HOFFMAN MARKETING COMMUNICATIONS, inc. CORPORATE CAPABILITIES. Strategic business and technology writing

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1 HOFFMAN MARKETING COMMUNICATIONS, inc. CORPORATE CAPABILITIES Strategic business and technology writing

Strategic Writing Services As the marketplace undergoes unprecedented upheaval, many companies expect their marketing organizations to have a measurable impact on company performance and the bottom

2 Strategic Writing Services As the marketplace undergoes unprecedented upheaval, many companies expect their marketing organizations to have a measurable impact on company performance and the bottom line. At the same time, marketing teams face pressures to increase marketing efficiency and effectiveness, usually with a smaller staff and budget. That s a tall order. E F F I C I E N T The right communications partner enables marketing teams to achieve these goals. Since 1986, Hoffman Marketing Communications, Inc., has provided strategic writing services for leading technology companies. Over Hoffman s 20-year history, the firm has helped more than 100 technology clients successfully market their products and services, and after two decades in business, Hoffman still serves its first client. Hoffman specializes in translating complex technical information into materials that compel customers to buy, and that equip sales people to sell. Companies such as SAP, Symantec, Hewlett-Packard, Adobe, and Qualcomm turn to Hoffman to develop a wide range of deliverables: White papers Brochures and data sheets Sales guides and sales kits Technical briefs Customer presentations Success stories and case studies Articles and newsletters Web copy Technical reports Executive speeches Why Choose Hoffman? Hoffman combines speed of execution with superior quality by employing only senior marketing writers who double as account representatives and project managers each with more than ten years of experience in hightech industries. Each senior writer blends a rare combination of marketing, sales, and technical expertise with exceptional writing ability. Hoffman clients prefer this unique agency model. Clients work directly with senior writers who become virtual members of the marketing team, ready to tackle the most complex projects on time and on budget. Outsourcing to Hoffman enables clients to focus on other important tasks, reduce time to market, and capitalize on business opportunities. hoffmanmarcom.com

3 White Paper Experts Hoffman specializes in writing white papers for leading technology companies around the world. In the last few years alone, Hoffman has developed more than 100 business and technical white papers. Hoffman clients post them on their Web sites, include them in sales force materials, distribute them in response to client inquiries, and hand them out at customer meetings and conferences. Hoffman white papers tell a compelling story, properly articulate business challenges, explain innovative technology, and strategically address sales roadblocks. Satisfied Client: SAP Hoffman Marketing Communications has become an indispensable resource for the SAP Global Collateral group. In the time they have been working for us, they have proven themselves to be reliable, hard working, and well organized. They quickly learned the intricacies of our product and service offerings and how to work within our processes. This, combined with superior writing and editing skills, has made them a pleasure to work with. Whenever an especially difficult or urgent project comes in, we often say the same thing: Send it to Hoffman. David Grasso, Senior Copyeditor SAP Global Collateral

Sales Force writing Services Hoffman senior writers offer extensive experience supporting and enabling sales forces at both global companies and start-ups.

Hoffman leverages this experience, innovative approaches, and proven best practices to overcome these challenges and ensure success.

4 Sales Force writing Services Hoffman senior writers offer extensive experience supporting and enabling sales forces at both global companies and start-ups. Hence, Hoffman understands the challenges that clients face capturing mindshare, creating compelling training materials and sales tools, and motivating sales people to sell. Hoffman leverages this experience, innovative approaches, and proven best practices to overcome these challenges and ensure success. Complete marcom Services RESPONSIVE In most client engagements, Hoffman focuses on providing the words for critical marketing communications. In this role, Hoffman writers work with and complement the services of other creative professionals. Hoffman collaborates with the clients in-house designers, illustrators, and layout artists (or an agency that they retain) to ensure that the words and look and feel of the document work together seamlessly. Alternatively, established relationships with other creative and business services firms allow Hoffman to deliver turnkey marketing communications solutions. In this role, Hoffman is responsible for copy, as well as illustration, design, and layout. Working with these firms, Hoffman has developed executive-level materials that even the most demanding clients admire, on schedules that many other firms find difficult to meet. For such projects, a dedicated Hoffman marketing consultant acts as a central point of contact, coordinating all aspects of the design and layout process from start to finish. hoffmanmarcom.com

Satisfied Client: Symantec Symantec Corporation, the world leader in Internet security technology, chooses Hoffman Marketing Communications to develop many of its strategic marketing materials,

5 Satisfied Client: Symantec Symantec Corporation, the world leader in Internet security technology, chooses Hoffman Marketing Communications to develop many of its strategic marketing materials, including white papers, technology briefs, solution descriptions, and fact sheets. During a period of rapid change resulting from mergers and acquisitions, Symantec has relied on Hoffman to ensure consistent messaging across a range of marketing collateral. To date, Hoffman deliverables for Symantec have addressed a variety of enterprise security and administration solutions and business challenges, including virus protection, content filtering, intrusion protection, managed security, firewalls, wireless LAN security, and many others. Symantec has benefited from Hoffman s targeted first drafts and rapid turnarounds. Like other clients, Symantec values Hoffman s unique writing style, which is clear, business oriented, and to the point. Working with Hoffman increases our options and flexibility in developing our marketing communications. They deliver on their promise of responsive delivery of high-quality content for our publications. Donna Tarlton, Senior Marketing Communications Specialist Symantec Corporation

Technic al Depth and Breadth Hoffman senior writers bring a wealth of technical knowledge and expertise to clients. And this knowledge base grows with each client engagement.

6 Technic al Depth and Breadth Hoffman senior writers bring a wealth of technical knowledge and expertise to clients. And this knowledge base grows with each client engagement. Hoffman senior writers take the time to thoroughly understand clients business areas, target audiences, and offerings before they begin writing an investment that results in superior communications. Hoffman s technical breadth and depth encompass a broad range of technologies and business issues, including the following: EXPERIENCED Business continuity Business integration Business intelligence Business process management Business process outsourcing Business-to-business (B2B) technologies Business-to-consumer (B2C) technologies Business-to-employee (B2E) technologies Collaborative computing Computer-aided design Corporate portals Customer relationship management (CRM) Data warehousing Document management E-business/e-commerce Electronic design automation Enterprise application integration Enterprise resource planning (ERP) Firewalls Information security Information storage Intrusion detection/prevention IT network convergence IT outsourcing Knowledge management Managed services Messaging and collaboration Middleware Mobile commerce Network and systems management Network protocols Quality of service Radio frequency identification (RFID) Spyware/adware protection Supplier relationship management Supply chain management Virtual private networks (VPNs) Virtualization Virus protection Web services Wireless technologies XML hoffmanmarcom.com

Satisfied Client: HP Hoffman s technical and marketing expertise have enabled Hewlett Packard to outsource a variety of marketing projects that require rapid execution, expert project management, and

7 Satisfied Client: HP Hoffman s technical and marketing expertise have enabled Hewlett Packard to outsource a variety of marketing projects that require rapid execution, expert project management, and high quality communications. Hoffman has written and edited white papers, solution briefs, brochures, product data sheets, customer presentations, trade journal articles, case studies, and other key deliverables for HP s Enterprise Commerce, Internet Security Solutions, and Relationship Management Software organizations. Whether producing a 30-page sales guide, developing a solution brief on a tight schedule, or just quickly editing a document, Hoffman writers have consistently met HP s expectations. Hoffman Marketing Communications made the process of developing effective sales guides and white papers faster and easier. Right from the first draft, Hoffman s work was of high quality and on target, allowing me to stay focused on other key marketing initiatives. Alvina Nishimoto, Product Marketing Manager Hewlett-Packard Company

8 322 Digital Drive Morgan Hill, CA p: f: Hoffman Marketing Communications, Inc.

The top five ways to develop an objective, informative white paper

The top five ways to develop an objective, informative white paper the top five ways to develop an objective, informative white paper Hoffman Marketing Communications, Inc. White papers too often fall