Barcode Quality. Your complete Retail End-to-End Supply Chain Support Package. Poor quality barcodes cost money. Retail Supply Chain Support Package

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1 Retail Spply Chain Spport Package Barcode Qality Yor complete Retail End-to-End Spply Chain Spport Package Poor qality barcodes cost money It has been estimated that the cost of poor barcode qality in the UK is somewhere between 500 million and 1 billion per year. James Spittle Chairman of GS1 UK

2 Barcode Qality Yor complete Retail End-to-End Spply Chain Spport Package Who we are Axicon Ato ID Ltd is a world leading barcode verification soltion provider. Based in the UK, we distribte or prodct range throgh a network of international partners across the globe. The company has specialised in all aspects of barcode qality for 30 years and the name Axicon is now synonymos with barcode qality. All Axicon verification eqipment conforms to the latest ISO/ANSI standards. Why is barcode qality necessary? Barcode qality is vital. Every time a barcode fails to scan, costs are incrred. At best the data is reqired to be entered manally, at worst deliveries are rejected. A recent srvey by GS1 UK pt the cost of poor qality barcodes in the UK in excess of 500 million per year. Until recently, many retailers have accepted these costs as a fact of trading life. However, an ever-increasing nmber of major retailers are now taking a very different approach by passing these costs back to the sppliers. Goods are retrned and fines imposed. For repeat offenders the ltimate sanction can be, and has been, de-listing as a spplier. Axicon is a UK based company with a worldwide network of partners The name Axicon is synonymos with barcode qality Axicon verification eqipment conforms to ISO/ANSI standards A GS1 srvey pts the cost of poor qality barcodes within the UK at 500 million Major retailers are taking a different approach to poor qality bar codes Page 2

3 Barcode Qality Yor complete Retail End-to-End Spply Chain Spport Package Or prodcts Barcode Verification: Axicon designs and manfactres the grondbreaking range of Axicon barcode verifiers. We are continally developing and adding extra fnctionality to or range of PC, Macintosh, portable and online verification systems. This is jst one of the reasons that, in many areas, Axicon is now recognised as the indstry standard. Axicon verifiers also are programmed to verify the latest symbologies. Axicon distribtes its barcode verification prodct range throgh a network of international partners across the globe. Consltancy: Axicon offers a complete range of consltancy in the area of barcode qality. This incldes services as varied as spplier, store and distribtion adits for major retailers. We are also experienced in the prodction of internal qality gidelines and procedres for mlti-national corporations. Barcode Images: Always at the ctting edge, Axicon has developed the niqe Axicon BarcodesDirect online barcode origination system, which provides online ordering and immediate delivery of barcodes 24/7. Alternatively, yo can order barcodes in the traditional way from or Barcode Imaging Brea. Labels: The Axicon Label Brea is one of the most experienced, respected and reliable barcode label printers in Britain today, with a qick trnarond and qality labels at low cost. Re-Labelling: If yor prodcts have incorrect barcode labels we can provide yo with new labels and also project manage the stock being re-worked. RFID: Axicon also has considerable experience in the emerging RFID technology. We are able to do short rns of smart tag labels. Or specialist RFID team can do both research and development and fll RFID project assessment. Page 3

4 Barcode Qality Yor complete Retail End-to-End Spply Chain Spport Package What s inclded in yor Retail Spply Chain Barcode Package? Retail Helpdesk. Axicon has a hge amont of experience in managing the barcode spport fnction for retailers. Or team of experts liaise with yo and yor sppliers advising on not only what is casing a barcode to fail, bt also on the action reqired to rectify this; All within timescales agreed pon by yorselves. A log of each individal error and spplier contact is recorded in a bespoke database tailored specifically to record the information yo need. This information can also be sed to spply yo with daily, weekly or monthly reports highlighting trends with new lines, barcodes in store, distribtion or isses with specific categories and sppliers. As well as problem solving, Axicon can also provide an extensive range of services and eqipment to yo and yor spply base; all activity is managed by a dedicated accont manager with an extensive knowledge of both barcoding and retail. Benefits Increased prodctivity Redced qees at point of sale Accrate stock control Increased availability Accrate in-store pricing It can be easy to spot a bad barcode, bt the emphasis at the Helpdesk is on advising sppliers on what they need to correct the isse and moreover, how they can prevent this from happening in the ftre. Faster, more accrate picking in yor distribtion centre Page 4

5 Barcode Qality Yor complete Retail End-to-End Spply Chain Spport Package What s inclded in yor Retail Spply Chain Barcode Package? Verification: Barcode verification is of paramont importance. In addition to checking the qality of the printed barcode, the Axicon range of barcode verification has an extensive range of data content checks inclding checks on GS1-128 barcodes, variable weight barcodes, copons and the new GS1 DataBar symbology which will be seen in the spply chain from The Axicon range also provides more reporting tools than any other verifier software that is sophisticated yet easy to se. All systems are provided with fll training on the se of the eqipment, interpretation of reslts and reporting tools. Recent additions inclde the GS1 barcode verification reporting template and the ability to verify GS1 DataBar. Benefits Free for life software pdates Increased traceability Technical spport at no charge All sers of the Axicon Verification Range enjoy free software pdates for life on all eqipment. Axicon reglarly pdate the software to enhance and add fnctionality to the system often as a reslt of cstomer feedback. Site of reporting tools Accracy, repeatability and reliability Page 5

6 Barcode Qality Yor complete Retail End-to-End Spply Chain Spport Package What s inclded in yor Retail Spply Chain Barcode Package? Aditing & Conltancy. With 30 years of experience, Axicon has the all the knowledge reqired to provide these services and indeed carry ot adits for retailers and their sppliers every week. Sch adits can take several forms: Spplier Adits: Carried ot on site, these adits look at every aspect of barcoding within the organisation. From nmber allocation and barcode creation to verification and application. Depot & Store Adits: These are carried ot both at goods-in, the POS and also by walking the depot/store. Problems are identified and checks carried ot to ensre previos errors have been corrected. Policy Docments & Qality Control Procedres: Axicon has written these for both small and large organisations, inclding ble chip companies sch as Tesco, Unilever, Sara Lee and Danone. These all encompassing docments cover every aspect of barcoding with in the organisation from nmber allocation & artwork to positive release at dispatch and often inclde a detailied look at every level of packaging on every prodct line. Advice on Standards: With representatives at GS1 and AIM, Axicon can provide yo with information on changes to the global standards and practices. Page 6

7 Barcode Qality Yor complete Retail End-to-End Spply Chain Spport Package What s inclded in yor Retail Spply Chain Barcode Package? Barcode Compliance Training: Axicon can provide training sessions to yor spplier base and relevant colleages on GS1 global barcoding standards. These corses can take place at or Oxfordshire headqarters or on-site at either yor or yor sppliers facilities. The corses inclde explanation of the global standards, the verification grading system, what barcode to se where, print qality and mch more. These training sessions can also be adapted to meet yor specific reqirements. Priority access to both or Imaging & Label Brea. Axicon provide a fast trnarond on barcode labels & images where yo and yor sppliers can order barcodes qick and easily. Always at the ctting edge, Axicon has developed the niqe Axicon BarcodesDirect online barcode origination system, which allows for the online ordering and immediate delivery of barcode images arond the clock. Axicon verifiers are PC and Mac based Axicon is experienced in writing barcode gidelines and procedres BarcodesDirect is Axicon s online barcode ordering system Axicon Labels garantee qality at a low cost The Axicon RFID team can do research and development in RFID projects Page 7

8 Contact Details For UK enqiries please contact Richard Atkins Tel: +44 (0) Mobile: +44 (0) For International enqiries please contact William van Benthm Mobile: +44 (0) Axicon Ato ID Ltd Barcode Verification Eqipment: +44 (0) Labels: +44 (0) Barcode Images: +44 (0) Acconts: +44 (0) Fax: +44 (0) Chrch Road, Weston on the Green, Oxfordshire, OX25 3QP, U.K. Tel: +44 (0) Fax: +44 (0) Web: