Update Oct 2016-Oct 2017
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1 Update Oct 2016-Oct 2017 Santa Barbara, California Wednesday, October 25, 2017 Fernando Mendizábal Fernández President
2 Main trend themes: Sustainability of the industry Technology, carbon FP Communication with renderers and with the public Requests from our customers Sources of raw materials, DNA, Contaminants, BSE control Public perception of our industry Santa Barbara, California Wednesday, October 25, 2017 Fernando Mendizábal Fernández President
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5 Rendering 4.0 Traceability Feed MBM Oils & Fats Edible fats Oleochemical UCO Biodiesel Fats PAP Composting Incinerate
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10 LEAP
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12 Main trend themes: Sustainability of the industry Technology, carbon FP Communication with renderers and with the public Requests from our customers Sources of raw materials, DNA, Contaminants, BSE control Public perception of our industry Santa Barbara, California Wednesday, October 25, 2017 Fernando Mendizábal Fernández President
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14 Communications Web site Status & statistics
15 Status of prescence on digital media We manage two web pages: and has limitations that we are avoiding in the.net There are linked web pages pointing at the.com After moving them to the.net we will turn off the.com And one Twitter account linked to both Currently we have only used this account to: Announce Congresses where WRO will be represented Follow other global organizations related with Rendering Re-tweet valuable information tweeted by global organizations we follow
16 Web Pages Traffic Overview - Visits by country (not set) Italy Russia United Kingdom Germany Canada Belgium Brazil United States of America Mexico Visitors
17 Web pages Visits by month Month.com.net Total oct nov dic ene feb mar abr may jun jul ago sep oct Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-1.com.net Total
18 Device type Visits Source Desktop 1411 Mobile Tablet Unknow n worldrenderers.com worldrenderers.net Desktop 1,411 88% % Mobile 126 8% 43 6% Tablet 57 4% 0% Unknown 4 0% 0% Total 1, Direct Google nationalrenderers rendermagazine others worldrenderers.com worldrenderers.net Direct % % Google % 13 4% nationalrenderers 115 7% - - rendermagazine 90 6% 10 3% others % 30 10% 1,
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20 Following Followers
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23 Events December May July September October 6-7 Oct 31-Nov 1 México Rome Toronto AOCS LA IFIF Meeting GAPFA Buenos Aires Livestock By- Product Chamber of the Buenos Aires Stock Exchange Hamburg 2017 EFPRA Congress Australia ARA 14th International Symposium Rendering as a sustainable model What Tomorrow Holds Sustainability of the rendering industry Antibiotics Resistance Transparency in pet food
24 Communication objective To assess and propose a communication strategy to WRO country members to diseminate the importance and value of our industry. One Global Message.
25 Global communications firms invited whisperconsultancy.com harvest-pr.com/ edelman.com adaccommunications.com
26 Main trend themes: Sustainability of the industry Technology, carbon FP Communication with renderers and with the public Requests from our customers Sources of raw materials, DNA, Contaminants, BSE control Public perception of our industry Santa Barbara, California Wednesday, October 25, 2017 Fernando Mendizábal Fernández President
27 Paradigm change: from BSE to GFSI 2016 BSE cases: France 1 and Spain 1 Controlled risk We need to observe that during the last 28 years our industry has been busy on BSE control requirements. The situation changes to a market requirement on security and quality standards
28 Technical Congress 2017 on 31st October in Toronto Panel on Transparency in Food Production GAPFA would like to kindly invite Mr Fernando Mendizabal to join the Panel on Transparency in Food Production to give a short presentation, you may wish to focus your presentation on the rendering story, sourcing of pet food and what safeguards are in place. As part of this presentation it may be interesting to address questions on DNA integrity, the meaning of transparency and consumer perception within your sector as well as how the rendering industry can support the pet food industry in busting the myths around quality and safety of meat meal. We would propose to dedicate around 15 minutes for your presentation, with questions/discussions at the end of this session. The Transparency in petfood theme would include such subjects as foreign materials in meat and protein meals, species integrity of materials (DNA testing) and the origin of ingredients for petfoods, particularly as perceived by sceptical consumers.
29 Quality and safety of meat meal: Myths MBM for petfood is manufactured from Fallen stock False. Controls are in place Codex Code of Hygienic Practice for Meat Ante-mortem & post-mortem inspection Disposal of dead animals: Chapter 4.12, OIE Species are mixed False. Plants are registered and audited accordingly to processed specie Specialized Facilities and Logistics DNA testing
30 Rendering in food and feed safety Launch of GFSI Global Food Safety Initiative Accepted 4 Standards: EFSIS, BRC, IFS, Dutch HACCP GFSI Global Markets Programme Launched for Primary Production WRO HACCP plan for Rendering Global Food Safety Conference Houston 2017 GAPFA: Transparency in Food Production
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32 Food Safety Requirements for Pet Food Comparison of voluntary ISO2200 and Private Food Standars ensure the production of safe pet food food safety regulatory aspects
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37 Model HACCP Plan for Rendering The World Renderers Organization recommends that renderers should implement a HACCP plan to assist in the production of safe rendered products intended for use as animal feeds.
38 Model HACCP Plan for Rendering Preliminary step Assemble HACCP team Describe the product Identify intended use Construct a flow diagram Verify the flow diagram Principle Conduct a hazard analysis Identify Critical Control Points Establish critical limits for each CCP Establish a monitoring system for each CCP Corrective Action Establish verification procedures Establish documentation and record keeping
39 Model for Hygienic Rendering Recommendations Objectives Quality Management system (ISO 9001 and/or ISO 22000) Hygienic construction of facilities Operation of performance plants Thermal treatments Sampling and microbiological tests Recommendations for traceability of products Provide management guidance on the production of animal by-products that are safe for use as an animal feed and meet the needs of customers for hygienic production Provide guidance on the configuration and maintenance of heat treatments that ensure that relevant biological hazards that may be associated with the raw material are removed Provide guidance on microbiological testing in the finished product as a means to verify that the practice of hygiene representation is effective and to alert management to take corrective action.
40 Main themes on trend: Sustainability of the industry Technology, carbon FP Communication with renderers and with the public Requests from our customers DNA, Contaminants in rendered products Global Legal Framework - BSE Public perception of our industry Santa Barbara, California Wednesday, October 25, 2017 Fernando Mendizábal Fernández President
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44 And the great questions are: What do we want to be recognized for in the next media publication? Are we communicating our value to customers? To authorities? To the public? Can WRO serve as a point of agreement in having One Message out?
45 Thanks for your attention!
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