Football People Partnership Opportunities

Transcription

1 Football People Partnership Opportunities David Wilson is a typical Football Person. He coaches the U12s at a Surrey Football club. He is also a 100,000-a-year director of a software company in London.

2 Charlton athletic newport CoUntY lma ambassador huddersfield town morecambe In partnership with About Football People Football People are active, high income, affluent achievers, typically professional and with a family. They are an attractive audience for advertisers who are seeking to promote quality brands for property, motors, luxury items, investments and savings. About Green Star Media january 2014 Soccer CoaChing practices from the world s SOCCER COACH leading managers and CoaChes COACHING DILEMMA IS IT WRONG TO TEACH PLAYERS TO BEND THE RULES? liverpool Learn Train Develop Enjoy January 8, 2014 Issue 350 $5.99/3.99 ATTACKING TEAM WORK COACH YOUR FORWARDS TO SCORE LIKE LIVERPOOL SECOND-HALF TACTICS WHETHER YOU RE 1-0 UP OR 1-0 DOWN, SET UP YOUR TEAM TO WIN CROSSED LINES SCORE MORE WITH OUR TRICKY FREE-KICK SET PIECE THE BEST TRAINING SESSIONS EVERY WEEK Exclusive Training practices from top professional managers Brendan < LUIS SUAREZ THE PREMIER LEAGUE S TOP SCORER rodgers MAXIMISING TEAM LEARNING Chris powell Pre-matchday session extra-time interview: JUstin edinburgh Crossing and finishing WEEKLY paul BUCKle Passing between 6 the lines darren robinson Mid-season fitness west ham United manager sam allardyce TIPS FOR STRONGER PLAYERS THE BIG DEBATE SHOULD MORE TIME BE SPENT ON THE TRAINING PITCH? Jim BentleY Attacking play in a system Green Star Media is the leading UK provider of quality coaching and training content to football communities through three major services: Better Football Coaching, Soccer Coach Weekly and Elite Soccer. Together with our sister lists serving football coaching communities, we have the largest readership of any sports coaching media, either print or web, in the UK. 2

3 Profile at a glance Employment 70.1% are directors or managers, professionals or retired. Property Typically living in detached homes with 4-5 bedrooms bought with a mortgage. Property values will be typically 8% above the UK base of 225,000. Income Average household income is around 40,200 which is 10% above a base average. About 27% more households than the base will have a household income of 80,000 to 100,000. Savings and Investments Savings are over 25,000 and investments 20,000. Preferred investments are unit trusts and ISA. Data provided by ACORN, November 2013, based on 20,705 home postcodes of Green Star Media football customers 3

4 Profile at a glance Cars 40% have two or more cars, and there is an over representation of luxury or executive cars, sports 4x4 or MPV, and large family cars. Communication Most use the internet daily. They prefer to be contacted by or Social status Income 48% are in the top seven Average household ACORN groups: income is 42,600 Lavish Lifestyles, which Executive is 17% Wealth, above Mature the Money, national average. City Sophisticates, 81% more households Career Climbers, in the sample Countryside than in the Communities. UK base have 33% income are in the above top three 100,000. groups, known as Affluent Achievers. Shopping and Leisure Typical Football People shop at M&S or Waitrose for food, and John Lewis and M&S for clothes, and read The Telegraph or The Times. Data provided by ACORN, November 2013, based on 20,705 home postcodes of Green Star Media football customers 4

5 Partner benefits Direct to inbox Immediate, impactful strong call to action Solus advertising opportunities Instant response Ideal for lead generation Advertising that works 5

6 File data Size: 97,000 opted in addresses Mailings: External mailings are limited to two per calendar month History: List commenced 2004 but never mailed by non-sports organisations 6

7 Detailed ACORN Profile commentary Middle aged Detached houses Luxury cars Mortgaged Books holidays on the internet High savings Interests include playing golf and wine High incomes Directors & Managerial Home life The customers in this profile (Green Star Media - Football) will typically be living in detached homes with 4-5 bedrooms, which they are buying with a mortgage. One would expect there to be 3-4 people living in these neighbourhoods with 2-3 dependent children in the household. House values in these neighbourhoods are typically around 8% above the base (United Kingdom) average of 225,564. Characteristically, the family or household structure is likely to be a couple family with children or a couple family with no children. Finance People working in these types of neighbourhoods will typically work in senior management or be in one of the professions. Average household income across this profile is around 40,200 which is 10% above the base average and many will pay a higher rate of tax. About 27% more households than in the base have an income of between 80,000 and 100,000. The savings value of these customers is expected to be over 25,000 and they are likely to have investments of over 20,000. They are likely to save and invest their money in unit trusts. or a stocks and shares ISA. A greater proportion of people in the profile than in the base have a credit card and they are likely to spend over 500 per month. They are unlikely to have any loans and/or current debts. There are few benefits claimants amongst this profile. Data provided by ACORN, November 2013, based on 20,705 home postcodes of Green Star Media football customers 7

8 Detailed ACORN Profile commentary While most people in this profile would prefer to be contacted by . They will also respond to an or a text message. They are acceptable of receiving information via cinema advertisements and/or mail - addressed to the householder or the occupier or to you by name from home improvement and DIY companies and/or telephone companies. Shopping When it comes to grocery shopping, the people in this profile tend to prefer grocers such as Waitrose and M & S, where their weekly food and drink (inc. alcohol) spend is about per person, which is about the same as the base average. Clothing and footwear spend is approximately per week and the preferred high street shops (though not necessarily fashion) tend to be John Lewis, Marks & Spencer and Next. Internet & Digital Communication The people in this profile tend to use the internet daily and they ll be online for an average of less than 2 hours per week, using the internet to book holidays and to check prices online. The internet purchasing habits of this profile, over and above those of the base, centre around buying things like holidays, wine and financial services. Annual expenditure on internet purchases is about 560 per person, which is slightly above the base average. Their smartphone is possibly an iphone. Lifestyle Interests might include wine, playing golf and home computing. Some might read home and gardening or travel magazine titles. The preferred daily newspaper tends to be either Daily Telegraph or The Times. For relaxation, these people are inclined to read mystery/ detective/thriller or romance type books and listen to classical music and pop/rock. There are very few health issues with the people in this profile. Data provided by ACORN, November 2013, based on 20,705 home postcodes of Green Star Media football customers 8

9 Partnership opportunities YOUR BRAND HERE in partnership with You can reach 97,000+ Football People in the UK through exclusive partnership s 70 per 1,000 s YOUR MESSAGE HERE Partnership 6,790 (+ 1,000 production) An additional 220,000 opted-in non-uk Football People are available at 30 per 1,000 9

10 Contact Elisabeth Cammell Partnership Manager Green Star Media Meadow View, Tannery Lane, Bramley Guildford GU5 0AB United Kingdom Mobile: +44 (0) Skype: liscammell 10