Participative Innovation for Collaborative Society

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Amelia Grant
6 years ago
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1 Participative Innovation for Collaborative Society Open Service Innovation; Bror Salmelin Advisor to the Director

2 Innovation? Make things happen! User-centric innovation Open innovation Systemic innovation Require Environments with courage Funding with courage Processes with courage (curiosity, exploration) Is Europe a good place to merge these? Values, ways of doing business, links cross-border? Technology infrastructure? Leadership? 2

3 The Rise of the User User as Research-Object Observation and Surveying Prototype Development Testing (Usability, Feasibility, Market Testing Piloting Industry R&D Led User as Innovator Interactive User Feed-back Incremental User Innovation Ideas User Idea Generation User Community innovation Services by Definition Cocreation User/User Community Led Consumers Contributors Innovators Source: IPTS; Jean Claude Burgelman,

4 Innovating together! Open Citizens and users Innovation Expertise Application Environments Technology and Infrastructure Organisation and methods Creative Commons; tools, IPR, practise, experience 10

5 Innovation moving out of the Lab Centralized inward looking innovation Closed Innovation Externally focused, collaborative innovation Open Innovation Ecosystem centric, crossorganizational innovation Innovation Networks Sources: Chesbrough 2003, Forrester 2004, von Hippel

6 European Innovation System? People, users FROM END PRODUCT CAN NOT BEEN SEEN THE COOKING PROCESS IN DETAILS: BUT IT REQUIRES RIGHT INGREDIENTS, ENERGY AND COOKING LOCAL FLAVORING Ideas Enterprises Openness in the process Leaders Local/Regional flavor The cooking pot (Living Labs) THE FIRE: Public Private Civic partnership Creative commons Precommercial Public Procurement 12

7 EU 2020 Europe 2020 puts forward three mutually reinforcing priorities: Smart growth: developing an economy based on knowledge and innovation. Sustainable growth: promoting a more resource efficient, greener and more competitive economy. Inclusive growth: fostering a high-employment economy delivering social and territorial cohesion. 13

8 User-Centric User-Driven Open Innovation Internet of Things Web 2.0 Internet of Services Business Model Transformation Open Innovation User Driven Innovation WIKIS Blogs ebay Linkedin YouTube Google Mapping services Internet of services Facebook Amazon Skype Google searches Rss Mashups Flickr Instant Messaging Tagging 14

9 DevPay Flexible Payments Service Software as a Service (SaaS) Fulfillment Web Service Alexa web TRaffic Alexa Top sites SimpleDB Platform as a Service (PaaS) Relational Database Service CloudWatch Simple Queue Service Simple Notification Service Elastic Load Balancing CloudFront Elastic Compute Cloud Infrastructure as a Service (IaaS) Import/Export Elastic Map Reduce Simple Storage Service Auto Scaling Elastic Block Store Virtual Private Cloud 15

10 3. FINDING A JOB 5. BUYING A HOME 1. BIRTH 2. EDUCATION 4. BUYING A CAR 6. GETTING MARRIED 7. STARTING A BUSINESS Life events 8. GETTING DIVORCE 14. DEATH 13. RETIREMENT 10. MOVING 9. GOING TO THE HOSPITAL 12. TRAVELLING ABROAD 11. LOST MY WALLET

11 Data size Virtual world Pieces of Data Context Information/ Digital shadow/ eid eid Real world age 17

12 Hospital Identity s View School Medical Records Identity Localization Likes and Dislikes Identity s View Time Name Address Birthday School grades Tax status Income Phone Number Identity s View Interests Context information anonymous Tax administration Book store 18

13 User process Insurance reimburses money Patient Goes to hospital Doctor treats patient Medical professional researches Services Shares his/her medical data calls for medical attention Receives telemonitoring services Makes a diagnostic Fills patient s medical record Asks for a specialist opinion Services Components Personalization Tagging Online Help Searches Multilingualism Alerts and scheduling Social Collaboration Tools Digital Trust Notifications Mobility Multichannel Electronic Identity Privacy Manager Context Information Spatial Information Personal data Electronic Invoicing Electronic Signatures Payment system 19

14 Services Components Document Store Information Exchange Address Manager Personalization Tagging Online Help Searches Multilingualism Alerts and scheduling Social Collaboration Tools Digital Trust Notifications Mobility Multichannel Electronic Identity Privacy Manager Context Information Spatial Information Personal data Electronic Invoicing Electronic Signatures Payment system 20

15 Action space for Living Labs along the technology adaption cycle User Involvement Enthusiasts Early Adopters (Visionaries) Early Majority (Pragmatics) Mainstream Users Action Space for Living Labs Living Labs: User-driven open innovation involving all relevant players of the value network Fundamental Research Public & Private research funding Applied Research Demonstration Piloting Business-Citizens-Government Partnerships Seed Money Chasm** Pre-Commercial Gap* Service & Product Development Venture Capital Market Industry Banks * MacDonald and Associates, 2004 ** Geoffrey A Moore: Crossing the Chasm, 1999

16 More Information FP7: DG Information Society and Media: Directorate H; ICT addressing Societal Challenges 22

Policy Letter. The Horizon 2020 framework and Open Innovation Ecosystems

Policy Letter. The Horizon 2020 framework and Open Innovation Ecosystems Policy Letter The Horizon 2020 framework and Open Innovation Ecosystems Bror Advisor, Innovation Systems, European Commission, DG Communications Networks, Contents and technology Bror.@ec.europa.eu Abstract.