THE MILLENNIAL IMPACT BENCHMARKS
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- Duane Lynch
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1 THE MILLENNIAL BENCHMARKS
2 The Millennial Impact Benchmarks represents a path any organization can follow to direct its culture toward Millennial engagement. The system is based on three levels Millennial Inviting, Millennial Immersion, and Millennial Impact with ways to help Millennials connect, involve, and give at each level. Millennial Inviting is the first level of Millennial engagement. No matter its size or the resources at its disposal, every organization can adopt the strategies and cultural changes to take the first step connect and involve Millennials. Millennial Immersion is the second level of Millennial engagement. Organizations that reach the benchmarks of this level have designed programs with Millennials, not just for them. At this stage, Millennials are actively participating in unique ways to help the cause enhance awareness and outreach efforts in the community. Millennial Impact is the third level of Millennial engagement. The ultimate goal the pinnacle of a Millennial engagement strategy is to provide leadership, service, and truly transformational opportunities for Millennials to affect the direction and impact of the community.
3 THE MILLENNIAL BENCHMARKS OVERVIEW CONNECT Mobile-Friendly Website Social Media Website Action Center Ambassadors Supporting Activism to Organizing Activism System INVOLVE Micro-volunteering Millennial Group Volunteering Committee Engagement Advisory Board Pro Bono Skills Board Participation Young Professional Models Full Continuum of Involvement Program Design and Idea Generation GIVE Online Giving Reports Impact of Gifts Peer Fundraising Direct Gifts Towards Interests Opportunities to Visit and See Impact of Gifts Peer Small Group Giving Circles CULTURE BUILD Acceptance Transparency Leadership-Inviting Solutions-Inspired Work/Life Integration Mentorship Reverse Mentorship Professional and Leadership Development for Staff Intergenerational Staff Team Problem-Solving
4 CONNECT Benchmarks will guide an organization to connect Millennials. Mobile Organization has a mobile-friendly website. Social Media Organization devotes internal resources (human and financial) to social media engagement. Organizations uses to communicate the opportunities to get involved in the issue/cause. Action Center Organization creates an action center for Millennials to participate with the organization to address the issues. Ambassadors Millennials participate as awareness ambassadors to spread news and perform outreach for the organization. Comprehensive Activism System Organizations builds a complete system from supporting to organizing activism that incorporates mobile and social media platforms. Website Website features opportunities to get involved, offers information about the organization, and shows Millennials how to engage peers in working to address the issue in the community.
5 INVOLVE Benchmarks will guide an organization to involve Millennials. Micro-volunteering Organization offers micro-volunteering (one-time commitments at 1-3 hours) opportunities for Millennials. Group Volunteering Organization offers peer group volunteering opportunities for Millennials. Pro Bono Skills Organization offers and utilizes pro bono skills-based volunteers through corporate partnerships. Board Millennials serve as board members. Young Professional Models Organizations creates service and leadership program for Millennials. Full Continuum of Involvement Organization offers a complete continuum of Millennial engagement. Committee Engagement Millennials serve on the board and organization committees. Advisory Board Millennials serve as advisors and/or on an advisory board for the organization. Program Design and Idea Generation Program Millennials are provided opportunities to design new approaches to programs, marketing, and outreach efforts.
6 GIVE Benchmarks will guide an organization to enhance Millennial giving. Online Giving Organization offers online giving as a method to support the organization. Reports Impact of Gifts Organization reports the impact of gifts online and offers opportunities for Millennial donors to ask questions regarding impact. Peer Fundraising Organization offers a peer fundraising program for Millennials to engage their peers in efforts to raise funds. Direct Gifts Towards Interests Organization allows Millennials to direct support to programs of their own interest. Opportunities to Visit and See Impact of Gifts Organization provides opportunities for Millennial to participate in experiential stewardship programs and trips to witness the issue firsthand and also see any tangible results of their gifts. Peer Small Group Giving Circles Organization offers and supports peer Millennial giving circles to support group interests.
7 CULTURE Benchmarks will guide organizational culture with Millennials. BUILD Acceptance Organization agrees to the BUILD cultural components of the Millennial Engagement Platform: Be Unified Understand Their Environment Identify Key Changemakers Lead By Engagement Determine Success Transparency Organization is transparent with internal and external audiences. Leadership-Inviting Organization offers opportunities to directly interact with executive leadership both at the staff and constituent levels. Solutions-Inspired Organization offers opportunities to create and design solutions to program and outreach problems. Work/Life Integration Organization offers staff opportunities for work/life integration methods. Reverse Mentorship Millennials mentor older staff and board members. Professional and Leadership Development for Staff Opportunities exist for Millennials to attend and participate in internal and external professional development. Intergenerational Staff Team Problem Solving All generations co-work in a team-based environment to solve organizational and community problems. Mentorship Opportunities exist for Millennials to be mentored by board and staff.
8 THE MILLENNIAL To continue exploring Millennial engagement visit to: Download the 2013 Millennial Impact Report Watch User Testing Videos View Infographs Thank you to the principal research and insights sponsor, The Case Foundation
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