How Custom Apps Drive Business Impact

Transcription

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2 How Custom Apps Drive Business Impact

3 Agenda Terrry Layo, Director Enterprise Accounts, Northeast Region, Domo Steve Gustafson, COO at Search Discovery Mike Vinegra, Director of Disruptive Technologies, Novartis James Koenig, Sr Manager Business Intelligence at Search Discovery

4 Lots of disparate data Limited use by organization Needed a tool that all users could u

5 Challenge: Getting users engaged

6 No common system for users to view and discuss data Weekly meeting managed through powerpoint, excel and various other tools Difficult to make actionable decisions in meeting and keep track of progress

7 Agenda

8 Agenda Solution: Domo Projects and Tasks

9 Agenda All data in single tool Streamlined all communications Drove user engagement with Domo

10 Agenda Integrated initial social data into Domo

11 Agenda Social Media Competitive Landscape Custom app

12 Agenda Challenge: Answering questions from the field

13 Agenda Thousands of new questions from customers / field Multiple channels hard to manage and contain Answer same questions over and over again No scalable long term solution

14 Agenda Solution: Custom Domo Application

15 Agenda Interactive list of FAQs Fully searchable by any keyword What do I need to do to start selling? Which countries and currencies are usable? What is return policy? How long does shipping take? What are shipping costs? How do I check on order status? Available to field on mobile Allows users to ask new questions What are shipping options? Can tablets be crushed?

16 Agenda Why use Domo? Built in authentication Developed application in <3 wks Integrated data streams Real time metrics / insight

17 Agenda This was the fastest user acceptance testing of a new application we have ever done Clinical Research Scientist, Novartis

18 Agenda Insight / response to doctor s questions Real time performance tracking Scalable platform for future product launches

19 Agenda Challenge: Integrate sales activity with results

20 Have ipad application for sales presentations Use Salesforce for deal flow / commercial activity Limited connectivity / integration between the systems to see how our activity links to results

21 Agenda Solution: Domo helps close the loop

22 Agenda Integration of both applications into Domo Real time insight into both sets of metrics Links sales engagement data and Salesforce results

23 What We Learned

24 Leveraging Domo across organization / various use cases Engaging users and getting them using the platform was a critical first step Custom application capabilities extended our thoughts / approach Driving business impact across the field sales organization / closing the loop

25 Future Initiatives Broaden user engagement across enterprise Other custom applications for future product launches Executive dashboards Product Launch Dashboards

26 Considering Custom Applications

27 Factors to consider for a custom application Data being loaded into Domo requires manual categorization Users need visual catalogs of products and parts Need to quickly navigate key metrics over multiple date ranges in singular view Require predictive models built into data logic

28 Advantages of a Custom Domo App vs. Web App Built- in Authentication Centralized Data Storage Shorter Development Time Integrated Performance Reporting

29 Should I use a custom Domo app? Step 1: Identify Your Audience Step 2: Choose a Business Question Step 3: Identify Key Metrics Step 4: Determine Feasibility

30 Amazon Vendor Central View trended metrics across Sales, Inventory, Operations, and Lost Buy Box Drill down to the product sub- category level and to specific product performance Combine AVC reports to create high- value calculated metrics (ie Sales Lost due to Lost Buy Box) Toggle between Dollars and Units across all key metrics.

31 Store Health Dashboard custom app Manage key metrics across stores, regions, departments and metrics in the palm of your hand. Home Depot Store Health Dashboard

32 Analytics Anywhere

33 Thank You!

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