A New Dimension To Traveler Information

Transcription

1 A New Dimension To Traveler Information

2 Have you ever been stuck in your train, metro or bus for an unknown reason, and not being informed for hours?

3 Did you have ever to ask someone in how many stops your stop would show up?

4 Or were you simply bored and did not know where to look?

5 How could a Transit Agency afford Digital Displays in all vehicles with Real Time Information?

6 Current IT technology and Digital Advertisement provide a New Dimension to Traveler Information

7 Affordable Advanced Passenger Info Who would not prefer to inform their passengers personally? Next Stop Mainstation in 3 min

8 IT Enablers

9 IT Enablers: 1. Public Broadband Radio Systems provide Real-Time Connectivity

10 IT Enablers: 1. Public Broadband Real-Time Connectivity 2. Displays more affordable and reliable 3. On-board data routing common technology

11 IT Enablers: 1. Public Broadband Real-Time Connectivity 2. Displays more affordable and reliable 3. On-board data routing common technology 4. Real time inferfaces between systems 5. Hosted technology

12 IT Enablers: 1. Broadband Connectivity 2. Digital Signage 3. On-board data routing 4. Real time inferfaces 5. Hosted technology

13 . And more focus on customer information in real time

14 Automatic Messages Information is shown on all displays without manual intervention. Disruption measure Route 1 Route 1 Disruption Route 1 Disruption

15 Feeds as source of information XML Feeds can be shown directly on the displays Accident route 1 of agency X Route 1 Disruption Route 1 Disruption

16 Feeds as source of information XML Feeds can be shown directly on the displays Touch Down!!!!! Touch Down!!!!! 27 : 0 27 : 0

17 Manual entry of information Messages can be entered via a web interface and distributed to the passengers Disruption measure Route 1 Route 1 Disruption Route 1 Disruption

18 How does it work on a vehicle?

19 Conclusion: Efficient communication! Mediapartner Sportsnetwork Advertiser Other Passenger Information Internet Transit Agency 1 Infotainment Traffic Server Infotainment Server Transit Agency 2 Transit Agency n

20 Now Advanced Passenger Information can be combined with Infotainment

21 Dual Screen Concept Trip Information - Messages from Dispatch - Next stop - Stop requested - Transfer information Infotainment - News - Weather - Video/TV - Advertising 21

22 Advanced Trip Information The passengers always see the latest information, provided in real time. Changes due to irregularities and traffic measures are automatically shown on the displays. Route Overview Next Stops Connecting Routes Connection Information Connecting Routes Delays of connections Platform information Traveler Advise End of route information Suggestions to travelers Notification Control Room Ad-hoc messages in case of irregularities and disturbances

23 Examples Infotainment The transit authority has the option to show various types of information and always decides which information is relevant to the passengers

24 Examples Infotainment The transit authority has the option to show various types of information and always decides which information is relevant to the passengers Operational Infos Important Operational Messages Weather Latest weather forecast, Snow hights UV no service running on Max due to truck on crossing. Twitter and RSS Feeds Showing relevant messages from Twitter and News sites Commercials National, regional and local advertisements Top-Headlines Recent news and information from Media Partners Touch Down!!!!! 27 : 0 24 played Other live Content Live sports Information, Dow Jones Index.

25 Content Distribution To ensure customer attention, 75% of content is neutral information Content Distribution 12.5% 12.5% 12.5% 37.5% 25.0% Advertisement News Traveler Info Cultural Various

26 Operational Concept Advertising agencies Media Cultural Partner X Trapeze and Infotainment partner Cooperation 3G/4G Data communication Software Server Providing Infotainment System Monitoring Contract management and partner coordination Transit Agency Purchasing or lease of displays Maintenance of displays

27 Estimated Annual Advertisement Revenue Ridership is most determining factor Zurich, 900 buses, 200 trams: Geneva, 450 buses, 100 trams: $8M/year $6M/year Regional Switzerland, 1500 buses: $12M/year Hamburg, 800 buses: $6M/year Boston, Mass, 1000 buses Washington, DC, 1300 buses Atlanta, GA, 700 buses $6M/year $8M/year $4M/year

28 Example Project Zurich 2005: First implementations Following years: Completion 100+ Trams 800+ Buses Functionality Route information Transfers Control center messaging

29 Example Project Stuttgart 2008: 10 trams(pilot) : 50 Bombardier Trams Starting 2010 Busses with 19 MFD Functionality Route information, transfers, control center messaging Advertisement through content system interface

30 Example Project Potsdam 2010: 7 New Volvo Busses 2011: Retrofit 6 Busses with MFD 2011: 10 New Stadler Trams with 160 MFD Functionality: Route information, transfers, control center messaging Advertisement

31 Example Project Thun 2013: 80 Buses equipped with Double Screens Functionality Route information, transfers, control center messaging Advertisement in cooperation with Livesystems

32 A New Dimension of Passenger Information Consistency in Real Time Enabled by the latest IT technologies Traveler Information Infotainment Metro, Light rail, Tram Stops and public spaces Buses

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37 Thank You Arjan van Andel Product Manager Passenger Information Copyright 2011 Trapeze Software Inc., its subsidiaries and affiliates. All rights reserved. March 25,