Open Interfaces for Telecommunications Networks - how to Integrate Facebook with IMS

Transcription

1 ForumOxford: Future Technologies Conference 2008 Oxford, April 18th 2008 Open Interfaces for Telecommunications Networks - how to Integrate Facebook with IMS Niklas Blum, Prof. Dr. Thomas Magedanz Fraunhofer FOKUS {niklas.blum, thomas.magedanz}@fokus.fraunhofer.de 1

2 Overview The notion of IMS enablers and their role for future combinational services SOA in Telcos and Internet: Web 2.0 and Mash-up APIs Case study: Facebook extensions with IMS enablers Summary 2

3 UMTS CDMA WLAN WiMax POTS/ ISDN Wireline N. Blum Fraunhofer FOKUS Seamless Services The Net doesn t Matter Network diversity and network innovation pace has lead to network abstraction based on IP as common denominator Connectivity Services versus Multimedia Services Users are interested in services thus end systems and Service Platforms matter xdsl GSM EDGE IP based NGN mobility-enabled other Common Applications and Services Network Diversity is not a problem anymore due to All-IP evolution 3

4 The Internet has changed the Telco World Network technology impacts Circuit switched evolution towards all-ip networks Service technology impacts SIP-centered service platforms (IMS), Web 2.0 / SOA Business Modeling impacts open services market, Subscription vs. Advertisement payments Communication services in the future will be strongly integrated with information services traditional boundaries will blur Strong shift from person to person communications towards group communications Communities Combinational services centered around presence information and contexts of live I-centric Communications / human-centric communications The result is a Convergence of formerly different domains into one 4

5 Where does the money come from in the future? Declining revenues for plain voice services Declining revenues for plain Internet access Hope is in service bundling (FMC, 3P) value added multimedia services (IMS) content provision (IPTV) partnerships (3rd party interfaces, Web 2.0, Google & Co) In addition network operators have to save in CAPEX and OPEX infrastructure evolution towards uniform Next Generation Networks (NGNs) and service delivery platforms (SDPs) 5

6 The Emerging Split of Operator Roles So far Operators offered network specific services, but in the future they need to focus their business activities as - NetCos = Bitpipe Providers - ServiceCos = Platform Providers / Enablers / Brokers - Sales Cos = Customized Application Providers with direct Market Access Fixed ISP TV Mobile SalesCos. SalesCos. SalesCos. SalesCos. SalesCos. SalesCos. SalesCos. SalesCos. SalesCos. CRM/POS- Management Devices Customer Care/Billing Convergence on marketing level (Bundling, Cross-selling) Convergence on device level Convergence on tariff level ServCo. ServCo. Content Value-added Services Convergence on service level NetCos. NetCos. NetCos. NetCos. Basic Applications Access Networks Transport Networks Convergence on network level DSL WLAN WiMAX Cellular 6

7 Overview The notion of IMS enablers and their role for future combinational services SOA in Telcos and Internet: Web 2.0 and Mash-up APIs Case study: Facebook extensions with IMS enablers Summary 7

8 A Service Delivery Platform enables Seamless Services Supervision Operation & Maintenance Provisioning Billing CRM SDP VASP Enablers MRF LBS (incl. Content Content Delivery) Delivery OTA MRF Presence MMSC SMSC USSD Gw IVR MediaGW Public network Mobile Access GSM GPRS EDGE UMTS IMS Service Creation Service Execution Environment Abstraction Layer Abstraction Layer App1 App2 App1 App3 App1 Service Execution Environment WiFi Connectivity IP-Backbone Layer Fix Access Mobile Access CDM Cabl A PSTN e WiFi Access Network Layer Satellit e xds L DB HLR HSS Layer Control Layer (MSC-Server, CSCF, AAA,..) SOA Exposure OSA Parlay /X Exposure IMS OMA Layer fits here www Private network DECT Portals Skype Gaming Internet 3 rd Party ASP Fix Access LAN icq Google blogs PBX 8

9 T. Magedanz (TU Berlin / Fraunhofer FOKUS) Import and Export of Services Enablers Web 2.0 World Players and Services (Google Maps, YouTube, RSS Feeds, etc.) Re-use what is publicly available Create recognised user interfaces Import of Web APIs Export of Telco Enablers Resell available capabilities Enable value added services Service Brokering Telco 2.0 Enablers (Calls, Messaging, QoS, Charging, Identity Mgt., Security) Network Abstraction 9

10 T. Magedanz (TU Berlin / Fraunhofer FOKUS) Web-based Telco Enabler Exposure Examples British Telecom s 21c Web SDK based on extended Parlay X Web Services based interfaces ( New possibility of defining user-specific call flows in XML for enabler orchestration Authentication, conference call, inbound SMS, messaging, voice call Orange Partner API based on Web Services (French market only) and XML-RPC ( Authentication, Personal Calendar, Personal Contacts, Personal Messages, Personal Photos, Personal Profile SMS, , Web-based widgets (bubbletop dev platform) 10

11 T. Magedanz (TU Berlin / Fraunhofer FOKUS) Web-based Telco Enabler Exposure Examples T-Online Open Developer Portal based on Web Services and XML-RPC ( official start in Q3/ Voice Call, send SMS Sipgate API based on XML-RPC ( German VoIP ISP Voice call, send SMS, send Fax Billing data, call lists 11

12 Overview The notion of IMS enablers and their role for future combinational services SOA in Telcos and Internet: Web 2.0 and Mash-up APIs Case study: Facebook extensions with IMS enablers Summary 12

13 T. Magedanz (TU Berlin / Fraunhofer FOKUS) The Home Base - Fraunhofer FOKUS FOKUS has been founded 1988 in Berlin, Germany 220 employees: scientists, students, technicians originating from 30 nations FOKUS is THE Telecoms R&D institute within the Fraunhofer Society Fraunhofer Society is the biggest German R&D organisation, total # of employees) 60 institutes in total, 15 institutes in ICT FOKUS works since 18 years on convergence of IT, telecoms, internet and home entertainment and performs applied research and development projects Performs strategic studies, solution concepts, system integration and prototyp developments Strong cooperation with universities & Establishment of spin offs (e.g. iptelorg.com) FOKUS fundung: 20% state, 80% industry R&D projects Key to success: Strategic Partnerships with big players (DTAG, NTT, Telkom SA, O2, etc) Main R&D Vision: I-centric communications and autonomic communications 13

14 Open NGN Fraunhofer FOKUS mhealth mgov mxxx. weitere weitere Other Apps Applications Web services National R&D Projects European R&D Projects OSA/Parlay Playground Parlay IMS AAA SIP 3Gb Service Platforms Other weitere Roaming & Middleware platforms VoIP SIP IpTel Lab UMTS GSM / WLAN DVB- FDD/ weitere Other GPRS a/b/x S/T TDD Netws 3Gb Network Technologies Engineering Tools,Conformance Testing, Measurments, and Management Open NGN Test & Development Center Testbeds are considered key for sustainable research Testbed focus is on IP and service platform layers Foundation for industrial and academic projects Applications development support Applications validation Service Platform prototyping Infrastructure component testing Network technologies integration 14

15 Web 2.0 Telco Integration IMS-based Facebook Integration of Telco real-time communication features into the Facebook community (~ 60 million users) Integration of Web 2.0 community features into telco-branded IMS client Telco / Web 2.0 application mashup Google Mail Google Calendar Goolge Maps Microsoft Virtual Earth User specific RSS feeds Blogging RSS cross-referencing IMS Facebook plugin Web 2.0 enabled IMS client IMS rich presence IMS location IMS conferencing IMS Instant Messaging IMS / SMS, MMS integration IMS / Web 2.0 Syndication Integration 15

16 FOKUS Community Facebook Application Legacy Messaging GEO blogs / Feeds Google Maps IMS Presence IMS Conferencing Legacy Call Control IMS Messaging IMS Location 16

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18 FOKUS Web 2.0 Telco Enabler Web 2.0 / Telco Enabler: MMS / SIP Instant Messaging SMS legacy messaging Conferencing Location Rich Presence Address book JSON RPC allows easy integration into AJAX-based applications. 18

19 Web 2.0 enabled Telco / IMS client 19

20 Overview The notion of IMS enablers and their role for future combinational services SOA in Telcos and Internet: Web 2.0 and Mash Up APIs Case study: Facebook extensions with IMS enablers Summary 20

21 Summary Network convergence will lead to an increased importance of services The NGN is the last chance for telcos to position themselves right within the emerging multimedia services world Telcos need to set up partnerships to stimulate reuse of telco enablers within an emerging web-based converged services world The FOKUS Open SOA telco playground addresses the challenges of IMS service creation, provision and management in face of emerging SOA and Web 2.0 services Web 2.0 killer applications, such as Facebook, can be easily extended by IMS enablers, if the enablers are exposed in the right way For more information look at 21

22 Any Questions? 22

23 About the author Niklas Blum is the Deputy Director of the Next Generation Network division at the Fraunhofer Institute FOKUS, which also provides the national NGN/IMS test and development centre in Germany. His expertise is based on service oriented architectures, web-based services and technologies, distributed communication systems, advanced middleware technologies, VoIP and the IP-Multimedia Subsystem. Furthermore he is a consultant of Direct Link Consult e.v., a FOKUS Consulting spin-off focusing on professional services, strategic studies and technology coaching. He is a frequent speaker at conferences giving speeches and full-day tutorials related to his research topics. He also publishes research papers in his fields of expertise. Niklas Blum holds a Master degree in Computer Sciences from the University of Applied Sciences at Leipzig in Germany. Niklas Blum Fraunhofer FOKUS Kaiserin-Augusta-Allee Berlin, Germany Phone Fax Niklas.Blum@fokus.fraunhofer.de 23