Enabling the minds of e-business. Zoran Kezman Manager of SW Group IBM South East Area / CEMA hr.ibm.com

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1 Enabling the minds of e-business Zoran Kezman Manager of SW Group IBM South East Area / CEMA hr.ibm.com

2 IBM's position within SW industry Our market focus Total Software industry (2002) = $84.3B, 8% CAGR IBM $9.9 B Microsoft $7.3 B Microsoft $7.7 B IBM $2.9 B HP $1.2 B Sun $0.8 B Computer Associates $7.6 B Oracle $5.4B Microsoft $2.9 B BEA $0.8 B SAP $3.4 B Oracle $1.2 B PeopleSoft $0.9 B Operating Systems $15 B 10% CGR Middleware $63 B 13% CGR Applications $92 B 14% CGR

3 IBM Software Strategy Middleware integrates e-business solutions Customer / Partner Applications Middleware Integration Platform {Finance Customer Relationship Management Distri- bution Manufac- turing Application Integration Layer WebSphere DB2 Lotus Tivoli Enterprise Resource Planning Retail Product Lifecycle Management Telecom Value Chain Management - Transaction Management - Data Management - Collaboration - Systems Management Gov't.... Scalable Flexible Standards based Reliable Managable Multi- Platform Systems Integration Layer IBM eservers Non-IBM Servers

4 IBM Software WebSphere Transformation & Integration DB2 Leveraging Information Customer needs Tivoli Management & Security Lotus Leveraging Know-How

5 "Knowledge gap" CHANGES Rate LEARNING Time

6 "Knowledge Gap" What we know Inability to find information and experts Substantial intellectual rework What we need to know

7 Bridging the Knowledge Gap What we know What we need to know

8 "Enabling the minds of e-business" Messaging & Collaboration e-learning Knowledge management

9 Lotus Learning Space e-learning delivery Self-paced: Web or file based content Real-time: Virtual classroom Collaborative: Discussions Flexible learning management User administration Enrollment Tracking and Assesment Reporting Collaborative Realtime Self-paced Learn wherever, whenever, in a most suitable way

10 IBM Mindspan solutions Planning Creating Deploying Delivery Selection Workshop Performance Consulting Educational Strategy Instructional Design Performance Measurement & Certification Infrastructure Evaluation Technical Design Custom Content Development Web Lecture Services IBM and Off-the-Shelf 3rd Party Content Lotus LearningSpace Core Module - Collaboration Module Lotus LearningSpace Forum 3.5 Integration/Infrastructure Services Learner Support Services Hosting Services Outsourcing Learning Management & Integration Planning Lotus LearningSpace Quickstart Authoring Tool Suites Migration Services

11 e-learning Success in Market Leadership 750 new customers -- 2X nearest competitor > 4 M seats of LearningSpace installed worldwide 1.1M sold in 2001 Industry Penetration - Strong demand in key industries worldwide for e-learning solutions, including: 7 of the top 10 US airlines 7 of the top 10 US telecommunications companies 7 out of top 10 worldwide automotive manufacturers 6 of the top 10 worldwide commercial banks 4 of the top 5 US insurance companies 3 out of the top 5 worldwide diversified financial institutions 3 out of the top 10 US pharmaceuticals 3 out of the top 10 US securities firms

12 IBM 4-Tier Learning Model Learn from Co-Location Get together, Build Communities & Relationships, Live it, Do it Learn from Collaboration Discuss it, Practice it with Others Learn from Interaction Examine it, Try it, Play it Learn from Information Read it, See it, Hear it Face-to-Face Learning Learning Labs, Classroom, Mentoring, Role Playing, Coaching, Case Studies Collaborative Learning Live Virtual Classroom, e-labs, Collaborative Sessions, Realtime Awareness, Live Conferences, Teaming Interactive Learning, Simulation, and Games CBT/WBT Modules, Self-Directed Learning Objects, Interactive Games, Coaching & Simulations Performance Support & Reference Materials Web Lectures, Web Books, Web Conferences, Web Pages, Videos... Face-to-Face Collaborative Multimedia Internet

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