2013 ADVERTISING PLANNER

Transcription

1 INFORMATION FOR MOTOR VEHICLE & LAW ENFORCEMENT OFFICIALS 2013 ADVERTISING PLANNER An Audience Unreachable by Any Other Magazine BENEFITS MOVE now offers both a print and interactive website of its award-winning publication. INTEGRATED PACKAGES Reach readers across print and interactive online with an integrated package!

2 BENEFITS INFORMATION FOR MOTOR VEHICLE & LAW ENFORCEMENT OFFICIALS SPRING 12 VOL.17 NO.2 Risky Business A The majority of fatal crashes involving 16-year-olds happen before midnight. How GDL laws are working to save lives. Safety Zone A look at FMCSA s medical certificate program AAMVA Annual International Conference: Spotlight Charlotte CIRCULATION MOVE now offers both a print edition and an interactive website of its award-winning publication. By expanding its delivery method, MOVE can now increase its reach further into the motor vehicle departments and capture a wider audience in a more environmentally friendly manner. By listening to the jurisdiction member needs to share information with their peers, we can now serve our readers in exciting new ways. MOVE magazine s new interactive website now offers exciting options to promote your brand, create more & better sales leads, and engage customers on a deeper level. 80% of survey respondents ranked MOVE good to excellent as a means of sharing information. Whether you are looking for a traditional print advertising campaign or a more integrated multidimensional marketing program, AAMVA s MOVE magazine will provide you both. Federal, state, provincial and local motor vehicle and law enforcement agency officials Executives from other transportation and safety-related organizations Transportation, public safety and revenue department officials Driver licensing directors and managers Vehicle registration and titling directors and managers Customer service managers and frontline personnel Information technology managers Members from local and foreign government agencies U.S. governors and select state legislators 2

3 WHAT READERS ARE SAYING ABOUT MOVE The information is already great. Very helpful articles. SCOPE MOVE readers depend on this magazine for practical and in-depth how-to information on: Identification security Identifying fraudulent documents Identifying internal and external fraud risks Document, information and system standards Best practices The newest imaging systems The latest time- and money-saving technologies Improving customer service Streamlining procedures and systems for efficiency Trends in vehicle enforcement and highway safety Improving interactions with commercial carriers Trends in motor vehicle safety equipment Queuing management systems I m happy to hear it will be available online. That will improve its use to users tremendously. MOVE is a valuable resource for our agency. 3

4 EDITORIAL PLANNING GUIDE WHAT S NEW IN MOVE New, focused content keeps readers informed of industry news and technological developments in MOVE s four quarterly issues and interactive website. CALENDAR Winter 2013 Mail Date: 1/31/2013 Space Reservation: 12/7/2012 Materials Deadline: 12/14/2013 MUSINGS Members muse about current events and pressing issues in a question and answer format. DASHBOARD Data Lady Janice Dluzynski tells all about the most popular survey questions and results. WEB EXCLUSIVES Articles covering timely issues and events that are available only at MOVEmag.org. CROSSROADS Members go head to head on important issues such as helmet laws and vanity plates. SPRING 2013 Mail Date: 4/30/2013 Space Reservation: 3/15/2013 Materials Deadline: 3/22/2013 SUMMER 2013 Mail Date: 7/31/2013 Space Reservation: 6/13/2013 Materials Deadline: 6/20/2013 FALL 2013 Mail Date: 10/31/2013 Space Reservation: 9/17/2013 Materials Deadline: 9/24/2013 BETWEEN THE AISLES Everything you need to know about legislative issues and how they affect the membership. BEHIND THE WHEEL Profiles on community members AAMVA members, federal government employees, anyone with a compelling story that members can relate to. IN THE HEADLIGHTS Showcasing AAMVA and how we give back to the community. ROADTRIP Highlighting important news from around the regions. * Articles subject to change. DIGITAL DEADLINES WINTER 2013 Space Reservation: 12/7/2012 Materials Deadline: 1/22/2013 SPRING 2013 Space Reservation: 3/15/2013 Materials Deadline: 4/19/2013 SUMMER 2013 Space Reservation: 6/13/2013 Materials Deadline: 7/22/2013 FALL 2013 Space Reservation: 9/17/2013 Materials Deadline: 10/22/2013 MULTIMEDIA Interviews with thought leaders and industry insiders. TAILLIGHTS An open forum used to communicate with members. 4

5 INTEGRATED PACKAGES Print Digital Web Banners MOVE Magazine has gotten a complete upgrade, and so have your advertising dollars. We have upgraded our current, static online format for a robust, engaging and interactive new website called MOVEmag.org. This new online magazine will introduce features like embedded videos, comments sections, and up-to-date articles that keep readers coming back more frequently. MOVE s content and feature articles will not change, but news and highlights from what s going on in the world of motor vehicle safety will be fresh and timely. This means more visibility for your advertising investment through the new site MOVEmag.org, and greater exposure for your company. MARKET SHARE PACKAGE Print Impact Interactive Impact Full page 4-c display in the four (4) quarterly issues of CHOICE OF MOVE ($14,470 value) Run of Site Banner (300x250 pixels), Online Impact Thousands research archives for information Content Center Sponsorship Ad: This advertisement will One full calendar year of exposure on MOVEmag.org, appear alongside a story s content as a Sponsored By MOVE s new interactive site ($8,000 value) promotion. Content Center ads let the viewer know the article or column is sponsored by a specific advertiser. Logo/Link inclusion in all of the MOVE OR announcements ($2,500 value) Video Sponsorship Ad & Text Link Standard Full Page Non $12,500 $13,700 Page 1 or OTOC Non $13,600 $15,100 Inside Front or Back Cover Non $13,800 $15,300 Back Cover Non $15,300 $17,000 SUCCESS PACKAGE Print Impact Interactive Impact Half page 4-c display in the four (4) quarterly issues Rotating ISLAND ad (300x250 pixel banner w/ link) of MOVE ($12,900 value) Text Link Online Impact Thousands research archives for information One full calendar year of exposure on MOVEmag.org, MOVE s new interactive site ($8,000 value) Logo/link inclusion in all of the MOVE 1/2 Page Island $9,950 Non $11,050 announcements 1/2 Page Horizontal ($2,500 value value) Non $8,100 $9,100 5

6 PRINT ONLY RATES AND SPECS RATES B&W 1x 2x 4x Spread $4600 $4264 $3905 Full Page $2706 $2508 $2296 1/2 Page Island $2244 $2086 $1924 1/2 Page $1702 $1558 $1558 1/4 Page $1320 $1155 $ Color Process $415 COLOR 1x 2x 4x Spread $6264 $5928 $5570 Full Page $3685 $3487 $3276 1/2 Page Island $3223 $3064 $2893 1/2 Page $2682 $2536 $2365 1/4 Page $2090 $1925 $1760 PREMIUM POSITIONS 1x 2x 4x Inside Front Cover (Cover 2) $4308 $4070 $3817 Inside Back Cover (Cover 3) $4308 $4070 $3817 Back Cover $4792 $4538 $4235 Page 1 $4235 $4010 $3768 Opposite TOC $4235 $4010 $3768 MEMBER DISCOUNT 10% discount is given to all AAMVA members. Discount will be taken before any applicable agency discount. AGENCY COMMISSION 15% discount for recognized agencies, net 30 days. In-house advertising departments are not considered recognized agencies and are not eligible for agency commission. INSERTS Advertiser supplies inserts completed, printed and ready for binding in sufficient quantity to match press run for scheduled issue. A paper and insert sample must be submitted to the editor for approval 10 days prior to the materials due date. Inserts billed as follows: Two-page Inserts: Two times the earned black-and-white rate plus $950 commissionable bind-in rate. Four-page Inserts: Three times the earned black-and-white rate plus $950 commissionable bind-in rate. Business-reply Cards: One time earned black-and-white rate plus $950 commissionable bind-in rate. SPECS Space Units Width Depth Spread (Bleed) 17 x 11 1/8 Spread (Non-Bleed) x Trim size for spread is 16 3/4 x 10 7/8. For bleed, extend artwork 1/8 beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8 inside all edges, and 3/8 from gutter on each side. Full Page (Bleed) 8.5 x Full Page (Non-Bleed) x Trim size of publication is 8 1/4 x 10 7/8. For bleed, extend artwork 1/8 beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8 inside all edges. 1/2 Page Horizontal 7.25 x /2 Page Island x /4 Page Vertical x FILE REQUIREMENTS A printed proof should accompany all submitted artwork. Do NOT include printer s marks (crop marks, registration marks, etc) in the file submission. If you are concerned that we will not know where your ad should be cropped, include crop marks on the printed proof and we will ensure that your ad is placed properly. Do NOT include a bleed with fractional ads. Please supply only a print-ready PDF file. We cannot accept any native application file formats (no Word, InDesign, Publisher, etc) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts must be embedded. Color: Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable. Black & white ads should use black only (not 4-color); images should be grayscale. 2-color ads should be built from CMYK process. Do not use Pantone/spot colors. We cannot guarantee an exact color match for spot colors. The publisher will not be held responsible for color running incorrectly if a digital color proof is not submitted by the advertiser. A digital color proof (Matchprint or Iris) should be submitted at 100% ad size. Laser or inkjet proofs are acceptable for content only, but cannot be used to guarantee color. SUBMITTING FILES Send to Eric Dunn at edunn@aamva.org Eric Dunn AAMVA 4301 Wilson Blvd., Suite 400 Arlington, VA Phone: Fax:

7 2013 ADVERTISING PLANNER Contact Robert Stershic t: f: e: