Rugby People Partnership Opportunities

Transcription

1 Rugby People Partnership Opportunities Jonathan Smith is a typical Rugby Person. He coaches the U15s at a Surrey rugby club. He is also a 150,000-a-year fund manager at a City investment company.

2 NOV2013 VOLUME 4 ISSUE 8 About Rugby People Rugby People are active, high income, affluent achievers, typically professional, managerial or retired. They are an attractive audience for advertisers who are seeking to promote quality brands for property, motors, luxury items, investments and savings. About Green Star Media UNSHAKEABLE SCRUM DEBATE WOULD YOU RUN TRAINING DEFENCE WITHOUT A BALL? BOOK REVIEW: LEGACY 15 LESSONS FROM THE ALL BLACKS RUGBY COACHJune 19, 2013 Learn Train Develop Enjoy KICK OUT OF HAND LIKE KIWI LEGEND CARTER REVEALED The rucking secret of a professional WEEKLY Issue /$4.99 WIN MORE RUCKS 7SKILLS STEPS YOU MUST MASTER MASTER EFFECTIVE LEADERSHIP 3 rules you should know create and relieve pressure with the boot HONE SKILLS THE coach but probably don t WALLABIES WAY 7 DEBATE: DO WE NEED TO USE NEW DRILLS, OLD DRILLS OR JUST PLAY GAMES GREAT TIPS FOR THE BUSY RUGBY COACH TRACKING TO TACKLE SQUAD ROTATION HOW TO KEEP EVERY PLAYER HAPPY > KICKING KING DAN CARTER GREAT WAYS TO WARM UP HOW CAN I MAKE MY PLAYERS FASTER? WIN A COPY Green Star Media is the leading UK provider of quality coaching and training content to rugby communities through three major services: Better Rugby Coaching, Rugby Coach Weekly and International Rugby Coaching. Together with our sister lists serving football coaching communities, we have the largest readership of any sports coaching media, either print or web, in the UK. 2

3 Profile at a glance Employment 81% are directors or managers, professionals or retired. Property Typically owns a detached five bedroom home outright. House values are typically 34% above the UK base of 225,000. Income Average household income is 42,600 which is 17% above the national average. 81% more households in the sample than in the UK base have income above 100,000. Savings and Investments Savings are over 25,000 and investments 20,000. Preferred investments are unit trusts and ISA. Data provided by ACORN, November 2013, based on 11,667 home postcodes of Green Star Media rugby customers 3

4 Profile at a glance Cars 44% have two or more cars, and there is an over representation of luxury or executive cars, sports 4x4 or MPV, and large family cars. Communication Most use the internet daily and prefer to be contacted by . Average internet usage is 20 hours per Social status Income 63% are in the top seven Average household ACORN groups: income is 42,600 Lavish Lifestyles, which Executive is 17% Wealth, above Mature the Money, national average. City Sophisticates, 81% more households Career Climbers, in the sample Countryside than in the Communities. UK base have 43% income are in the above top three 100,000. groups, known as Affluent Achievers. Shopping and Leisure Typical Rugby People shop at M&S or Waitrose for food, and John Lewis and M&S for clothes, and read The Telegraph or The Times. Data provided by ACORN, November 2013, based on 11,667 home postcodes of Green Star Media rugby customers 4

5 Partner benefits Direct to inbox Immediate, impactful strong call to action Solus advertising opportunities Instant response Ideal for lead generation Advertising that works 5

6 File data Size: 38,000 opted in addresses Mailings: External mailings are limited to two per calendar month History: List commenced 2004 but never mailed by non-sports organisations 6

7 Detailed ACORN Profile commentary Middle aged Detached houses Luxury cars Interests include wine and antiques/ fine art Buys wine and books holidays on the internet High savings Owns home outright High incomes Directors & Managerial Home life The customers in this profile (Green Star Media - Rugby) will typically be living in detached homes with at least 5 bedrooms, which they are likely to own outright. One would expect there to be 3-4 people living in these neighbourhoods with 2-3 dependent children in the household. House values in these neighbourhoods is typically around 34% above the base (United Kingdom) average of 225,564. Characteristically, the family or household structure is likely to be a couple family with no children or a couple family with children. Finance People working in these types of neighbourhoods will typically work in senior management or be in one of the professions. Average household income across this profile is around 42,600 which is 17% above the base average and many will pay a higher rate of tax. About 81% more households than in the base have an income of over 100,000. The savings value of these customers is expected to be over 25,000 and they are likely to have investments of over 20,000. They are likely to save and invest their money in unit trusts. or a stocks and shares ISA. A greater proportion of people in the profile than in the base have a credit card and they are likely to spend over 500 per month. They are unlikely to have any loans and/or current debts. There are few benefits claimants amongst this profile. Data provided by ACORN, November 2013, based on 11,667 home postcodes of Green Star Media rugby customers 7

8 Detailed ACORN Profile commentary While most people in this profile would prefer to be contacted by . They will also respond to an or mail addressed to the householder or the occupier or to you by name. They are acceptable of receiving information via cinema advertisements and/or an from home improvement and DIY companies and/or travel/ holiday companies. Shopping When it comes to grocery shopping, the people in this profile tend to prefer grocers such as Waitrose and M & S, where their weekly food and drink (inc. alcohol) spend is about per person, which is about the same as the base average. Clothing and footwear spend is approximately per week and the preferred high street shops (though not necessarily fashion) tend to be Anne Summers, John Lewis and Marks & Spencer. Internet & Digital Communication The people in this profile tend to use the internet daily and they ll be online for more than 20 hours per week, using the internet to book holidays and to check prices online. The internet purchasing habits of this profile, over and above those of the base, centre around buying things like wine, holidays and financial services. Annual expenditure on internet purchases is about 590 per person, which is above the base average. Their smartphone is possibly an iphone. Lifestyle Interests might include wine, antiques and/or fine art and home computing. Some might read home and gardening or motor magazine titles. The preferred daily newspaper tends to be either Daily Telegraph or The Times. For relaxation, these people are inclined to read history/ biography or mystery/ detective/thriller type books and listen to classical music and jazz. There are very few health issues with the people in this profile. Data provided by ACORN, November 2013, based on 11,667 home postcodes of Green Star Media rugby customers 8

9 Partnership opportunities YOUR BRAND HERE in partnership with You can reach 38,000+ Football People in the UK through exclusive partnership s 125 per 1,000 s YOUR MESSAGE HERE Partnership 4,750 (+ 1,000 production) An additional 97,000 opted-in non-uk Football People are available at 50 per 1,000 9

10 Contact Elisabeth Cammell Partnership Manager Green Star Media Meadow View, Tannery Lane, Bramley Guildford GU5 0AB United Kingdom Mobile: +44 (0) Skype: liscammell 10