Namics AG. SDL Tridion Introduction

Transcription

1 Namics AG SDL Tridion Introduction Eduard de Bruijn Valentin Broenner Zürich, August 10th, Presales Consultant - Partnermanager D/A/CH

2 Agenda 12:00 12:10 Introduction 12:10 12:30 Introduction SDL 12:30 12:45 Visitor Journey 12:45 13:15 Core Concepts: Building Blocks 13:15 14:00 Core Concepts: Blueprinting 14:00 15:30 Architecture Infrastructure Manager Delivery 15:30 16:00 Q & A 2

3 Turning Prospects Into Lifetime Customers Customer Engagement - Anywhere, Anytime, Any Device Valentin Brönner Partner Manager D/A/CH, SDL Zurich, August 10 th, 2011

4 About SDL Publically traded on London Stock Exchange Web Management ecommerce Structured Language Services SDL Group - 203,5 annual revenues (2010) 50 offices across 30 countries Over 2,000 employees (SDL Group) Nearly 600 customers in 5 continents (WCMS) 12+ years of WCM experience Highest Analyst rating for WCM Language Technologies SDL WCM HQ in Amsterdam, NL 24/7 Support Centers in Netherlands, Belgium, US and Japan 4

5 SDL Global Success 5 out of the top 5 Insurance Companies 5 out of the top 5 Retailers 9 out of the top 10 Electronics Companies 4 out of the top 5 Food & Drink Companies 8 out of the top 10 Banks 9 out of the top 10 Automotive Manufacturers 8 out of the top 10 Hi-Tech companies 9 out of the top 10 Pharmaceuticals 5

6 Global Information Management Creation Management Translation Management Multi-channel Publishing Customer Experience Optimization 6

7 Forrester Wave Report SDL's globalization and localization functionality remains a differentiator SDL leads thanks in part to its globalization and localization functionality Retail SDL offers a broad set of functionality for persuasive content initiatives 7

8 Gartner Magic Quadrant SDL has executed well on maintaining its innovative edge SDL Tridion Continues Its Leadership continued development of products such as SDL Tridion, coupled with the introduction of further modules that optimize online experience, has raised the quality, innovation and overall value expected in the market. 8

9 Significant Market Trends The Road Ahead A good customer experience correlates to consumers willingness to repurchase, reluctance to switch, and likelihood to recommend Top business driver : 41% of businesses surveyed Improve Customer Experience Forrester 60% of online customers expect vendor to know Their product likes and dislikes If they are new or returning customer What offers/products they like Forrester Mobile data traffic expected to increase by almost 4,000 percent by 2014, for a cumulative annual growth rate of more than 100 percent. Mobile Ramping Faster than Desktop Internet... more users will likely connect to the Internet via mobile devices than desktop PCs [ by 2014 ] Morgan Stanley Location-Based Services will be one of the most disruptive in the next few years. -- LBS user base will grow globally from 96 million in 2009 to more than 526 million 2012 Mobile Advertising is expected to grow from $530.2 million (2008) to $7.5 billion in Gartner 41 % of retailers surveyed: stating that personalization leads to higher levels of customer satisfaction, increased average order values and greater customer loyalty. Aberdeen Behavioral targeting is expected to grow by 468 percent for U.S. Ad expenditures by 2012 Sales & Marketing Magazine Best-in-Class organizations are increasing budget for more personalized cross-selling, up-selling and repeat purchase initiatives in 2010 Aberdeen Engage The Audience Everywhere Anytime Any Channel Relevancy Drives Conversion9

10 Online Success with SDL Consistency, Control & Flexibility Your Online Success Brand Identity, Customer Experience Supreme and Engagement Customer Experience and Engagement New Sale, Cross-Sell, Up-Sell + Anywhere, Anytime, Any-Channel Anywhere, Anytime, via Any-Channel Maximized Conversion Anywhere, Anytime, Any-Channel From Brand Control To Brand Leverage Global Engagement Local Relevance Compelling Cross-Channel Engagement Drive, Engage & Convince Target Audience Brand Consistency Multi-Brand Management One-Click Rebranding Brand Relevancy & Localization Multi-Site Management End-To-End Localization Central Control, Local Flexibility Accelerated Global Rollouts Multi-Channel Management Cross-Channel Optimization Globally Synchronized Reuse Channel Syndication Maximize Engagement & Conversion Targeting Automation Open Data Points Industrial Strength Predictive Targeting Extreme Brand Management Global Web Management Integrated Multi-Channel Targeting, Profiling & Personalization Enterprise Readiness & Operational Efficiency 10

11 Customer Detail Slides 11

12 HP Unleashing SDL Tridion Excellence Maximizing global reach through scalable initiatives that deliver outstanding organizational efficiencies while harmonizing content consistency, engagement and processes 1,430 Sites 65 mobile 40 languages 58 countries 73 locales Within less than 1 year! Stats 140 billion hits per year Delivery 80% dynamic / 20% static 4 million content assets 100,000 products 2,000 new products per month 12

13 Mandarin Oriental Empowers Mobile Engagement with SDL We saw an opportunity to cost-effectively deliver an effortless mobile browsing experience, while at the same time ensuring the level of elegance and specialized service that Mandarin Oriental Hotel Group s guests have come to expect, Surpassed Expectations: Return On Investment: 6 weeks Extended Reach into customer segments Provides guests a convenient, easy-to-use method to interact and extend their experience 13

14 IONOS Cross Channel Excellence with SDL We know when a traveler should arrive, where they will go and when they are going to leave. This provides marketers with the opportunity to precisely target individual travelers while delivering a range of valuable information,... True Cross Channel Engagement Website Mobile App POI Targeted Offers Location-Based Service Relevant Information Created by 14

15 Sodexo Consistency & time-to-market Summary Global provider: food facilities management services Broad array of clients 80 countries locations Objectives Retain brand consistency Range of service offerings Many languages Consistency with local content Global rollout Results Brand consistency Local variances to reflect local markets Significant cost savings for new sites Validation of all content The success of transforming our sites is now very obvious. In fact, we view SDL Tridion not only as a content management solution but a brand consistency control system too. 15

16 Otto Group Conversion Path Optimization SmartTarget automatically created our 400+ navigation filters and manages the associated rules. They delivered beyond expectation. INCREASED: Conversion OPTIMIZED : Adword Campaigns Affiliate Feeds program Leading Global Direct Retailer 16

17 KLM Royal Dutch Airlines Drives Customer Engagement with SDL Central Brand Control But Local Flexibility Speed To Market Low Cost Per Channel Significant Cost Reductions Maximizing Campaigns We only need to develop our campaigns and promotions once We roll-out marketing campaigns and sales promotions to more than sixty countries in the local language in just a few days 17

18 SDL WCM Solutions Division Customers 18

19 Agenda 12:00 12:10 Introduction 12:10 12:30 Introduction SDL 12:30 12:45 Visitor Journey 12:45 13:15 Core Concepts: Building Blocks 13:15 14:00 Core Concepts: Blueprinting 14:00 15:30 Architecture Infrastructure Manager Delivery 15:30 16:00 Q & A 19

20 The Visitor Journey Copyright SDL plc. All rights reserved. SDL Confidential

21 Demonstration 21

22 Core Concepts Building Blocks

23 Building Blocks Authors and translators Marketers Profile Online publication Building blocks Editor Profile Layout Applications Assemble Layout Applications Designers Developers 23

24 Building blocks bring it all together Mobile Template Newsletter Authors only need to concentrate on creating RSS great web content PDF 24

25 Demonstration 25

26 Core Concepts Blueprinting

27 Let take a look at an existing website 27

28 The pages consist of different elements 28

29 We separate them out as building blocks EN Design Applications Website EN 29

30 Enhancing reuse EN Design Applications FR Website EN Website FR 30

31 Repeating this for each. EN Design Applications FR FR FR Website EN FR Website FR 31

32 Make people responsible for what they are good at EN Design Applications Corporate marketing Designer IT FR FR FR Translator Website Website EN FR FR Local marketing 32

33 BluePrinting and translations Source language Target languages Translation job Spanish French Translation process 33

34 Demonstration 34

35 SDL Tridion Architecture Infrastructure

36 Reliable & Scalable Infrastructure Management Environment Distribution Delivery Environment Decoupled Environments Independently scalable Maximum availability Minimum overhead (1:n relationship) IPv6 support 36

37 Secure Environments Management Environment Distribution Delivery Environment Secure Delivery Open ID LDAP Active Directory, Security Matters Secure user interfaces AD, LDAP & Single Sign On support Secure Transfer Secure Delivery 37

38 Infrastructure Setup Staging Server Presentation Server Distribution Manager Manager DB Broker Repository 38

39 Business Connector Scaling out Manager Data Integration Load Balancer Manager Publishing Jobs Publisher Distribution Fitting your needs Manager DB Meet content creation load High performance publishing Failover on all components 39

40 Scaling out Delivery Load Balancer Visitors Web Server Distribution SmartTarget Server Application Server Streaming Server CDN Fitting your needs Storage High load scenarios Highly dynamic environments Highly personalized websites High availability 40

41 High Availability Distribution Storage Application Servers Web Servers Visitors Global Load Balancer Distribution Visitors Storage Application Servers Web Servers Fitting your needs Multi data center deployment Global distribution Fault tolerant 41

42 SDL Tridion Architecture Manager

43 Management Architecture Authentication Layer User Interface Developer Tools Event System Business Connector 2.0 TOM.NET API Authentication User Developer Event Business Interface System Connector ToolsLayer2.0 Secured HTML5 WebDAV The Automation Integration ready Interfaces access Web Engine client User- Cross-browser, MS Comprehensive WCF Visual.NET and role Studio web based cross-platform service.net leverage access Event System LDAP Best Adobe Subscription Full exposure practice and Dreamweaver AD based usability of support system integration standards functionality SSO Extensible Custom Synchronous Transfer support page & message or extension Asynchronous security point Data Access Layer Database Future Proof Architecture.NET 4.0 platform Security covered Extensibility & Integrations 43

44 Event System Business Connector Mgt Explorer SDL Tridion in Your Ecosystem Manager Harmonization CRM System Support System Template Engine Presentation Analytics System Data Integration Publishing Any 3 rd party Transactional Systems Yield Management PIM Automation Workflow Engine Process Your Ecosystem 44

45 Demonstration: Templating 45

46 SDL Tridion Architecture Delivery

47 Cache Channel Manage Publishing Process Templates Publisher Transport Service Deployer Broker API Broker Storage Pages JSP, XHTML, ASP.NET View SmartTarget API/ Controls Linking API / Controls Closed Apps Games Analytics Chat Shopping Basket Social Media Streaming Search Broker API / Controls Custom Code Feeds Payment Services Tools Print Versions Community Ambient Data Framework Customer-specific & 3 rd party applications Web Application 47

48 Manager Delivery Architecture Delivery APIs secures Delivery Web Service Taxonomy API Broker Query API Dynamic API enables Linking API Ambient Data API Intelligent Navigation, Dynamic Website Navigation Querying and retrieving metadata Dynamic Component Presentations Dynamic Assembly Dynamic Linking Capturing Request & Session Data Distribution Storage Layer Caching Delivery APIs Presentation Server Open Delivery Framework data store Technology agnostic Open interfaces Ambient data store 48

49 extension Framework Enhanced Storage Model The Storage Gateway Java Persistence 1.0 Route storage by content type Route storage by publication 3 rd party storage extension: Delivery Networks Streaming Servers Services The Gateway OData & OAuth 2.0 support JSON and XML Output Asset Discovery, TCDL support 3rd party content providers: Mobile Apps, Affiliates, Rich Internet Applications Ambient Data Framework The Visitor Intelligence Gateway Session Management SmartTarget enabled Claims Engine 3rd party cartridges: Geo location, CRM Data, Transactional Systems JSR 220 RESTful Web Services Integrate your online ecosystem 49

50 The Classic JSP Web Application Broker Storage SmartTarget API/ Controls Tag Libraries Page Pages JSP Navigation Linking API / Controls Dynamic functionality JSP file Broker API / Controls Ambient Data Framework JSP Tags Dynamic functionality Web Application Response Request 50

51 The CWA Web Application Application Broker Storage Pages SmartTarget API/ Controls Linking API / Controls Reference Reference to to Page Definition an application a view XML File Reference to content items Broker API / Controls View (JSP/ HTML) Component Presentations Ambient Data Framework XSLT Filter Entrance Servlet Web Application Response Request 51

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