TheWhollySee. A new vision for a self-describing world. Dan Yanson September V Commercially restricted
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1 TheWhollySee A new vision for a self-describing world Dan Yanson September 2015
2 Elevator Pitch Dr Who Pediatrician Jack Trades Photolithography Di Botcher Wet etch AF1321 BA166 BA166 BA166 What? Enable machines to understand what they look at How? Smart camera + tagging + analytics system Why? Line-of-sight identification of people, objects, vehicles, etc. 2
3 The Solution Tags Spectral films, dyes, stickers Camera Spectral video imager Software Object recognition & analytics M a r i a Spectrally coded alphabet A B C Tags encode information in spectral domain Smart camera decodes & identifies tags Pattern recognition performed in 1D (spectral domain) as opposed to 2D (spatial image processing) 3
4 Competitive edge (why not QR / bar codes?) Recognition & identification Near focus-free operation Minimum 1 pixel to identify an object Multiple objects identified within one image High data capacity with high security Crosby Puck McDonagh Remote sensing Angular orientation Strain & deformation Surface & shape reconstruction 3D imaging & profilometry 4
5 Market Opportunity Markets Indoor personnel tracking & security Airport security (to grow from $20bn to $45bn by 2018) Wireless industrial sensors for construction & assembly ($1.4bn by 2020) Product Camera + tags + processing/analytics solution ALERT! Non-Schengen passenger in Schengen zone! WARNING! Passenger in wrong terminal 5
6 Prospective customers / partners ID & Security Pigments & tags Machinery & Construction Sensors 6
7 IoT vision Automatic ID & tracking allows real-time object analytics & profiling Data aggregation for airports, exhibitions, hospitals, traffic management Industry research: 3 Real-time visitor profiling Academic research: 6 Search for: Pediatricians Where: Wing C Doctors found: 4 7
8 Time to market 6y Business Development Consumer Products Reduce cost for entry into mobile & IoT consumer markets sales of hardware + tag URL allocation 2023 Industrial Products Sales of tag + camera + software system to large customers in security or sensors Technology Partnership Develop technology with strategic partner, e.g., tag pigment manufacturer Proof of concept Develop technology demonstrator in incubator like Technion Consumer Products Self-funded Industrial Products $4m Round B Technology Partnership $6m Round A Proof of concept $0.5m seed funding 8
9 Technology Demonstrator (Seed stage) Videos on YouTube showcasing real-time object recognition & tracking in different scenarios Winter tyre Judy Moody Female / White DoB: 01/01/80 ID# Height: 168cm Handicapped driver Rapid Park pass 9
10 Timeline
11 Our Team Business development, photonics, lasers, optics, thin films, spectroscopy Image analysis, data encoding, compression Lab work, optics, experiments Electronics, camera & image acquisition Dan Yanson Avraham Yoffe Vlad Rinsky Dan Viazovsky CEO Software, VP R&D Engineer / Researcher Engineer / Integrator linkedin.com/in/dyanson linkedin.com/in/avyoffe 11
12 Seed Funding Needs Approved for Technion Startup Launch Program Need $500k to complete technology demo Call-to-action for investor(s) Goal $500k Promised $100k $ Pre-seed $15k 12
13 Contact Info https// on/thewhollysee http//angel.co/thewhollysee (+972) (+972) Thank You 13
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