The New Normal: Positioning Your Value In The Marketplace Through Technology
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1 Sales & Marketing The New Normal: Positioning Your Value In The Marketplace Through Technology March 2, 2010 San Antonio, Texas Paul Doherty, AIA Managing Director the digit group, inc.
2 The New Normal
3 Communicate
4 Coordinate
5 Collaborate
6 Control
7 Innovation
8 Agenda Building Information Modeling: BIM Facts and Fabrications Digital Cities: Your Role in the Digital and Physical Environment Digital Assets: Providing Value Beyond the Deliverable Web 2.0: Twitter, Facebook and the effects of Social Media Interactive Environments: Beyond Mobile Technology
9 Technology The Dark Side?
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13 Some Businesses Are Living on Momentum... Not on 21st Century Relevancy Clients are seeing the difference...
14 Building Information Modeling: BIM Facts and Fabrications
15 Information is: Not in usable format Not consistent Not updated with systematic change and versioning management Consequences: Non-value adding work reproduction of information in different format manual document comparison and version checking Delays Errors and rework on site
16 Capital Improvement Cycle 30-63% Efficiency! Big Idea! Entitlement Design Construction Operation 0-5 years 1 year 2 years 40 years Digital Assets
17 Owner Facility Manager Architect Suppliers BPM Database Consulting Engineers Interoperability Sub Trades Estimators General Contractor
18 a class is a group of things with similar characteristics; also known as an entity a schema is a formal specification of classes and the relationships that exist between them
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22 Digital Cities: Your Role in the Digital and Physical Environment
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25 Digital Assets: Providing Value Beyond the Deliverable
26 Overview :: Benefits of 5D BIM Reduce operational costs :: The 86% Rule Enhance efficiencies in sustainability, building management, restoration, modernization and new construction Visualize, Measure, Monitor, Plan, Track, Manage and Operate entire Portfolios through an integrated 5D BIM solution Make better decisions :: real-time monitoring of critical building performance metrics a.facilities management b.workspace planning c.operations and maintenance d.ecological assessment e.capital budgeting/ conditions assessment f.energy measurement & management g.building security and emergency preparedness Increase Asset Value
27 What is 5D (= 3Dgis + 4Dtime + Data) A visual and intuitive real estate portfolio dashboard for decision makers Navigate to any property within the portfolio and access and manage BIM models and all their associated data for planning, construction, facility management and operations gain control over your entire portfolio What is BIM for owners Business Information Modeling vs. Building Information Modeling More than a set of modeling software, such as Revit, for architects, engineers and contractors, Business Information Modeling combines the best that BIM has to offer and integrates it with analytical and business process tools and services to provide unprecedented command over all your real world assets over their entire lifecycle
28 Portfolio Map
29 Login
30 Access 5D Models
31 Conditions Assessment Zonal Map
32 5D Asset Model
33 5D Asset Model: Roof Structure
34 Real-Time Roof Structure Assessment
35 5D Asset Model: Data Access Map
36 Roof Structure Key Metric Performance Data
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40 Augmented Building Products RFID Wal-Mart Target US Dept. of Defense Albertsons The Home Depot Embedded Devices
41 Target Total Store Experience
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47 Web 2.0: Twitter, Facebook and the effects of Social Media
48 Community Building MySpace / Facebook Blogs Wiki s
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53 Interactive Environments: Beyond Mobile Technology
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56 Partnership with Stanford University CIFE, 12 year development of iroom technology, process and system Communication, Coordination and Collaboration Environment for Workshare services Built to leverage Telepresence, Collaboration and SmartBoard processes & technologies
57 iroomstudios Premier Workshare Environment Global inetwork Beta Testing to begin July 2010 iroommeetings Workshare Environment for LAN/Internet Beta Testing to begin September 2010 iroommobile iphone / Google Phone Development Site/Field Trailer Solutions Beta Testing to Begin March 2011
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65 We are the immigrants in this new reality Only the kids are the natives
66 What Is Your Future?
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68 Sales & Marketing The New Normal: Positioning Your Value In The Marketplace Through Technology March 2, 2010 San Antonio, Texas
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