital Members club - objectives Empowerment customer engagement Consumer Interaction with Brand Developing and enhancing compliance Developing an active database with a more economical and efficient way of managing Reinforce Marketing Reactivation & Sales

4 Strategy We create a member club through the proprietary CRM online platform MCI genius We offer members online, real-time update & personalized communication We offer incentives to increase interest and participation Discounts & exclusive benefits from affiliated businesses & exclusive benefits for members We create campaigns & member satisfaction surveys for continuous two-way communication with the consumer We provide measurable results, active dbase and centralized management

5 How does it work The user enters the online digital members club When registering, he registers the personal information requested In real time, the central database is updated Through the optimized CRM mechanism according to its purchasing behavior, the user also has access to the corresponding reward level The user can now take advantage of the privileges of the members club

6 How does it work Easy to use interface with coupon download or use of member card Look & feel that follows the brand's site so that the UX is not affected The user logs in from any device, enjoys the privileges, updates on the latest news & creates a two-way brand & consumer relationship Through the Mci Genius platform and the webservice, we can use any unique item / user given to us if there is a pre-existing club user exclusion if it is no longer an active client

7 Reward System-Business in a Box program Marketing 1to1 has created an integrated and targeted program of privileges, from collaborating businesses based on the target audience The program includes fixed-term offers or permanent discounts Benefits are refreshed or enriched with new, based on seasonality and customer interests The companies that provide the benefits have a network, e-shop, local market and cover a wide range of products and services

8 Reward System-Business in a Box program In order to receive benefits, members can make use of online but off-line mechanisms: Coupon download Mobile coupon / e-coupon Coupon print Use members card

9 Business in a Box Added value Creates active reward programs & enriches existing ones Increases customer satisfaction by offering continuous reactivation Coupons have a unique code or barcode They have a specific expiration date and this makes the mobility of the members absolutely measurable Realistic reward systems

10 Opportunities for reward The member wins through : Point system we create based on purchasing behavior & R.F.M correlations More points greater reward Discounts & benefits from both the club and the affiliated companies - Business in a Box program

11 Point System (Level - Ranking analysis) Create a point system based on the financial behavior of the members (frequency, last market, total value) In this way we monitor & monitor the change by category level by achieving marketing reactivation

12 Why work with us Innovation in Simplicity - An easy, intelligent, cloud platform that bridges the gap between your business information, maximizing business efficiency & productivity - high R.O.I Centralized Management System: Incorporating all business data & functions into a unified system without interfering with an existing system - unlimited licenses without requiring software installations Easy access to the system wherever you are - responsive technology - accessibility to specific levels of the system by external partners - no training required

13 Why work with us Extremely flexible system with the ability to develop tailor made applications to meet even the most dynamic requirements Save time because we provide statistics in the form & in the way you want: Power Point Presentations, Primary Data etc. We have experience - since 2003 we meet the needs of businesses looking for a CRM solution, we have been trusted in the past two years: Mercedes-Benz Hellas, Interamerican, Anytime, Carglass, Allianz & Allianz Direct With the innovative applications of the platform - in 2006 we successfully created the first digital member club on behalf of FAGE - Junior Club

14 Statistics - Reporting

15 Statistics - Reporting Financial data through R.F.M correlations Buying behavior Analysis of personal & demographical profile Level of consumer satisfaction through campaigns & member satisfaction surveys that we can create in the club environment

16 Example: Report Report purchasing behavior in combination with demographics

17 Example: Report consumer satisfaction - correlation with gender and age group

18 Example of R.F.M correlations & geographic distribution

19 Statistics - Reporting Full client-centric statistics reports - unique visitors, average visit duration, unique visitor count etc. Member Rewards Reporting - downloads per benefit, downloads per member, download by date and per member etc Creating & managing an active database based on mobility & special features of members, demographics, personal data, rewards, history, etc.

20 Example: reporting reward members combined Google analytics

21 Example: client-centric statistics reports

22 Example: History report based on member mobility

23 Statistics - categorizing members New Members & Find Inactive Members (with 0 downloads / points) Membership mobility according to point system A full list of members including: contact details, Total downloads per benefit + ranking (Daily, weekly or monthly) Total downloads of each member + ranking members (Daily, weekly or monthly)

27 Providing statistics & strategy according to the needs of each customer & based on dbase results and analyzes

28 Marketing 1to1 14 Years Digital Thinking

OUR SERVICES Marketing communication strategy -Customer Relationship Management digital members club

genius, creating and managing relationships with consumers.

Business to business marketing Mobile & online app development, CRM app with management of multiple

geo fencing technology, public communication choosing target within virtual borders Development &

29 OUR SERVICES Marketing communication strategy -Customer Relationship Management digital members club app development dbase management sms - campaigns Through the integrated CRM online platform Mci genius, creating and managing relationships with consumers. Responsive technology with real time mechanism. Business to business marketing Mobile & online app development, CRM app with management of multiple social media accounts. Automate direct sales forms.geo fencing technology, public communication choosing target within virtual borders Development & management of active dbase., data warehousing, data analytics, data mining, data modeling management of customer experience Sms campaigns to consumers dbase, Targeted campaigns per point of sale. Measurement & monitoring by using specialized digital tools

30 Latest Projects

31 Business Circle Mercedes-Benz Hellas Through the CRM digital platform Mci Genius, development of innovative members club Business Circle.The club addressed to the premium customers of Mercedes Benz Hellas, via multiple level of reward system. The user, as soon as register the chassis number of his vehicle, in real time the identification of car model is made. Via the optimized CRM mechanism the member have access to the corresponding reward level depending to the model of the vehicle registers. The reward program includes: Discounts & benefits from premium companies, all cooperation have agreed by Marketing 1to1,b2b dept. Exclusive benefits from Mercedes-Benz Hellas Premium gifts via digital campaigns conducted to special club s section with instant win mechanism.

Allianz & Allianz Direct Members Club Development of two Innovative digital members club through Mci Genius digital platform, exclusive for Allianz & Allianz Direct customers.

32 Allianz & Allianz Direct Members Club Development of two Innovative digital members club through Mci Genius digital platform, exclusive for Allianz & Allianz Direct customers. Members have the opportunity to download or/and send via automatically the offers e-coupon. Allianz s & Allianz s Direct members club created in a joint platform, but through optimized CRM mechanism, in real time we are aware of each member s RFM and if the client is Allianz s or Allianz s Direct.

33 Carglass b2b digital members club Development of B2B digital members club for the cooperating with Carglass insurance agencies. Creations of point system and RFM mechanisms in order to mobilize and activate agents for recording new incidents through reward systems.

34 Security Marketing 1to1 meets the Hellenic Data Protection standards regarding all the related provisions, excluding individuals who do not wish to communicate with third party providers (Law 2472/97 article 13). The company also ensures the confidentiality of any managed data on behalf of each client by informing the Data Protection Authority (protocol number 140/2004)

H E L P F O R SALES TEAMS

H E L P F O R SALES TEAMS HELP FOR SALES TEAMS LEAD RELATIONSHIP ANALYZE MARKET OPPORTUNITIES GENERATE, CULTIVATE, AND TRACK LEADS LEAD RELATIONSHIP Our Lead Relationship Manager helps sales teams track, rank-order, and follow-up