Enterprise Integration Challenges. NDIA / Interoperability and Systems Integration Conference

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1 Enterprise Integration Challenges NDIA / Interoperability and Systems Integration Conference

2 Enterprise Interoperability Problems Silos within Business Units Legacy s Departmental solutions / systems Metadata / Taxonomy Diffusion Divisional Silos Practical Issues Technology Issues Business units cannot interoperate Political fiefdoms / animosities Unwillingness to give up control Refusal to centralize Cultural differences So many standards, so little time! Physical Network Limitations Boil the ocean syndrome Where s the CAPEX? Who s going to pay for this? Short ROI cycle. Constant changes / updates / advances Innovative apps with non-standardized API s Platform / OS variations Integration technologies are often diffuse / Lego blocks

3 Traditional Integration Approach A collection of unique one-to-one links Business Unit B Trans act ion File Load Down load File Business Unit A Extract Extract Message Queue Down load File Trans action File Extract Message Queue Load Dow n load File Business Unit C Load Today, most applications are connected via unique oneto-one links without a common technology infrastructure. With a growing use of rich media applications, deployment of new systems is complex and expensive.

4 Lessons From Early Integration Efforts Traffic MAM Central Casting Logging DRM Legacy Systems Elegant individual rooms without the right foundation, wiring, plumbing or or hallways

5 Some Good Answers? Don t Talk about interoperation, DO IT! Integration technology is not new it has been in development for years. The important point is to apply the technologies appropriately. Use concepts from 1990 s in distributed computing and apply it to real world problems. Solutions must be unobtrusive Solution must scale MASSIVELY! Solutions must be based upon a service federation framework. Solutions must scale to support rich media not just text. Use BUS or Matrix topology, not hubspoke or point to point. Fully distributed management / updating. No sneaker-net updates Must provide security openness / Solution must provide for flexible security implementation / updates

6 In the Enterprise Context: Owners Retain Control of Assets New Capabilities and Resources Within Familiar s Leverage Sunk Costs in Existing Content s Non-Intrusive Means: Avoid Central Repository Debates Implement Quickly, Without Retraining Continue to Digital Migration Without Forklifting

7 Interoperate for the Best Returns Interoperate Connect Benefits Automate Integrate Time Costs Department and Technology Driven Enterprise Process Driven Enterprise Process Driven Business Initiatives Demand Interoperability

8 Getting to a Non-Intrusive Solution Respect Cultural and Technical Realities Take a distributed, flexible approach Allow for autonomy Skip the distractions and delays of point-to-point integrations Control Your Destiny - Or Your Vendors Will Try To Avoid single applications that claim to integrate everything Encourage diversity of systems and variety of formats but know how to make them work together

9 Agari at Work: Get A CLU (Content - Locate and Use) Creative Images Artesia Video Virage Production Documents Stellent Legal Adapter Agari Media Bus Web Web Content Interwoven Future s and External Links Metadata Oracle Archive Conveniently locate content and understand rights and restrictions Quickly combine and transform into new content assets Provide self-service access for transformation Alert users to new content additions Easily deploy to web and other new channels

10 Agari at Work: Broadcast News Ingest Engine Video Logger MPEG Encoder Editing Bays Broadcast Servers On-Air Traffic Adapter Agari Media Bus Web Content News Portal Advertisers, Content Sources, Promos Transaction System Royalties, Billing Metadata Scheduling Seamless process for last-minute live-to-air changes, breaking story updates, and insertion of new or updated packages Agari event notification service allows monitoring wire stories and provides remote updates to reporters, PA s, or producers Automates editorial updates to web outlets without human intervention

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