Reverse the Trend in 2017

Transcription

1 Reverse the Trend in 2017 Growth Delivered Umberto Ripamonti Managing Director IRI Greece March, 2017

2 Welcome to IRI mins 1. Welcome IRI vision IRI Services IRI 5 Pillars New Market Measurement Solutions mins 2. Year end 2016 & 2017 Forecast hr 3. Assortment Optimization & Price, Promotions & Media Umberto Ripamonti Takis Boretos Constantinos Kotopoulos mins 4. Break mins 5. Break Out Sessions New Market Measurement Solutions Assortment Optimization Price and Promotion Copyright 2017 Information Resources, Inc. (IRI). Confidential and Proprietary. 2

3 Welcome to IRI mins 1. Welcome IRI vision IRI Services IRI 5 Pillars New Market Measurement Solutions mins 2. Year end 2016 & 2017 Forecast hr 3. Assortment Optimization & Price, Promotions & Media Umberto Ripamonti Takis Boretos Constantinos Kotopoulos mins 4. Break mins 5. Break Out Sessions New Market Measurement Solutions Assortment Optimization Price and Promotion Copyright 2017 Information Resources, Inc. (IRI). Confidential and Proprietary. 3

4 Our vision The evolution of IRI Strategic Practice 4

5 The Evolution of IRI Strategic Practice IT S ABOUT AIMING TO BECOME PRESCRIPTIVE NOT JUST PREDICTIVE Provide a more holistic and realistic view of the decisions and market. BUILD FOR FLEXIBILITY Offering flexible and customizable capabilities. BRING TOGETHER MULTIPLE DATA SOURCES From multiple business areas can provide a more holistic and realistic view of the market. INCREASE AUTOMATION That provides quick and ready-todecide-upon insights that allow for better decision making. Copyright 2017 Information Resources, Inc. (IRI). Confidential and Proprietary. 5 Source:

6 IRI s services Description 6

7 Today, our solutions portfolio comprises over 50 distinctive products and services Growth Delivered Solution Set ACE Market Performance & Strategy Analytics & In- Market Execution Media Consumer & Shopper Intelligence Technology Market Measurement Audit Strategy Innovation Price & Promotion Trade Assortment Gateways Supply Chain Planning Media Targeting Media Activation Measurement Optimization Insights Segmentation Innovation Shopper Targeting Shopper Activation Big Data Cloud App Store On-Premise Mobile Joint Business Planning Over 50 distinctive products and services leveraging our consumer data assets, integrated data platform, and powered by our Liquid Data TM ecosystem Copyright 2017 Information Resources, Inc. (IRI). Confidential and Proprietary. 7

8 New Market Measurement Solutions 8

9 New Market Measurement Solutions How can I quickly capture the sell outs in the small channel and follow the optimum decisions? How can I deep dive into my category to proceed with targeted promotional in store activities? How can I identify the KPI s that drive the performance, find opportunity gaps and follow the path to growth? How can I uncover challenges and opportunities for growth by optimizing my category plans? How can I translate shopper habits to customer trends? through Impulse Scanning! 250 scanning stores, covering Mainland and Crete, ideal for FMCG and Tobacco.through Top 200 Stores! 200 best selling stores where you can identify the best performances up to brand level and also capturing the dynamic of seasonal stores..through In-store Solutions! Track the price and promo activations within the stores and check the available shelf, in various channels through Space through New Planning! Shopper Research! Advanced Identify patterns in processing the shopper behavior capabilities and and find the data analysis significant drivers meeting all based, amongst requirements of the others, on groupdiscussions, on-line existing market interviews and multichannel monitoring. Copyright 2017 Information Resources, Inc. (IRI). Confidential and Proprietary. 9

10 Agenda mins 1. Welcome IRI vision IRI Services IRI 5 Pillars New Market Measurement Solutions Umberto Ripamonti mins 2. Year end 2016 & 2017 Forecast Takis Boretos hr 3. Assortment Optimization & Price, Promotions & Media Constantinos Kotopoulos mins 4. Break mins 5. Break Out Sessions New Market Measurement Solutions Assortment Optimization Price and Promotion Copyright 2017 Information Resources, Inc. (IRI). Confidential and Proprietary. 10

11 Agenda mins 1. Welcome IRI vision IRI Services IRI 5 Pillars New Market Measurement Solutions Umberto Ripamonti mins 2. Year end 2016 & 2017 Forecast Takis Boretos hr 3. Assortment Optimization & Price, Promotions and Media Constantinos Kotopoulos mins 4. Break mins 5. Break Out Sessions New Market Measurement Solutions Assortment Optimization Price and Promotion Copyright 2017 Information Resources, Inc. (IRI). Confidential and Proprietary. 11

12 Thank you! Copyright 2017 Information Resources, Inc. (IRI). Confidential and Proprietary. 12