Media kit OACIQ. Media kit. Our readers' profile. Calendar Our offer. Technical specifications. Advertising policy.

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1 > MEDIA KIT 2016

2 Media kit OACIQ Media kit Our readers' profile Calendar 2016 Our offer Technical specifications Advertising policy Booking form 1

3 Media kit OACIQ The OACIQ The mission of the Organisme d autoréglementation du courtage immobilier du Québec (OACIQ) is to protect the public by overseeing the profession adequately and ensuring quality real estate and mortgage brokerage in Québec. One of the ways used to fulfil this mission is to put in place tools that promote the development and perfection of some 15,500 brokers and agency executive officers. To do this, the OACIQ puts at their disposal a diversified range of training activities, technological and administrative tools as well as specialized publications, including the e-magazine Profession BROKER, to name a few. 2

4 Media kit OACIQ Profession BROKER The e-magazine Profession BROKER offers current content reflecting the hot issues and topics of the Québec real estate and mortgage brokerage field. Regarded as a reference in professional practices by various real estate and mortgage brokerage partners, this publication is also a tool for brokerage practitioners. Whether it's about legal, tax, administrative or technical topics, the magazine offers a diversified content: reports and analyses on the issues facing the profession, commercial and mortgage columns, professional practices, trends, etc. Available in tablet version for ipad and Android, in Google play and App Store, the magazine is also available on the OACIQ's public website and in Synbad, the site reserved for brokers, in order to reach a larger readership. 4issues per year +16,000 readers Profession BROKER is: 4 issues per year Over 16,000 readers, including brokers and other real estate and mortgage partners; an excellent showcase allowing a direct and privileged contact with all Québec brokers who carry out more than 70,000 residential sales per year; a web media available in tablet version for ipad and Android and in electronic PDF version. 3

5 Our readers' profile - OACIQ OUR READERS' PROFILE The Profession BROKER's readership is mostly made up of brokers, namely: OVER 15,500 PRACTISING REAL ESTATE OR MORTGAGE BROKERAGE THE HIGHEST PROPORTION IS BETWEEN 50 AND 54 YEARS OLD 2,000 1, Light colour: Women Dark colour: Men November 2014 Statistics 4

6 Our readers' profile - OACIQ ALMOST 40% ARE LOCATED IN THE METROPOLITAN REGION, 38% ARE IN THE AREAS SURROUNDING MONTREAL, NAMELY MONTÉRÉGIE, LAURENTIDES AND LAVAL, 15% ARE IN VERY REMOTE AREAS AND 8% ARE FROM THE NATIONAL CAPITAL. MONTREAL MONTÉRÉGIE, LAURENTIDES AND LAVAL 38% OTHER REGIONS QUÉBEC 15% 40% 8% 5

7 Calendar OACIQ CALENDAR 2015* SPRING Reservations Graphic design request Material Publication February 12 February 19 February 26 March SUMMER Reservations Graphic design request Material Publication May 13 May 20 May 27 June FALL Reservations Graphic design request Material Publication September 2 September 9 September 16 October WINTER Reservations Graphic design request Material Publication November 11 November 18 November 25 January 2017 * Dates are subject to change without prior notice. 6

8 Our offer - OACIQ OUR OFFER With the purchase of four executive publications of an advertising space of the same format, the OACIQ gives you a discount. To take advantage of this offer, you must pay the four consecutive publications in a single payment, at the time of the first publication. No refund will be issued if you cancel one or many of the reserved publications. 4X 1 PAGE SAVE 25% $2,250 OR $1,687 X 4 PUBLICATIONS Book 4publications and save! 4X 1/2 PAGE SAVE 15% $1,250 OR $1,063 X 4 PUBLICATIONS 4X 1/4 PAGE SAVE 10% $650 OR $585 X 4 PUBLICATIONS 7

9 Technical specifications - OACIQ TECHNICAL SPECIFICATIONS Graphic standards The final files accepted are: PDF, JPEG, AI, MOV, or a Web link to your video. PDF: For the PDF format, the images must be in EPS, TIFF or JPEG and at least 120 dpi at 100%. Please embed all fonts. All other file formats (e.g. Microsoft Word, PowerPoint, QuarkXPress) are incompatible with our production systems. You may send your files to this web address: oaciq.com/transfertpublicites Important: Any ad not submitted in the proper format will be returned to the sender. Ad content is subject to publisher s approval. 1 page Width: 1536 px Height: 2048 px Design services included: 4 h $2,250 1/2 page vertical Width: 768 px Height: 2048 px Design services included: 2 h $1,250 1/2 page horizontal Width: 1536 px Height: 1024 px Design services included: 2 h $1,250 1/4 page Width: 768 px Height: 1024 px Design services included: 1 h $650 We offer a graphic design bank of hours to set up, change or enhance your ad. It is included in the price of each of our advertising packages. To avail yourself of this service, your source files (InDesign, Illustrator, Photoshop) must be forwarded to us one week prior to the deadline. You want to take your advertising concept further? You think you have additional needs to carry out your ad? The OACIQ may offer you a design service as a complement to meet your needs. For more information in this regard, us at publicites@oaciq.com. CONTACT Feel free to contact us for more information. Marie-Ève Bellemare-Tessier / publicites@oaciq.com / Telephone: or , ext

10 Policy on advertising in the Profession BROKER magazine - OACIQ POLICY ON ADVERTISING IN THE PROFESSION BROKER MAGAZINE Advertising published in the OACIQ periodical (Profession BROKER magazine) by advertisers must conform to the provisions of the Real Estate Brokerage Act (R.S.Q. c. C-73.2) and the Regulation respecting brokerage requirements, professional conduct of brokers and advertising regarding the rules of advertising and representation to follow. The OACIQ does not allow the diffusion of any advertising on its periodical (Profession BROKER magazine) from persons, companies or the following groups: Brokers; Agencies; Franchisors; Groups of brokers or agencies; Persons or companies promoting mortgage or real estate brokerage services. The OACIQ does not allow the diffusion of any advertising on oaciq.com website. Advertising made by advertisers Advertising made by advertisers must contain: The full name of the advertiser and, if applicable, the fact that s/he is a holder of a professional title; Advertising made by advertisers may also contain the followings: Any logo or visual element which the advertiser is authorized to use; The telephone number of the main establishment in Quebec; The address of the main establishment in Quebec; Other business information (fax number, website address, , etc.); A description of the product, service or event advertised; Any other information necessary to ensure a clear understanding and required by the type of ad. General Advertising must provide sufficient information so as not to deceive or mislead the public. All advertising content must be verifiable, quantifiable and supported by solid and rigorous proof. Comparative advertising is not permitted, i.e. comparison to a competitor, reference to market share, sales statistics, sales figures, etc

11 Politique entourant la publicité dans le magazine Profession COURTIER - OACIQ Authorized advertising INSTITUTIONAL ADVERTISING Advertising by which the advertiser makes its name known (brand name) and presents any features that distinguish him/her in terms of products or services offered. BUSINESS CARD Reduced size ad containing only the advertiser s name, logo and business information. NOTICE OF APPOINTMENT Ad announcing someone s appointment to a position. BUSINESS OPPORTUNITIES Ad announcing business opportunities, i.e. sales or company mergers as well as the sale and rental of equipment, office equipment, etc. Ad validation process Ad projects are received by the Communications Department and go through a validation process by various authorities within the OACIQ. Approval is given by the Communications Department Director. The confirmation to the advertiser or any request to modify the ad is sent to the person in charge of advertising sales. The OACIQ reserves the right to refuse any ad deemed contrary to this policy or otherwise inappropriate. Rate cards Please see the OACIQ media kit for the conditions and rates to advertise in the Profession BROKER magazine. The advertising policy can be amended without prior notice by the OACIQ Board of Directors

12 Service des communications - OACIQ RESERVATION OF ADVERTISING SPACE PROFESSION BROKER MAGAZINE ADVERTISER COMPANY CONTACT PERSON ADDRESS CITY POSTAL CODE TELEPHONE BILLING ADDRESS (IF DIFFERENT) TO THE ATTENTION OF ADDRESS CITY POSTAL CODE TELEPHONE Edition Format Cost ($) SUB-TOTAL + GST + QST AMOUNT DUE With the purchase of four consecutive publications of an advertising space of the same format, the OACIQ gives you a discount ranging from 10% to 25% (see page 7 of the "Media Kit" for details). To take advantage of this offer, you must pay the four consecutive publications in a single payment, at the time of the first publication. No refund will be issued if you cancel one or many of the reserved publications. METHOD OF PAYMENT By cheque (an invoice will be sent to you after the publication) By credit card: Visa Mastercard Card number Expiry date (dd-mm-yyyy) X Cardholder's signature Cardholder's name X Signature of the advertiser or his representative Date Please send your reservation request to: Marie-Ève Bellemare-Tessier publicites@oaciq.com or by fax: