LEAD GENERATION Services

Transcription

1 LEAD GENERATION Services

2 contents WHAT WE DO 1 WHO WE CAN TARGET 2 OUR AUDIENCE 3 SOCIAL & WEB AUDIENCE 4 DIVISIONS 5 PRICE LIST 6 MARKETING 7 WEBINARS 8 DIGITAL MAGAZINE 9 DIGITAL ADVERTISING 10 E-BRIEFS 11 WHITE PAPERS 12 VENDOR DIRECTORY 13 JOB PROMOTION 14 ON DEMAND CONTENT 15

3 What we do IE. is a trusted brand that offers highly-relevant news, tools, and resources geared towards Big Data, Analytics, Strategy, Digital, Finance & Operations executives. Other companies may help you reach influencers, but we can help you get the green light from decision makers. E Brief E-Brief Your brand Your brand Your Brand Your Brand Brand Your Your brand Your brand www. COMPANY.com Now Hiring news letter Your brand Your Brand Site banners YOUR Newsletter

4 Who we can target Reach more decision makers through the innovation enterprise IE. - Innovation Enterprise is an independent business-to-business multi-channel media brand focused on the information needs of Senior Big Data, Strategy, Advanced Analytics, Digital, Finance, Operations, Innovation, Energy & Decision Support executives. Whether it's delivered online, or in person, everything IE. - Innovation Enterprise produces reflects the company's unshakable belief in the power of information to spur innovation. 8 business divisions 10 Countries TARGETED - across 8 key business functions 254,036 Page Views GLOBAL - covering North America, Europe, Middle East & Asia 850,000+ Interactions 100,000+ Social Media Contacts 95,420 visits per month ENGAGED - we engage our audience and have excellent monthly retention rates with content on our site SOCIAL - share innovation with over 100,000 executives IN DEMAND - a large online audience accessing our sites each month 2,000,000 DATABASE Contacts INTERACTIVE - we go beyond social. Our community comment, , blog and share information TRUSTED - permission based contacts built up over years of delivering quality content

5 Our Audience industry Verticals we target Business function breakdown HR Technology Sports Social Media Pharma & Biotech Healthcare Banking Digital Analytics Consumer Goods 22% Big Data >1% Finance 3% 6% 22% Operations 14% Government Retail Digital Telecommunications 18% 14% Education Oil & Gas Strategy Energy Innovation Marketing & Media Audience demographics 6% Senior 4% Director 9% 44% 14% VP CXO 78% of contacts are from the USA Entry Company size by EMPLOYEES 20% Company size by annual REVENUE Less than 100 Employees <$50 Million 28% 41% Employees 39% 24% 17% Manager 23% 1,000-4,999 Employees $50 - $499 Million $500 - $999 Million 6% $1 Billion + 5,000 + Employees 25%

6 Social & Web Audience With the increasing use of social media to engage with audiences, IE. is perfectly placed to deliver message to an audience of over 2,000,000 executives. We can promote products through LinkedIn, Twitter, Facebook and our own IE. networks. Members nº Ranked 3 Ranked in linkedin in linkedin searches 1000 new Members A week 46% week over week growth X10 Targeted Twitter accounts 30,000 followers (Across multiple accounts) Finance site Big Data & Analytics site 61,000+ visits per month 71% New visitors 130,000+ page views per month 11,750+ visits per month 75% New visitors 20,500+ page views per month Strategy site Operations site 10,000+ visits per month 73% New visitors 16,250+ page views per month 13,000+ visits per month 71% New visitors 28,500+ page views per month For further information on all Partnership Opportunities US UK hsturgess@theiegroup.com search Big Data & Strategy FP&A 90,000 Group Members 1

7 Divisions Our Advanced Analytics community holds over 300,000+ executives that understand the inherent value in their data and want to have a deeper understanding of their consumer's needs. They believe that investing in analytics provides a qualitative foundation for rapidly identifying, evaluating and confidently pursuing new market opportunities. The Big Data revolution has brought with it the realization that data scientists need to share best practices in order to fulfill the crucial roles they now play in business strategy & policy formation. With the focus being on how to solve some of today's toughest business problems through new technology, IE.'s Big Data division enables over 250,000+ executives to connect with their peers in a unique, innovative way. The FP&A division includes over 300,000+ of the most forward thinking finance executives in the industry. With such rapid changes being made in the financial planning space, our community of thought leading organizations see enormous opportunities in sharing best practices, collaboration and technology tools. Our strategy community includes over 250,000+ senior strategy leaders, all of whom are looking for balanced strategy formulation coupled with flawless execution. As the line between success and failure is judged on tighter margins, investing in effective strategic planning & digital strategies is crucial to competitive advantage in the current environment. In today's modern economy the ability to adapt current initiatives has become business critical. IE.'s S&OP division facilitates collaboration and innovation amongst over 200,000+ of the world's most forward thinking executives, all of whom are looking to connect the planning function across the enterprise to optimize profit, minimize waste and maximize efficiency. The rise of new technologies has increased customer expectations for digital content and its delivery. Our digital division gathers over 150,000+ key industry leaders and innovators both online and offline, to discuss developments within this burgeoning industry and the ways that it is driving business success. The Digital Oilfield Summit will focus on the ability to gather and interpret data online as well as implement many of the changes electronically meaning production optimization can be sustained effectively with minimum manpower and expense. This dynamic division enables over 4,000 of the worlds leading energy executives to combine their knowledge and experiences in this new and evolving innovation. Focused on innovation as a business discipline in itself, this division gathers best practices from the world's leading companies. Encompassing a wide range of topics from innovation process management and IP Strategy, to business model innovation and design thinking, our community of over 20,000 senior innovation executives is the perfect hub to keep business on the cutting edge.

8 Price list Vendor Directory Digital Magazine $600 Entry Directory Full Page Advert $1800 Half page Advert $960 Standard Directory $800 From $960 Premium Directory $1500 Article Job Promotion 1 Posting $500 3 Posting $ Posting $1500 webinars Listing Fee $3000 Standard Package $8000 Premium Package $ $450 CPM + $15 Per Filter Dedicated Marketing E-Brief $6000 Standard Package Price upon request Custom Package $500 E-Brief Advert white papers Distribution Package $1500 Lead Generation Package $5000 Premium Package $7000 Online Advertising Hub Leader Board Banner (940 x 270 px) $60 CPM Hub Buttons & Banners (220 x 235 px or 240 x 170 px) $50 CPM $2700 Newsletter Banner On Demand Content Exclusive Branding from $5000

9 Contacts Marketing PLACE company WITHIN THE MAILboxes of key decision makers At The Innovation Enterprise we pride ourselves on the quality and activity of our databases and the cleanliness of our data. Boasting over 2 million fully opted in and qualified leads across Analytics, Big Data, Finance, S&OP, Strategy, Digital, Innovation & Energy we take a responsible approach to our data management. STANDARD PACKAGE campaign to a targeted selection of IE.'s database Dedicated client manager throughout the campaign Promote brands, products, services, webinars and events Detailed reporting with analytics provided post campaign Maximize exposure through connected social media promotion, digital advertising, print advertising and live at IE. summits Control over content, we can create HTML or plain text s for you or you can provide us with exactly what you want our audience to see Control over audience, we have complex and thorough segmentation capabilities to target the exact demographics you require Full analytical deep dive data, allowing you to pinpoint areas of success and build on these An engaged and insightful audience of budget holders and decision makers, who have opted in through a genuine passion for the subject individual campaign $450 CPM + $15 PER Filter This is just an overview of our basic option available. Please note we are always willing to design a custom package to meet needs and budget. IE - Innovation Enterprise is open to new opportunities and suggestions. Contact Hannah at hsturgess@theiegroup.com for more information.

10 PO ND Webinars HIGH DEM A PU LA HI G H DE R MAND Reach a motivated community of decision makers directly at their desks by investing in a webinar series Webinars & on-demand webcasts are an ideal method to connect with potential clients and promote brand and company portfolio through direct communication with a targeted audience. You create the message, we do the rest. From pre-webinar planning, recruiting senior level industry speakers, digital marketing to post-webinar reporting & analytics. STANDARD Package Exclusive one hour webinar to a targeted demographic Demonstrate products and customer case-study using sophisticated webinar software Recording available post webinar for further promotion High level branding on dedicated webinar site, registration page and customizable live webinar site Ability to use pre, live & post event polling for greater customer insight Customizable and detailed attendee report, including contact details, available post webinar 100 Lead guarantee Reach decision makers more efficiently and effectively Achieve higher target audience penetration Reduce costs and increase user engagement Reach new audiences and supplement lead generation activities Produce increased retention of information Allow flexible access at any time; with the convenience of portability Upgrade to a premium webinar package $12000 This is just an overview of our basic option available. Please note we are always willing to design a custom package to meet needs and budget. IE - Innovation Enterprise is open to new opportunities and suggestions. Contact Hannah at hsturgess@theiegroup.com for more information.

11 Digital Magazine go beyond print advertising and increase interaction with prospects Increasingly we are seeing that people want to be informed in new and engaging ways. The digital format of the magazines allows you to go beyond the constraints of regular print advertising, adding in interactive elements and links directly back to the company. With a team of dedicated digital publishers to help you through the design and implementation of these interactive ads, you can transform adverts from a picture to a reactive page element. Rate Card Price $960 Half Page ad in the magazine Self Written 500 word editorial $960 Self Written 1000 word editorial $1200 Word advertorial, Written by one of our writers (Additional pages $600) $1200 Full page ad in the online magazine and Static Ad in the ipad app $1800 Full page ad in the online magazine and Interactive Ad in the ipad app $ word advertorial, full page ad in the online magazine and interactive ads in the ipad app $2400 Dedicated interactive support A readership of over 50,000 senior leaders Authored or placed promotional articles Access to the cutting edge of digital distribution and production IE. will promote extensively to the IE. community (100,000+ members worldwide) through social media networks Magazine available from the relevant Hub for the entire year Adverts are available in multiple formats and compatible online, on iphones and ipads This is just an overview of our basic option available. Please note we are always willing to design a custom package to meet needs and budget. IE - Innovation Enterprise is open to new opportunities and suggestions. Contact Hannah at hsturgess@theiegroup.com for more information.

12 Your brand Your brand www. COMPANY.com Your b OMPA Your Y.com PAN w.com ww NY.co m rand Brand r slette New site banners YOUR e-mai l Digital Advertising place company where customers are With the success of our sites we have thousands of daily visitors who could see products. Using a fixed-rate model we also allow advertisers to have a clear ROI, without the risk of excessive costs with little business value. Given the content driven focus of our sites we are finding that our audience increasingly trusts us and our partners. STANDARD PACKAGE Prominently featured banner advert on the relevant Hub or event website Link the banner advert to Solution Zone directory, website, latest webinar or similar Statistics on downloads and click throughs post campaign Authored content, having message communicated through respected authors Banners allowing you to have a constant presence on the sites Ability to promote brand, products, services, webinars and event participation Flexible banner size options leader Board banner $60 CPM This is just an overview of our basic option available. Please note we are always willing to design a custom package to meet needs and budget. IE - Innovation Enterprise is open to new opportunities and suggestions. Contact Hannah at hsturgess@theiegroup.com for more information.

13 E-brief E-Brief E-Briefs Inform key decision makers and align brand with cutting edge business thinking Today's decision makers have less time than ever to analyze new market trends and breakthrough technologies for their businesses. They appreciate a message that is both informative, concise and quickly digestible, which is what makes e-briefs an incredibly effective way to communicate with budget holders. Standard Package Lead nurturing through a content-driven e-brief IE. will promote extensively to the IE. community and through social media networks Gain from exclusive branding and expertise sharing opportunities E-brief available from the relevant content Hub for the entire year Maximize exposure with an integrated marketing plan to promote the e-brief through LinkedIn announcements, social media outlets, campaigns and more Opportunity to align brand with new ideas and thought leaders Concise and appealing industry briefs distributed to key decision makers The chance to educate and advertise Key lead generation metrics available Single syndicated e-brief $6000 Full list and contact information for executives downloading the briefs This is just an overview of our basic option available. Please note we are always willing to design a custom package to meet needs and budget. IE - Innovation Enterprise is open to new opportunities and suggestions. Contact Hannah at hsturgess@theiegroup.com for more information.

14 White Papers spread innovations to key influencers and decision makers People are increasingly looking to knowledge led solution providers for their business functions. Through our network of thought leaders and crowd sourcing techniques, Innovation Enterprise can spread ideas to those who will take the most value from them. Distribution PACKAGE $1500 Post white paper on our hub for one month. Promotion to the IE. community through social media networks. ND Lead Generation Package HIGH DEM A PO PU LA HI G All of the above plus H DE R MAND Contacts of those who viewed white paper at the end of the month post campaign. $5,000 A dedicated blast to chosen industry and demographic 100 Lead guarantee Premium Package $7,000 All of the above plus A dedicated social media announcement to over 82,000 LinkedIn members. One complimentary pass to a summit of choice Opportunity to spread ideas amongst our network of decision makers Connect to customers through thought leadership, creating sales leads Distribution through a trusted source of innovation amongst key influencers This is just an overview of our basic option available. Please note we are always willing to design a custom package to meet needs and budget. IE - Innovation Enterprise is open to new opportunities and suggestions. Contact Hannah at hsturgess@theiegroup.com for more information.

15 Your brand Your Your Brand Your Brand Your Your Your Brand Your brand Your Vendor Directory create a presence amongst thought leaders We allow companies to align and associate themselves with some of the most forward thinking business ideas expressed through our network of industry experts. Including self on the solution zone across our portfolio of websites means that you will be associated with the cutting edge discussions currently driving business innovation. PREMIUM PACKAGE Company profile (description, logo and link) listed on IE. Hub Links to social media networks (Twitter, LinkedIn, Facebook) Video content, event presentations, white papers and webinars displayed Gain qualified leads from senior level professionals who click through Advertise job opportunities, company news and announcements Alignment with popular thought leading content Gain online real estate within highly respected sites Establish a landing page where customers are Premium placement in solution zone $1500 This is just an overview of our basic option available. Please note we are always willing to design a custom package to meet needs and budget. IE - Innovation Enterprise is open to new opportunities and suggestions. Contact Hannah at hsturgess@theiegroup.com for more information.

16 Now Hiring Job Promotion put jobs in front of those with proven skill and passion We have access to some of the world's highest achieving executives as well as some of the world's top emerging talent. Our job boards are highly targeted given the precise nature of our divisions. This means that we have unparalleled access to the people you want working alongside you. STANDARD PACKAGE Prime listing of one vacancy for thirty days Ability to display images and up to five hundred words IE. will promote extensively to the IE. community and through social media networks Maximize exposure with connected campaigns, social media promotion or digital or print advertising The chance to list vacancies where those with a genuine passion for the role are One posting $500 Opportunity to include vacancies in our communities The option of including vacancies in our outbound communications Three postings $1000 This is just an overview of our basic option available. Please note we are always willing to design a custom package to meet needs and budget. IE - Innovation Enterprise is open to new opportunities and suggestions. Contact Hannah at hsturgess@theiegroup.com for more information.

17 Your Brand On Demand Content Speak to our audience through their computers, tablets and smartphones Our on-demand presentations give our audience the chance to access content from our thought leading speakers and hear new information about ground-breaking products. With the opportunity to get voice heard any time on this platform, you can communicate with potential customers 24 hours a day. STANDARD PACKAGE True exclusivity - only one video sponsor Prominent branding to the IE. Membership, including all previous, current and future IE. summit attendees Company logo on every presentation from selected IE. summit Exclusive Branding from Achieve global penetration through exclusive branding opportunities $5000 Reach new audiences and supplement lead generation activities Exclusivity - be the official sponsor of our sought-after content For further information on all Partnership Opportunities US UK View 2014 event calendar Main Page Big Data / Analytics / Strategy / FP&A S&OP/ Digital / Innovation / Energy