MANAGEMENT SCIENCE. Subject Code: (A70014) Regulations : R16 JNTUH Class :IV Year B.Tech ECE I Semester

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1 MANAGEMENT SCIENCE Subject Code: (A70014) Regulations : R16 JNTUH Class :IV Year B.Tech ECE I Semester Department of Electronics and communication Engineering BHARAT INSTITUTE OF ENGINEERING AND TECHNOLOGY Ibrahimpatnam , Hyderabad

2 MANAGEMENT SCIENCE (A70014) COURSE PLANNER OBJECTIVES AND RELEVANCE: This course introduces the basic concepts of Management Science which is the foundation of Management and Organization discipline. The emphasis of this course is laid on the basic analysis of Designing Organizational Structures, Operations Management, Materials Management Marketing, Human Resources Management (HRM), Project Management (PERT/CPM), Strategic Management and Contemporary Management Practices. An engineer with a management background is in demand all over. He is the professional most sought after as he is the embodiment of right mix of the skills of rationality and decision making. 1. Brief introduction to the concepts, Functions, and Evolution of Management; Organization structure and Managerial objectives. 2. Basic concept and the process of Corporate Planning, Environmental analysis including SWOT Analysis and Strategy Formulation and Implementation. 3. Deal with Plant Location and Layout and Statistical Quality Control. 4. Devoted to the concepts of HRM and their functions. 5. Deals with Material Management, Productivity and Production, Work Study and Introduction to Marketing. 6. Concepts of Project Management with particular reference to PERT \ CPM and Project Crashing. COURSE PURPOSE: To explain the basic principles of Management Science, HRM, Project Management, Strategic Management, Contemporary Management Practices in the organization as prescribed by the JNTU to fulfill the requirements for the 4 th year 2 nd semester CSE students SCOPE OF COURSE: Management is an evergreen field expanding boundlessly. With the growing number of multinationals operating in India and Indian companies turning multinationals, the opportunities for the present generation are vast.. An engineer with a management background is in demand all over. He is the professional most sought after as he is the embodiment of right mix of the skills of rationality and decision making. PRE-REQUISITES: 1. Introduction to Management Fundamentals 2. Project Management, Student should have knowledge about control charts and acceptance sampling in methods of production, PERT and CPM. IV Yr-ECE I Sem. 13

3 3. Human Resource Practices COURSE SYLLABUS: JNTUH UNIT - I: Introduction to Management and Organization: Concepts of Management and organization- nature, importance and Functions of Management, Systems Approach to Management - Taylor's Scientific Management Theory- Fayal's Principles of Management- Maslow's theory of Hierarchy of Human Needs- Douglas McGregor's Theory X and Theory Y - Hertzberg Two Factor Theory of Motivation - Leadership Styles, Social responsibilities of Management, Designing Organizational Structures: Basic concepts related to Organization - Departmentation and Decentralization, Types and Evaluation of mechanistic and organic structures of organization and suitability. UNIT - II: Operations and Marketing Management: Principles and Types of Plant Layout-Methods of Production(Job, batch and Mass Production), Work Study - Basic procedure involved in Method Study and Work Measurement - Business Process Reengineering(BPR) - Statistical Quality Control: control charts for Variables and Attributes (simple Problems) and Acceptance Sampling, TQM, Six Sigma, Deming's contribution to quality, Objectives of Inventory control, EOQ, ABC Analysis, Purchase Procedure, Stores Management and Store Records - JIT System, Supply Chain Management, Functions of Marketing, Marketing Mix, and Marketing Strategies based on Product Life Cycle, Channels of distribution. UNIT - III: Human Resources Management(HRM): Concepts of HRM, HRD and Personnel Management and Industrial Relations (PMIR), HRM vs PMIR, Basic functions of HR Manager: Manpower planning, Recruitment, Selection, Training and Development, Placement, Wage and Salary Administration, Promotion, Transfer, Separation, Performance Appraisal, Grievance Handling and Welfare Administration, Job Evaluation and Merit Rating - Capability Maturity Model (CMM) Levels - Performance Management System. UNIT - IV: Project Management (PERT/ CPM): Network Analysis, Programme Evaluation and Review Technique (PERT), Critical Path Method (CPM), Identifying critical path, Probability of Completing the project within given time, Project Cost Analysis, Project Crashing (simple problems). UNIT - V: Strategic Management and Contemporary Strategic Issues: Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process, Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy Formulation and Implementation, Generic Strategy alternatives. Bench Marking and Balanced Score Card as Contemporary Business Strategies. IV Yr-ECE I Sem. 14

4 GATE SYLLABUS: NOT APPLICABLE IES SYLLABUS: NOT APPLICABLE LESSON PLAN-COURSE SCHEDULE: Lecture No. Week No. TOPIC UNIT 1 1. Introduction to Management, Concepts of management & Organization- Nature & Importance of Management 2. Functions of Management 1 3. Systems Approach to Management - Taylor's Scientific Management Theory- Fayal's Principles of Management 4. Maslow's theory of Hierarchy of Human Needs- 5. Douglas McGregor's Theory X and Theory Y - Hertzberg Two Factor Theory of Motivation 6. Leadership Styles 2 7. Social responsibilities of Management 8. Designing Organizational Structures: Basic concepts related to Organization 9. Departmentation and Decentralization 10. Types and Evaluation of mechanistic and organic 3 structures of organization and suitability 11. Review of Unit-I 12. Mock Test I UNIT 2 13 Operations and Marketing Management: Principles and Types of Plant Layout 14 Methods of Production(Job, batch and Mass Production), Work Study 4 15 Basic procedure involved in Method Study and Work Measurement 16 Business Process Reengineering(BPR) Tutorial / Bridge Class # 1 17 Statistical Quality Control: control charts for Variables and Attributes (simple Problems) and Acceptance 5 Sampling, 18 TQM, Six Sigma, Deming's contribution to quality 19 Objectives of Inventory control, EOQ, ABC Analysis Reference Text Book No. 1, 2 Book No. 1, 2, 5 IV Yr-ECE I Sem. 15

5 20 Purchase Procedure, Stores Management and Store Records - JIT System, Tutorial / Bridge Class # 2 21 Supply Chain Management, Functions of Marketing, 22 Marketing Strategies based on Product Life Cycle, Channels of distribution 23 6 Marketing Strategies based on Product Life Cycle, Channels of distribution. Marketing Mix 24 Revision Tutorial / Bridge Class # 3 UNIT 3 25 Human Resources Management(HRM): Concepts of HRM, HRD and Personnel Management 26 Industrial Relations (PMIR), HRM vs PMIR 7 27 Basic functions of HR Manager 28 Manpower planning, Recruitment, Selection Tutorial / Bridge Class # 4 29 Training and Development 30 Placement, Wage and Salary Administration, Promotion, Transfer, Separation 8 31 Revision 32 Revision Tutorial / Bridge Class # 5 I MID EXAMINATIONS (WEEK 9) 33 Performance Appraisal 34 Grievance Handling and Welfare Administration 35 Job Evaluation and Merit Rating Capability Maturity Model (CMM) Levels - Performance Management System. Tutorial / Bridge Class # 6 UNIT 4 37 Project Management (PERT/ CPM): Network Analysis 38 Programme Evaluation and Review Technique (PERT) Critical Path Method (CPM), 40 Identifying critical path- simple problems Tutorial / Bridge Class # 7 41 Identifying critical path-simple problems Probability of Completing the project within given time 43 Probability of Completing the project within given time Text Book No. 1, 2, 3 Text Book No. 1, 3 Text Book No. 1, 2 IV Yr-ECE I Sem. 16

6 44 Project Cost Analysis- simple problems Tutorial / Bridge Class # 8 45 Project Cost Analysis-simple problems 46 Project Crashing (simple problems) 47 Project Crashing (simple problems) Revision Mock Test II UNIT 5 49 Strategic Management and Contemporary Strategic Issues 50 Mission, Goals Objectives, Policy 52 Strategy, Programmes Tutorial / Bridge Class # 9 53 Elements of Corporate Planning Process 54 Elements of Corporate Planning Process (contd.) Environmental Scanning 56 Value Chain Analysis Tutorial / Bridge Class # SWOT Analysis 58 Steps in Strategy Formulation and Implementation 59 Generic Strategy alternatives Bench Marking and Balanced Score Card as Contemporary Business Strategies Tutorial / Bridge Class # Revision 62 Revision Revision 64 Revision Tutorial / Bridge Class # 12 II Mid Examinations (Week 18) Book No. 1, 2, 4 TEXTBOOK AND REFERENCES: 1. Aryasri: Management Science, TMH, New Delhi. 2. Kotler Philip & Keller Kevin Lane: Marketing Management 12/e, PHI, Koontz & Weihrich: Essentials of Management, 6/e, TMH, 2007 REFERENCEBOOKS: 1. Thomas N.Duening & John M.Ivancevich Management Principles and Guidelines, Biztantra,2007. IV Yr-ECE I Sem. 17

7 2. Kanishka Bedi, Production and Operations Management, Oxford University Press, Memoria & S.V.Ganker, Personnel Management, Himalaya, 25/e, SchermerhornManagement, Wiley, Parnell: Strategic Management, Biztantra, L.S.Srinath: PERT/CPM,Affiliated East-West Press, QUESTION BANK: (JNTUH) DESCRIPTIVE QUESTIONS: UNIT-I SHORT ANSWER QUESTIONS 1. Define management. 2. Define organization. 3. What do you understand by social responsibility of management? 4. Management is both art and science. Discuss 5. Why is management important? LONG ANSWER QUESTIONS 1. Mention the different functions of Management 2. Explain Fayal s Principles of Management and Taylors Scientific Management Theory 3. Discuss the various theories of Motivation. 4. Explain the different leadership styles. 5. Discuss management as a process 6. Discuss the challenges to management in the new millennium. 7. Define management. Explain its nature and importance. 8. Explain line and staff structure. 9. Explain Departmentation and decentralization 10. Explain scientific management theory. UNIT-2 SHORT ANSWER QUESTIONS 1. What are the factors affecting productivity 2. Write the features of job production. 3. Define work study. Discuss its relevance in the modern context. 4. Explain EOQ and ABC Analysis 5. Explain channels of distribution and marketing Mix LONG ANSWER QUESTIONS 1. Explain in brief the factors determining the location of an industrial plant. 2. What do you understand by Plant Layout and Process Layout? Explain its systems and evaluate both. 3. Short Note on: a. Work study IV Yr-ECE I Sem. 18

8 b. Method study c. Work Measurement d. Work Sampling 4. Make a comparative analysis of the features of different methods of production. 5. Explain the basic procedure involved in Method Study and Work Measurement 6. Write short notes on a. i.tqm b. ii. Six Sigma c. iii. Deming's contribution to quality 7. Explain the various marketing Strategies based on Product Life Cycle. 8. Explain the various functions of marketing. 9. Construct mean and range charts from the following information Sample mean range Explain the principles of layout. UNIT-3 SHORT ANSWER QUESTIONS 1. Define manpower planning, 2. Define Recruitment Selection 3. Differentiate between selection and recruitment 4. Explain Promotion, Transfer and Separation 5. Define performance appraisal. LONG ANSWER QUESTIONS 1. Basic functions of HR Manager 2. What are the different sources of recruitment? 3. Define HRP. Explain the process of HRP. 4. Explain in detail the process of selection. 5. What are the different training techniques? 6. What the different techniques of performance appraisal? 7. Explain the grievance handling mechanism. 8. Explain the functions of HRM. 9. Explain wage and salary administration. 10. What the different welfare measures practiced in different organization? UNIT-4 SHORT ANSWER QUESTIONS 1. Differentiate PERT and CPM. 2. What are the rules of drawing a network? 3. Explain network analysis. IV Yr-ECE I Sem. 19

9 4. Explain total float, free float and independent float. 5. What is a critical path? LONG ANSWER QUESTIONS 1. A small engineering project with 6 activities A,B,C,D,E,&F with duration of 4,6,5,4,3 & 3 days respectively is given below? Calculate EST, EFT, LST, LFT & floats. Mark the critical path and find the duration of project using PERT technique? B C 3 A 4 3 F D E 2. From the following information, draw the network and identify the critical path. Job A B C D E Preceding job - - A A B,C Time What do you mean by crashing of a network? Give step by step procedure of network crashing. 4.Define the terms; i. Normal cost ii. Crash cost iii. Normal Time iv. Crash time 5.What do you understand by cost slope? How it is determined? 6. For the various activities in the project the expected times are as follows: Activity Duration ( days) Draw the network, show the critical path and determine the completion time of the project. 7.Work out the optimum duration and cost for the following project. activity Preceded by Normal time(days) Normal cost(rs.) Crash time(days) Crash cost(rs.) A B A C A IV Yr-ECE I Sem. 20

10 D C A project comprises of the following activities whose time estimates are given below: Activity A B C D E F G Event to tm tp Find the expected time, critical path, variance for each activity and probability of completing the project in 40 days. 9. What is the importance of cost analysis in project management? 10. Define the following : i. slack ii. Float iii. EST iv. EFT v. LFT vi. LST UNIT-5 SHORT ANSWER QUESTIONS 1. Define strategy, missions, goals and vision. 2. What do you mean by MBO? 3. What do you understand by SWOT analysis? 4. Explain the concepts of BPO and BPR. 5. What is value chain analysis? LONG ANSWER QUESTIONS 1. Describe the procedure of corporate planning. 2. What are the internal and external factorsin SWOT? 3. Discuss the strategies that can be formulated based on the components of SWOT matrix. Explain the levels in CMM model 4. What is performance management? What are thye key components? 5. What do you understand by balanced scorecard? What are its perspectives? 6. Explore some reasons why management fail even though it is planned strategically? 7. Describe various strategic alternative at each stage of product life cycle. 8. What is environmental scanning? How is SWOT analysis used in environmental scanning? 9. Explain Michael Porter s three generic strategies with examples. OBJECTIVE QUESTIONS: UNIT-1 1. Management is both and. 2. The 4 M s may be identified as,, and. 3. function aims at selecting the right person for the right job. 4. Staffing is the process of recruiting,, training, placement, appraisal, promotion and IV Yr-ECE I Sem. 21

11 5. Espirit de corps stand for. 6. Unity of command means. 7. The process of grouping the similar activities and assigning responsibility is called. 8. The obligation on the part of the subordinate to complete the given job is called. 9. The process of transferring authority from top to the lower levels in the organization is called. 10. A flat organization is always associated with span. UNIT-2 1. In layout, the degree of flexibility is relatively very high. 2. The relationship between the inputs and outputs is called. 3. For ship building production is used. 4. The systematic recording and critical examination of the existing and proposed ways of doing work is. 5. Work study is defined as. 6. The control chart for sample means is called as. 7. The technique of reducing the cost analyzing the functional worth of the product is called as 8. Selling is whereas marketing is oriented. 9. Place utility is provided by function of marketing. 10. Storage function is also called as function. UNIT-3 1. A collection of tasks assigned to a position in an organization structure is 2. The identification of the requirements on the part of the person to perform the given job is called. 3. Manpower planning ends in. 4. is the positive function of HR. 5. The function of introducing the company to the employee before he rdeports to the duty is called. 6. The process of evaluating the worth of a person based on his performance is called. 7. The technique of assessing the relative worth of each job is called. 8. The process of evaluating the relative merit of the person on a given job is. 9. The type of person required to be selected for a given job is outlined by. 10. The process of familiarizing the new employee with the vision, mission and goals of the company is called. IV Yr-ECE I Sem. 22

12 UNIT PERT refers to. 2. In PERT dummy activity represents. 3. is event-oriented. 4. The task which does not consume resources yet it is shown to indicate a logical sequence is. 5. All events carrying a zero slack fall under. 6. Direct costs vary with the number of in the project. 7. Total cost is the aggregate of and. 8. The time required to complete the project in normal time and cost is called. 9. The additional cost per additional unit of time is called. 10. Reducing the project duration is called as. UNIT The basic reason for the existence of an organization is called. 2. Strategy is an tool to achieve the goals. 3. The logical sequence of operations to be performed is called. 4. The process of analysing the environment is called as. 5. External environmental analysis is called as. 6. SWOT analysis is defined as. 7. Subcontracting is an example of strategy. 8. JIT eliminates. 9. EOQ is defined as. 10. MIS is also called as. WEBSITES: EXPERT DETAILS: 1. Thorstein Veblen American economist and sociologist 2. Daniel Bell expert in operation research 3. Henry Gantt methods of production (work study) 4. Chanda Kochhar (ICICI CEO) 5. A R Aryasri professor in management science to the engineering students of JNTU. 6. Bill Gates(CM Micro soft) 7. Alan Greenspan(CM of Board of Governors of the Federal Reserve of the U.S) IV Yr-ECE I Sem. 23

13 8. Michael Porter(Prof. Havard Business School) JOURNALS: 1. Journal of Social and management sciences 2. Journal of business administration and management sciences 3. Survey in operation research and management sciences 4. Asia Pacific Journal of Management 5. Journal of Strategic Marketing 6. Enterprise & Innovation Management Studies 7. Journal of Productivity Analysis 8. Journal of International Marketing LIST OF TOPICS FOR STUDENTS SEMINARS: 1. Social responsibilities of management 2. Acceptance sampling 3. Sustainability of management science 4. Marketing Mix 5. Product life cycle 6. SWOT analysis PROJECTS: 1. Management practices in IT industries. 2. Human Resource Evaluation in IT industries. 3. Performance Appraisal System in IT industries. CASE STUDIES: 1. Modeling 2. Problem definition 3. Report writing 4. Use of multiple methods of analysis IV Yr-ECE I Sem. 24