Orly Rapaport, AVP, Technology Strategy, Comverse July 2012

Transcription

1 Orly Rapaport, AVP, Technology Strategy, Comverse July 2012

2 We Are Market Leaders in Each of Our Domains #1 Converged Billing 11% Market Share #3 Prepaid Billing 13% Market Share #4 Postpaid Billing 6% Market Share #1 Voic & Call Comple/on ~54% Market Share #2 SMS 13% Market Share #2 MMS 17% Market Share #1 Mobile Instant Messaging >50% Market Share #4 Browsing 7% Market Share #5 Policy Management & Enforcement 7% Market Share

3 Taking AcPve Part in All Messaging- Related Standards AcPviPes Comverse is one of OMA CPM WI IniPators and is acpve in: OMA CPM, OMA IM, OMA EVVM GSMA RCS 3GPP IP/SM GW 3

4 Market RealiPes Comverse Strategic Approach Standards Designed for DifferenPaPon 4

5 Global Messaging Traffic SMS versus OTT (in billion, F) Traffic (in billions) F 2013F 2014F 2015F 2016F SMS Traffic 6, , , , , , ,554.2 OTT Traffic 1, , , , , , , Source: Portio Research Mobile Facebook, April 2012, Portio Research Ltd.

6 SMS & Voice Contribute to Revenue & Profits Global Mobile Industry Earnings Reached $1.3 Trillion in 2011 $1T (77%) of Earnings is from Services 65% Voice Calls 2011 Revenue 84% 19% Messaging 50% Voice Calls 2011 Profits 95% 45% Messaging Source: Tomi Ahonen s Blog:

7 Smartphone Users ConPnue to Use SMS 74.1% of U.S. mobile phone users use SMS function 1 Ubiquitous, easily accessible, ingrained 7 Source: 1 ComScore,

8 Operators Can Preserve Their Role as Core CommunicaPon Service Providers Traditional OTT Standards based Commodity CSP s Innovative Messaging Nonstandard Innovative Ubiquitous Fragmented Challenges: How to Preserve traditional services revenues and capture new services revenues Adhere to standards and at the same time demonstrate differentiation 8

9 Market RealiPes Comverse Strategic Approach Standards Designed for DifferenPaPon 9

10 Comverse Strategic Approach Seamless Interworking Middleware with Open APIs NW Centric & Web-Based Client Modular Building Blocks Easy adoption of standards as they evolve Easy adaptation to operators specific needs

11 Network Centric Convergence MMSC SMSC Mobile (SS7) Network Comverse IP Messaging SIP/IMS Core Network Presence P/I/S- CSCF or SoPswitch MSC HLR HSS IP Access Network (LTE, WiFi, Fixed) RCS / Enhanced Messaging Clients 11

12 Service Enablement Middleware & Converged Inbox 3 rd Party Applications Comverse Applications Service Creation Environment REST APIs Business Logic Application Logic Converged Address Book Converged Inbox Personal Services Plug ins Plugins to Network GWs Plugins to network enablers Plugins to delivery engines Delivery Engines Network GWs Network Enablers SMSC, MMSC, VM, , RCS

13 SAMBox Converged Social and Messaging Inbox Any Type of Message over Any Device Single Interface for Various Types of Messages A Single Contact or a Group 13 Flexible Pricing Schemes

14 Web Interface View on Any Device (HTML5) All Message Types Multiple Accounts Aggregation Social Network Aggregation Presence Aggregation

15 Service Example: Converged CommunicaPon Mobile number is your single identity Text and Talk from PC Easily respond to a text messages via or Swap your conversation into a text Voic is sent via SMS or Transfer calls between mobile and PC Advanced call routing Works with any device, Web interface Example: ROGERS ONE Number Source:

16 Services: Examples Clientless VVM HTML5 Web-based service that provides a simple, visual access to the VMS Facebook VVM Bring Visual Voic to Facebook with a special eye-catching information-rich Facebook-flavored graphic display Parental Control Enables parents to protect children from mobile sexting, cyber bullying, textual harassment, inappropriate content and set location boundaries Messaging Time Line Storage service that enables CSP customers to store large amount of data (photos, music, video, messaging etc.) Safe Drive Network based service that enables drivers to send and receive text messages safely while driving through text to voice conversion

17 Social & Messaging Inbox App Revenue PotenPal Stop leakage by securing tradi/onal communica/on and messaging revenue Create new revenue from new connected devices (tablets, PC, IPTV) Accelerate revenue from increased data usage Capture addi/onal poten/al revenue from ads and premium monthly fee services

18 Market RealiPes Comverse Strategic Approach Standards Designed for DifferenPaPon 18

19 Standards Designed for DifferenPaPon & InnovaPon Stay Away from Defining the Service Can we really anticipate the best service? Can we reach an agreed upon prioritized functional list? Focus on Self-Contained Modular Enablers E.g.: Media Storage, Messages Mailbox Promote NW-Centric Solutions & Web Technologies Minimize client/server dependencies Enable flexible and smooth changes and upgrades Evolve Messaging as Enabler of New Use Cases Part of a converged communication experience Future services, e.g. M2M verticals OMA Is Well Positioned to Champion this Direction Converged IP Messaging, and APIs scheme experience Committed to enablers specifications 19

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