Data-as-a-Service: The Beginning of the End of Data Quality

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1 Data-as-a-Service: The Beginning of the End of Data Quality Tom Carlock VP, Data-as-a-Service 3 rd Party Partner Strategies & Vision carlockt@dnb.com October, 2012

2 Do you like to cook? 2

3 Imagine if you had to go directly to the source

4 It would be highly manual

5 And potentially very time consuming.

6 Fortunately, you can get everything you need fully integrated in one place

7 Where the quality is guaranteed to be fresh

8 And, everything s organized, accessible and easy to find

9 And now, you can get exactly what you need, when you need it delivered right to your front door!

So what does this mean to you from a data perspective? 1 Integrated I would really love to have a master list of companies from one source that I could totally trust.

10 So what does this mean to you from a data perspective? 1 Integrated I would really love to have a master list of companies from one source that I could totally trust. 2 Trustworthy I would love correct addresses they're hard to get, and only helpful if they re accurate. 3 Easy to use Find an easy way to match with our systems ours is messy, and only gets you part way there. 4 On Demand Why can t I get the most current data when I want it?

11 Managing data is still a major headache for many companies Organizational Silos Data Inaccuracies Lack of Accessibility 11

12 12 The volume and variety of information being produced has become overwhelming

13 13 The pace of change is accelerating, exacerbating data quality issues

Vendor data in temp location 1 IT Creates & Send FTP Files Quarterly To Vendor Apps or MDM Database 5 Min 5-10 day turnaround

14 And existing data management processes are overly complex Transmit Integrate Access 2 Vendor Processes File. Average turnaround 3-5 days 3 Data Vendor Vendor Creates Output File & s Customer 4 FTP FTP Temp Database Customer stages Vendor data in temp location 1 IT Creates & Send FTP Files Quarterly To Vendor Apps or MDM Database 5 Min 5-10 day turnaround Customer creates Import jobs to load Vendor Data Sales Operations Customer Support Slow, Multi-Step Process Poor Data Quality People and Resource Intensive 14

15 15 Bad data impairs decision-making and significantly increases costs

16 16 And even with the right data governance & management processes you could still end up cleaning the data down stream!

17 So how can you make the process of managing your data simpler and easier?

18 Data as a Service The beginning of the end of Data Quality 18

19 Data as a Service (DaaS) Embedded in Software Solutions D&B Inside 210+ million global quality companies 100+ million contacts 900+ Industry Reports 3 million family trees Hundreds of sales, marketing, credit risk, finance, supply chain management data elements embedded SaaS + = Easy To Use Improves Data Quality Increases in Revenue Increase DaaS in Productivity Accurate Reporting & Metrics Quantifiable Cost Savings 19

20 20 Without DaaS Manual entry Time consuming Incomplete Errors Duplicates

21 21

22 22 With DaaS Effortless Accurate Complete Timely Trusted Data Immediate Insight

23 23

24 Your Data D&B Data With DaaS your always in control of owning and governing your data Other Data 24

Data as a Service (DaaS) Transactional batch services and data stewardship DaaS Platform Features Embedded D&B Data Automated matching and refreshing of D&B Data with Data Stewardship Connecting

Data D&B COMPLETE MATCHED DATA DATA SET SET COMPLETE DATA SET Name Address City Duns # Last St Zip Refresh Phone Duns# D&B Confidence Last Modified Code Company 1 1 WAY ROUND 123456789 ROCK

25 Data as a Service (DaaS) Transactional batch services and data stewardship DaaS Platform Features Embedded D&B Data Automated matching and refreshing of D&B Data with Data Stewardship Connecting structured D&B Data with unstructured data COMPLETE DATA SET Duns # Last Refresh /01/ /10/ /15/ /05/ /04/2010 Rest Of World Data D&B COMPLETE MATCHED DATA DATA SET SET COMPLETE DATA SET Name Address City Duns # Last St Zip Refresh Phone Duns# D&B Confidence Last Modified Code Company 1 1 WAY ROUND ROCK 01/01/2010 TX (512) /01/ Company N IH35 SOUTHBOUND AUSTIN /10/ /15/2010 TX (512) /10/ /15/ Company /15/ /05/2010 (512) /15/ /04/ /05/ /04/ /04/ /04/2010 Real Time Batch Data Matching & Refreshing INCOMEPLETE INCOMPLETE DATA SET GOES INTO DATA QUEUE Name Address City St Zip Phone Company W HOWARD LN Company 5 LEVEL FORT WORTH Company 3 (512) COMPLETE DATA SET Name Address City St Zip Phone Company 1 1 WAY ROUND ROCK TX (512) Company N IH35 SOUTHBOUND AUSTIN TX (512) Company 3 (512) FULL SFDC DATA SET Name Address City St Zip Phone Non-Matches Company or 1 1 WAY ROUND ROCK TX (512) incomplete Company data N IH35 SOUTHBOUND AUSTIN TX (512) can be Company sent to 3 (512) Company W HOWARD LN 25 data steward queue Company 5 LEVEL FORT WORTH for manual matching

DaaS enables immediate and intelligent insight Linked Customers - D&B Appended Active Accounts - D&B Appended D-U-N-S Attachment Active Inactive 100% 80% 81% 87% 83% 83% 82% 60% 40% 51% 74% 20% 50%

26 DaaS enables immediate and intelligent insight Linked Customers - D&B Appended Active Accounts - D&B Appended D-U-N-S Attachment Active Inactive 100% 80% 81% 87% 83% 83% 82% 60% 40% 51% 74% 20% 50% 0% 0% Data Grading - Geography Prospecting Account Status Acceptable Excellent Current Customers Open Opportunity Marginal Missing Country Recent Activity Prospects Missing NA State Weak 1% 16% NA LATAM 12% JAPAN EMEA APAC 71% 0% 20% 40% 60% 80% 100%

DaaS can deliver data from multiple sources for better

to be accessible to applications in real time Database

27 DaaS can deliver data from multiple sources for better insights directly inside of any application Rest of World Data 27 MDM SCM ERP CRM and MORE. DaaS API DaaS allows linked data sets, not just D&B Data, to be accessible to applications in real time Database 210M+ Companies 100M+ Contacts 900+ Industry Reports Company Financials Risk and MORE

28 With DaaS you can workflow consistent, relevant and linked data across systems driving real value throughout the business lifecycle Marketing Automation Target Campaigns Purchasing & Supply Qualify Vendor MDM 360 Customer View Large CRM Identify Opportunities ERP, Risk & Finance 28 Identify Exposure

Automation Mobile Devices Any Sales & Marketing Supply Credit Risk

29 Any With DaaS you can get the data you need, when you want it, and choose where you want to get it Large CRM BI or Big Data Marketing Automation Mobile Devices Any Sales & Marketing Supply Credit Risk ERP, Risk & Finance Purchasing & Supply Product Integration Master Data Mgmt. 29

30 Data as a Service Does this make sense? I need aspirin Very interesting Automating Human Activity AHA!!! 30

31 In the next 5 years Data as a Service will change the way we think about and work with data We will see more software solutions offer DaaS out of the box Simple and easy access to trustworthy data embedded in your workflows Delivers immediate and predictive intelligent insight any where on any device Companies will start to re-think and re-invent their own information factories Lower the DM costs and manual efforts to collect, clean and use data Shift resources to focus more on driving business value than data quality Big data and DaaS will make it easier to solve big business problems Mergers and Acquisitions, Portfolio Risk Monitoring, etc Global events that have a negative impact businesses 31

32 With DaaS you can achieve better results by putting the right data in the right hands at the right time Complete the picture with relevant context for smarter decisions 360 View Connect on-demand to the info you need in one place Trustworthy Trustworthy Start with accurate and current data that you can rely on 32

33 D&B s Data-as-a-Service offerings help to embed real time intelligence across the enterprise Embedded Solutions Partner or Custom Built Solutions For more details visit DNB.com 33

34 Thank You! Tom Carlock VP, Data-as-a-Service 3 rd Party Partner Strategies & Vision carlockt@dnb.com

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