N/A N/A. Yes. Students are expected to review and understand all areas of the course outline.

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1 Course Outline School: Department: Course Title: Business Business Management Entrepren. Behaviour/Strategy Course Code: ENTP 201 Course Hours/Credits: 42 Prerequisites: Co-requisites: Eligible for Prior Learning, Assessment and Recognition: Originated by: Yes Drew Smylie Creation Date: Winter 2014 Revision Date: Fall 2014 Current Semester: Summer 2015 Approved by: Chairperson/Dean Students are expected to review and understand all areas of the course outline. Retain this course outline for future transfer credit applications. A fee may be charged for additional copies. This course outline is available in alternative formats upon request.

2 Course Description This overview course, part of the Entrepreneurship Program, will develop an awareness of the contribution that entrepreneurship makes to business and society. It is designed to cultivate in the student a spirit of entrepreneurship to be applied in any endeavor, whether as an employee, a manager or as a business owner. The course will cover the characteristics of entrepreneurs, identification of viable opportunities, methods of establishing a business, business valuation, franchising, and managing the business systems of a small enterprise. Program Outcomes Successful completion of this and other courses in the program culminates in the achievement of the Vocational Learning Outcomes (program outcomes) set by the Ministry of Training, Colleges and Universities in the Program Standard. The VLOs express the learning a student must reliably demonstrate before graduation. To ensure a meaningful learning experience and to better understand how this course and program prepare graduates for success, students are encouraged to review the Program Standard by visiting For apprenticeship-based programs, visit Course Learning Outcomes The student will reliably demonstrate the ability to: Discuss the economic and social importance of entrepreneurship to the individual, the business entity, and society Examine characteristics of both the entrepreneur and small business that lead to success or failure Apply qualitative and quantitative techniques to determine the feasibility of a small business opportunity Describe different methods of organizing and financing a business Examine fundamental practices in the management of the business systems in a small enterprise Essential Employability Skills (EES) The student will reliably demonstrate the ability to*: 1. Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of the audience. 3. Execute mathematical operations accurately. 7. Analyze, evaluate, and apply relevant information from a variety of sources. 9. Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals. *There are 11 Essential Employability Skills outcomes as per the Ministry Program Standard. Of these 11 outcomes, the following will be assessed in this course. Global Citizenship and Equity (GC&E) Outcomes Text and other Instructional/Learning Materials THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 2

3 Text Book(s): Canadian Entrepreneurship and Small Business Management 9th Edition D. Wesley Balderson Nelson 2014 ISBN: Evaluation Scheme Group Presentation: One group per week from Weeks 1 9 (topics from or and find a small business article) Participation: Participation mark for in-class activities Assignment 1: Feasibility study Assignment 2: Business Valuation Assignment 3: Marketing Assignment 4: Operations and Human Resources Concept Check Test: Test covering concepts from Ch 1-6 Concept Check Test: Test covering concepts from Ch 7-12 Evaluation Name CLO(s) EES GCE Outcome(s) Outcome(s) Weight/100 Group Presentation 1, 2, 5 1, 9 10 Participation 1, 3, 7, 9 10 Assignment 1 3 1, 3, 9 10 Assignment Assignment 3 3, 5 1, 3, 7, 9 15 Assignment 4 5 7, 9 15 Concept Check Test 1, 2, 3, 4 1, 7 15 Concept Check Test 4, 5 1, 3, 7 15 Total 100% If students are unable to write a test they should immediately contact their professor or program Chair for advice. In exceptional and well documented circumstances (e.g. unforeseen family problems, serious illness, or death of a close family member), students may be able to write a make-up test. All submitted work may be reviewed for authenticity and originality utilizing Turnitin. Students who do not wish to have their work submitted to Turnitin must, by the end of the second week of class, communicate this in writing to the instructor and make mutually agreeable alternate arrangements. When writing tests, students must be able to produce official College photo identification or they may be refused the right to take the test or test results will be void. Student Accommodation It is College Policy to provide accommodation based on grounds defined in the Ontario Human Rights Code. Accommodation may include modifications to standard practices. Students with disabilities who require academic accommodations must register with the Centre for Students with Disabilities. Students requiring accommodation based on other human rights grounds should talk with their professors as early THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 3

4 as possible. Please see the Student Accommodation Policy. Use of Dictionaries English-Additional Language (e.g. English-Chinese) or Additional Language-English (e.g. Russian- English) dictionaries may be used in regular class work. Program or School Policies Course Policies College Policies Students should familiarize themselves with all College Policies that cover academic matters and student conduct. All students and employees have the right to study and work in an environment that is free from discrimination and harassment and promotes respect and equity. Centennial policies ensure all incidents of harassment, discrimination, bullying and violence will be addressed and responded to accordingly. Academic honesty is integral to the learning process and a necessary ingredient of academic integrity. Academic dishonesty includes cheating, plagiarism, and impersonation. All of these occur when the work of others is presented by a student as their own and/or without citing sources of information. Breaches of academic honesty may result in a failing grade on the assignment/course, suspension or expulsion from the college. For more information on these and other policies, please visit Students enrolled in a joint or collaborative program are subject to the partner institution's academic policies. PLAR Process This course is eligible for Prior Learning Assessment and Recognition (PLAR). PLAR is a process by which course credit may be granted for past learning acquired through work or other life experiences. The PLAR process involves completing an assessment (portfolio, test, assignment, etc.) that reliably demonstrates achievement of the course learning outcomes. Contact the academic school to obtain information on the PLAR process and the required assessment. This course outline and its associated weekly topical(s) may not be reproduced, in whole or in part, without the prior permission of Centennial College. THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 4

5 Topical Outline (subject to change): Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Name 1 The Role Of Chapter 1 Entrepreneurship And Small Business In Chapter 2 Canada The Small Business Decision Discuss the level of interest and activity in the small business sector Explain common methods of defining small business Describe the current extent of entrepreneurship and small business in Canada Discuss the benefits a healthy small business sector can offer society Explain the prospects for the future of entrepreneurship Evaluation Date 2-3 Evaluation Of A Business Opportunity Discuss the advantages & disadvantages of business ownership List the attributes of a successful small business owner LO3 Explain the reasons some businesses succeed and others fail LO4 Identify the differences between an entrepreneur and a manager LO5 Discuss entrepreneurial development in large businesses Chapter 3 List the four stages of the entrepreneurial process Identify the various sources of ideas for new ventures Summarize the qualitative aspects of evaluating business opportunities Describe the methods a small business can enter a market Recognize how an entrepreneur can develop a competitive advantage Assignment 1 - Feasibility Assignmen t 1 Due Week 4 4 Organizing A Business - The Business Plan Chapter 4 Discuss the information required for a quantitative analysis of a small business Assess the feasibility of a specific opportunity Describe the advantages & disadvantages of organizing a business from scratch Discuss the importance of formulating and following a business plan. Assignment 1 due today Week 4 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 5

6 Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Name List the essential components of a small business plan. Compare the four different forms of business entity 5 Buying A Business Chapter 5 Describe the advantages & disadvantages of Assignment 2 purchasing an ongoing business - Business Explain how to evaluate a business that is for Evaluation sale Describe the methods used in determining the price to pay for a business 6 Franchising Chapter 5 Discuss the significance of franchising in the Canadian economy. Explain the various types of franchises available for small business. List the relative strengths and weaknesses of franchising Explain how to evaluate a franchise opportunity 7 Financing The Small Business 8 Marketing Management Test 9 Managing The Marketing Mix Chapter 6 Chapter 7 Chapter 8 Discuss financing problems experienced by small businesses. Identify the types of start-up capital the entrepreneur may require. Explain the stages of venture funding. Illustrate a method for determining the amount of capital required. Identify the sources of equity and debt funds Discuss the preparation of a financing proposal Describe the role of marketing planning in a business enterprise List the major steps in a marketing plan Describe the external environment of the organization Discuss the importance of marketing research Describe the methods to employ effective customer relationship programs Recognize the importance of the marketing mix. Explain how products are created. Discuss the three methods of setting price. Discuss the difference between B2B and B2C marketing Assignment 2 due today Test covering concepts from Chapters 1-6 One hour at beginning of class - worth 15% Assignment 3 - Marketing Evaluation Date Assignmen t 2 Due Week 6 Week 6 Week 8 Assignmen t 3 Due Week 10 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 6

7 Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Name Compare and contrast the different promotional tools. Discuss methods of using non-traditional promotional tools 10 Financial Chapter 9 Assignment 3 Management due today 11 Operations Management 12 Human Resources Management 13 Managing Taxes And Getting Management Assistance Chapter 10 Chapter 11 Chapter 12 Review the fundamentals of small business accounting. Discuss the various types of accounting systems a small business can use. Describe the considerations in purchasing a computer for the small business. Illustrate how to evaluate the financial operations of the small business. Explain the important aspects of credit management for the small business. Review the methods of planning the production process. Discuss the management of the physical facilities of a small business Explain the types of layouts used in small businesses. Describe the factors to consider in planning the layout of a store. Illustrate the methods of purchasing and controlling inventories Explain the importance of human resources management to the small business. Illustrate the methods of planning for hiring and training employees. Identify the principles of effective human resources management Identify the legal requirements relating to personnel of the small business. Review the procedures of administering a small business payroll. llustrate how advisers, boards of directors, or boards of advisers can be used. Explain the importance of understanding the nature of the Canadian tax system. Discuss key tax management principles the owner-manager can follow. Describe specific tax-related programs that apply to small business. Assignment 4 - Operations and Human Resources Assignment 4 due today Evaluation Date Week 10 Assignmen t 1 Due Week 13 Week 13 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 7

8 Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Name 14 Test Test covering concepts from Chapters 7-12 worth 15% Evaluation Date Week 14 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 8