THE CQCD S PUBLICATIONS

Transcription

1 THE CQCD S PUBLICATIONS MEDIA KIT

2 FOR INFORMATION, CONTACT: Editorial content MRS LISE PLANTE COMMUNICATIONS AND MARKETING DIRECTOR (514) , ext: Advertising MR MICHEL PAGÉ ACCOUNT MANAGER (514) , ext: MRS CHANTALE BÉLANGER SALES MANAGER (514) , ext:

3 THE CQCD S PUBLICATIONS MEDIA KIT VOTRE FORCE, C EST NOTRE RÉSEAU!

4 THE CQCD S PUBLICATIONS Publications of the Conseil québécois du commerce de détail (CQCD). Enduring and impressive notoriety!!! YOUR STRENGTH IS OUR NETWORK! Le Détaillant magazine; Détail express e-letter; Tout en détail e-letter focusing on current government issues; Surveys and studies commissioned by the CQCD; o Results 2013 and Outlook for 2014 o Quebec consumers buying behaviour (spring) o Quebec consumers buying behaviour (fall) o Quebec consumers holiday buying behaviour.

5 YOUR STRENGTH IS OUR NETWORK! WHY CHOOSE TO ADVERTISE IN ONE OF THE CQCD S PUBLICATIONS? THE CQCD S PUBLICATIONS The Conseil québécois du commerce de détail (CQCD) is the undeniable leader of the retail sector. Its mission is to represent, promote and enhance the image of this sector of activity in Quebec; to develop ways to foster the advancement of its members; to ensure the development and prosperity of the sector; to represent of its members doing business in Quebec, who represent 70% of retail-related activity in Quebec, and defend their interests with all levels of government. The CQCD is the most important retailers group in Quebec. With more than 450,000 jobs, it is the largest employer and has the fifth largest payroll in the province. In 2012, retail sales in Quebec amounted to more than $103.1 billion. In short, the retail sector is doing well. It plays a major role in Quebec s economy and is firmly rooted in all regions of the province. Reach your target audience more effectively thanks to the CQCD! Our publications are reliable sources of information. Business decision-makers trust the CQCD s publications for the vision and objectivity they bring to the subjects addressed. They contain a wealth of relevant information on the retail sector, which readers use to make important business decisions. 5

6 LE MAGAZINE LE DÉTAILLANT LE DÉTAILLANT MAGAZINE Le Détaillant, the CQCD s official magazine, is the only French-language business magazine offering complete coverage of the various aspects and concerns of the retail sector. The editorial vision of Le Détaillant For 14 years, the magazine Le Détaillant has offered a vision of the Quebec retail sector from the inside, showcasing its key players and providing insight into the issues, the latest trends and the evolution of consumer behaviours. In addition, the magazine provides information on retail best practices and the most recent technological advancements and innovations. Focusing on themes specific to the retail sector, Le Détaillant also includes a feature on the economy, which provides Quebec retailers with information on the outlook for the sector, as well as columns dealing with technology and legal matters. Finally, each issue of the magazine showcases a retailer who is passionate about retail. If an aspect of your strategic development plan is to: increase your exposure within the retail sector, in particular with store owners and senior executives, national and regional chains, specialized chains and merchants groups; increase your organization s notoriety within the retail sector, in particular with store owners and senior executives, national and regional chains, specialized chains and merchants groups; become associated with a leader that will live up to your expectations. The CQCD offers you all these business opportunities in the context of a partnership that is profitable and much more The CQCD submitted a membership application to the Canadian Circulation Audit Board Inc. CCAB and to the Business Publications Audit of Circulation Worldwide (BPA) on July 30, Knowledgeable media buyers look for audit reports they can trust. BPA is the recognized audit organization trusted by advertisers and media buyers the world over.

7 EN BREF LE DÉTAILLANT MAGAZINE Frequency Five issues per year Circulation Spring ,000 copies including 900 copies distributed to participants in the annual Retail Convention Summer 7,000 copies Fall 7,000 copies Fall/Winter 7,000 copies Winter 7,000 copies Readership Average of 3.5 readers per copy (according to a 2009 survey of the magazine s readers) 65% are men and 35% are women; 19% are aged between 25 and 34; 55% are aged between 35 and 49; 26% are aged between 50 and 64; 56% of readers are in Montréal; Most of our readers report incomes of 70,000 or more; 90% of our readers read the magazine Le Détaillant to obtain information about the retail sector. 7,000 copies distributed within the retail sector: 35% distributed by mail and 65% distributed directly. Total readership: 28,000 readers Our readers work for companies covering all retail sub-sectors, including: Clothing; Hardware and home renovation; Pharmacies; Sports equipment / music / bookstores; Department stores, big box stores and chains; Electronics and household appliances; SAQ; Footwear, accessories and jewellery; Stores related to motor vehicles; Supermarkets; Furniture and home accessories; Specialty food stores; Film rentals. Le Détaillant provides information on a variety of subjects directly related to the many aspects of managing a retail business: Customer service; Loss prevention; Marketing; Inventory management; Resource protection; Merchandising; Consumer trends; Human resources; Environment. 7

8 YOUR STRENGTH IS OUR NETWORK! LE DÉTAILLANT MAGAZINE SYNOPSIS Spring 2014 issue Theme: Innovation In a highly competitive and rapidly changing environment, innovation is now imperative for retailers! Whether a retail business is seeking to make its mark in the wake of the invasion of the major players or is at a stage in its development that requires change, the key to its survival is its ability to innovate! Innovation as a driver of trade! Examples of retailers who have succeeded in making changes within their companies. Summer 2014 issue Theme: Environment Creating commercial value by developing a strategy focused on sustainable development. Is this an interesting and achievable challenge for retailers in 2014? Some examples of good practices among our retailers who have successfully gone green. Fall 2014 issue Theme: Human resources When it comes to human resources, succession planning or work-life balance, there is no doubt that human capital is an important asset for a business. The clash of generations brings its own set of challenges for retailers in their management of human resources. Fall - Winter 2014 issue Theme: Marketing Marketing is an essential element of business. Without marketing, even the best products and services are destined to fail. Moreover, all decisions made on the basis of a marketing strategy will influence consumers perception of your product. We will address the various facets of effective marketing. Winter 2014 Theme: Portrait of the retail sector in Quebec We will paint a portrait of the retail sector in Quebec and its impact on the economy. The arrival of major players forces retailers to innovate. How important is customer service in this environment? Interviews with managers on their vision of the sector for the coming years will also be presented. The enhancement of the sector s image will also be addressed, as now more than ever, we need to interest the younger generation in coming to work in retail.

9 PUBLICATION SCHEDULE 2014 LE DÉTAILLANT MAGAZINE Spring Summer Fall Fall/Winter Winter Advertising space February 8 May 20 August 5 September 30 November 11 Complete advertising February 25 May 27 August 12 October 7 November 25 material Distribution March 18 June 17 September 2 October 28 December 9 ADVERTISING RATES 1 issue 2 issues 3 issues 4 or 5 issues Spread $5,000 $4,800 $4,600 $4,200 Cover 4 $4,195 $4,030 $3,910 $3,755 Cover 2 or 3 $3,835 $3,720 $3,610 $3,465 1 page $3,250 $3,150 $3,055 $2,900 Double page $2,375 $2,300 $2,230 $2,110 Two-page banner 1/2 page horizontal $2,065 $2,000 $1,940 $1,845 1/3 page horizontal or vertical $1,575 $1,525 $1,480 $1,400 1/4 page horizontal $1,305 $1,265 $1,225 $1,165 * Rates for four-colour printing ** Unit rate Note: For a guaranteed position, add 25% to the rate. Rates subject to change without notice. Covers 2, 3 and 4: no cancellation accepted. Insert available: prices on request New in 2013 Jacket or cover flap $6,000 per issue (maximum 5 inches) 9

10 SIZES AVAILABLE Full page (bleed) Size: 8.75 in. x in. Text area: 7.5 in. x 9.75 in. Full page (non-bleed) Size: 8.25 in. x in. Text area: in. x in. Two-page banner (bleed) Size: in. x in. Text area: 16 in. x 2 in. LE DÉTAILLANT MAGAZINE 1/2 page (bleed) Size: 8.75 in. x 5.5 in. Text area: 7.5 in. x 4.5 in. 1/2 page (non-bleed) Size: in. x in. Text area: in. x 4.25 in.

11 SIZES AVAILABLE LE DÉTAILLANT MAGAZINE 1/3 page vertical (bleed) Size: 3.45 in. x in. Text area: 2.65 in. x 9.75 in. 1/3 page vertical (non-bleed) Size: in. x in. Text area: 2.35 in. x 9.65 in. 1/3 page horizontal (bleed) Size: 8.75 in. x in. Text area 7.5 in. x in. 1/3 page horizontal (non-bleed) Size: in. x in. Text area: in. x in. 1/4 page horizontal (bleed) Size: 8.75 in. x in. Text area 7.5 in. x 2 in. 1/4 page horizontal (non-bleed) Size: in. x in. Text area: in. x in. 11

12 TECHNICAL SPECIFICATIONS Platform Formats accepted Include Applicable charges Macintosh / PC PDF/X or PDF/X or PDF high-quality print at 300 dpi, CMYK, TIFF or EPS at a resolution of 300 dpi at 100% of reproduction size, CMYK. (We do not accept documents in native format: Quark, Illustrator or others) Crop marks / bleed / CMYK images Charges of $75 per hour will apply for any manipulation of a file submitted that does not conform to the specified dimensions or formats. TRANSFER METHOD FOR ADVERTISING FILES LE DÉTAILLANT MAGAZINE By FTP option recommended Questions Important URL: ftp://lucgirouard.com User: lucguest Password: luc2012 luc@lucgirouard.com Note: If your file exceeds the maximum size of your outgoing mail server, you may use a server such as «yousendit.com or wetransfer.com. Luc Girouard graphic design Tel.: luc@lucgirouard.com Your file name MUST NOT contain accented characters, symbols or spaces. Each final file must be accompanied by a proof (72 dpi) in JPEG or PDF format. For questions concerning the editorial content, please contact the Communications and Marketing Director, Mrs. Lise Plante, at , extension 200 or by at lplante@cqcd.org For questions concerning the reservation of your advertising space, please contact the Account Manager, Mr. Michel Pagé, at , extension 215 or by at mpage@cqcd.org

13 DÉTAIL EXPRESS E-LETTER DÉTAIL EXPRESS E-LETTER Détail express is a French-language e-letter published 10 times a year and distributed by to a list of more than 3,000 CQCD members and sub-members, store owners and senior executives, national and regional chains, specialized chains and merchants groups. This publication contains information concerning legislation as well as information dealing with elements of current affairs related to the retail sector. Laws and regulations, committee work, practical information: Détail express is THE reference for keeping informed, at a single click, of developments on questions of interest. It also reports on the CQCD s activities and events. On-line B2B publications have a great influence on buyers and decision-makers. They offer them information, reports and analyses on which they rely in making decisions. If an aspect of your strategic development plan is to: increase your exposure within the retail sector, in particular with store owners and senior executives, national and regional chains, specialized chains and merchants groups; increase your organization s notoriety within the retail sector, in particular with store owners and senior executives, national and regional chains, specialized chains and merchants groups; become associated with a leader that will live up to your expectations. The CQCD offers you all these business opportunities in the context of a partnership that is profitable and much more Advertisers are assured of effective and well-targeted exposure. We offer three formats for a banner ad with a link to your Internet site. RATES* 1 iss. 2 iss. 3 iss. 4 iss. 5 iss. 6 iss. 7 iss. 8 iss. 9 iss. 10 iss. 600px 100px $550 $415 $365 $345 $330 $320 $315 $310 $305 $300 * Montage en sus ** Unit rate 13

14 TOUT EN DÉTAIL E-LETTER FOCUSING ON CURRENT GOVERNMENT ISSUES TOUT EN DÉTAIL E-LETTER The main objective of this e-letter is to provide all our members with more details on topics of current interest related to the main government issues of the day, the legislative and regulatory agendas of the governments of Quebec and Canada applicable to the retail sector, and questions of a legal nature frequently posed to the CQCD s customer service. Tout en détail is distributed by to a list of more than 3,000 CQCD members and submembers, store owners and senior executives, national and regional chains, specialized chains and merchants groups. If an aspect of your strategic development plan is to: increase your exposure within the retail sector, in particular with store owners and senior executives, national and regional chains, specialized chains and merchants groups; increase your organization s notoriety within the retail sector, in particular with store owners and senior executives, national and regional chains, specialized chains and merchants groups; become associated with a leader that will live up to your expectations. The CQCD offers you all these business opportunities in the context of a partnership that is profitable and much more Advertisers are assured of effective and well-targeted exposure. Distribution dates and the subject of the article must be confirmed with the partner. Rates (unit rate) 1 Tout en détail e-letter: $2,000 2 Tout en détail e-letters: $1,500 Some specifi cations: Articles must be written entirely by the partner, in non-technical language that can be easily understood by all members; Each article must contain between 2,400 and 2,600 words to ensure in-depth treatment of the subject; Tout en détail includes a References and good practices section, where the partner must indicate references to the Internet sites of governmental and other organizations related to the subject of the article; Each article written must be approved by the CQCD prior to its publication;

15 TOUT EN DÉTAIL E-LETTER Each e-letter will publish the logo or logotype of the sponsoring firm, the author s name, the link to the firm s Internet site, and a banner ad; We will promote each e-letter in the CQCD s publications, in particular the Détail express e-letter and the CQCD s official magazine Détaillant, as well as on our Internet site; Each e-letter will be published on the CQCD s Internet site in the Communications and publications section, for a minimum of 3 months; A copy of the most recent e-letter will be inserted into the participants kits at our different business events such as conferences. Note: The CQCD holds the copyright. Consequently, the sponsor may not send a copy of the article to other audiences without the prior authorization of the CQCD. This offer is available exclusively to CQCD members and is limited to two publications per year. Publication schedule Four (4) issues are planned for The publication dates and themes will be determined at the beginning of the year by the different partners and the CQCD s government relations and communications and marketing departments. For editorial questions, please contact Me Françoise Pâquet at , extension 208 or by at fpaquet@cqcd.org For questions concerning the reservation of an issue of the Tout en détail e-letter, please contact the Account Manager, Mr. Michel Pagé, at , extension 215 or by at mpage@cqcd.org 15

16 YOUR STRENGTH IS OUR NETWORK! SURVEYS AND STUDIES SURVEYS AND STUDIES Results and Outlook for 2014 Quebec consumers buying behaviour (spring) Quebec consumers buying behaviour (fall) Quebec consumers holiday buying behaviour These publications are offered free of charge to our members. Non-members can obtain them at a modest cost. No advertising space is offered. However, we offer partnership opportunities through breakfast meetings where the results of the various surveys and studies are released. Mr. Turgeon, the CQCD s President and CEO, and Mr. Jean-François Grenier of the Altus Group Research and Marketing are the speakers at these events. We offer a partner the opportunity to participate in a forum to comment on the results of the survey or study presented during the breakfast.