SOUTH AUSTRALIA S BIGGEST SELLING LIFESTYLE MAGAZINE

Transcription

1 R Media kit 2018: CELEBRATING 15 YEARS IN PRINT SOUTH AUSTRALIA S BIGGEST SELLING LIFESTYLE MAGAZINE

2 This year is our 15th year of publication. Quite an achievement for a family-owned business, but in a way perhaps not so surprising because of our dedication to South Australia. We proudly proclaim on our cover The Best of Adelaide and South Australia. Since our beginnings in December 2003 we ve become the state s biggest-selling magazine, thanks to the wonderful support from businesses through their advertising commitments, and likewise the strong support from readers and subscribers. Apart from a reach of approximately 50,000 each month, we have a large group who follow us on our increasingly-watched Facebook, Instagram and Twitter sites, and we maintain regular contact with advertisers and subscribers to all our publications through our frequent and informative newsletters. David Smith Publisher ABOUT us...» SALIFE is family owned, printed and produced entirely in South Australia» Sold through our 300 newsagencies and outlets state-wide» Available in the Qantas and Virgin Blue lounges in Adelaide and Melbourne» Community conscience: we donate to and support a number of South Australian charities R» Reach a highly engaged audience on Facebook and Instagram

3 OUR MAGAZINES ARE THE PERFECT PLACE TO SPREAD YOUR MESSAGE. SALIFE is a highly sophisticated magazine that showcases the incredible talent in South Australia; talent that includes designers, artists, entrepreneurs, business people, chefs, architects, winemakers... the list is almost endless. SALIFE Delivers... Strong brand recall (63% general population) Strong general population perceptions Relevant content, reputable brand, good value for money Time spent reading SALIFE (almost 5 hour average) People like to show SALIFE off (83% keep them on display; 66% of SALIFE subscribers pass their magazine on to friends and family; 36% have subscribed for more than 5 years; 91% intend to renew their subscription; 70% have purchased an item after seeing it in their magazine.) SALIFE readers most likely... A reputable source for South Australian content» Sit in the AB Demographic» Women 30+» Married with either young, teenage or adult children» Tertiary educated» Have an annual household income of $100,000 +» Are technologically inclined» Interested in well-being, fashion, home inspiration, travel and the arts» To support a charity» Seek out events and places that highlight fabulous lifestyle that SA delivers

4 THE POWER OF PRINT Adding Print Magazines to any other media channel delivers strong consumer brand affinity and purchase intent, beyond that achieved when advertising is seen on any other two channel combinations Magazines performance is driven by strong passion among readers: Higher claimed attention paid to advertising Print Magazine over other channels Ability to deliver trust and inspiration, which leads to stronger brand confidence and purchase intent Ability to build product and brand knowledge, driving greater brand familiarity and engagement Fiftyfive5, May 2017; The impact of including Magazine advertising in an integrated campaign QUICK facts... 81% SALIFE readers have children 61% Believe private schooling is important 36% Have subscribed for more than 5 years 91% Intend to renew their subscription 70% Have purchased an item after seeing it in the magazine 60% Shop at independent retailers 44% Eat out on average once a week On a regular basis SALIFE subscribers like to: 55% Cook 75% Read 51% Listen to music/see live music 57% Entertain at home 56% Garden 56% Keep fit 54% Travel within SA 53% Go shopping 74% Eat out SALIFE subscribers intend to spend money monthly on: 94% Eating out 68% Fashion - clothes 47% Fashion - shoes 66% Hair/Beauty 46% Cosmetics 28% Sporting events 38% Theatre/shows

5 In each issue... LUXURY HOMES AND GARDENS» SALIFE offers readers the opportunity to visit private properties for inspiration in design and style. Our high quality photographs reflect the luxury lifestyles enjoyed in these homes and gardens FOOD AND WINE» Each issue we look at what s happening on the local, and regional, foodie scene and invite readers to dine, drink and devour our state s bountiful offerings. PEOPLE AND PLACES» Readers like to know who s doing what and where. Each issue features interesting South Australians and we take readers to places they may be thinking of visiting, and some they ve never heard of. SEE AND BE SEEN» Our widely-read social pages celebrate recent events around the state and the featured weddings are sure to inspire any bride and groom. FASHION» Keeping up with trends in fashion and accessories, each issue features the best of the current season and it s all locally available. LIVING WELL» Never before have we been so aware of the importance of taking care of ourselves. Our local experts offer tips on all facets of well-being from diet and exercise to mindfulness. PARENTING» Whether we re talking to new parents, soccer mums or grandparents, we all want the best for our offspring. Local contributors share their expertise to help navigate the minefield of raising a child. SPECIAL features... WEDDINGS» South Australian weddings have long been a much loved feature in SALIFE, so we now have additional features in our March and October issues celebrating weddings across the state. EDUCATION» From primary through University studies, our Education Feature magazine attached to the August issue of SALIFE is a valuable resource for parents and students.

6 WHY US Targeted communications are more persuasive and effective. When it comes to engaging with your target audience, magazines are one step ahead because they establish a strong, intimate one-onone relationship with their readers. Both editorial and advertising content is relevant. Niche magazines such as SALIFE also have another advantage: we deliver content that tends to be more relevant to the reader than other media. We know our target audience very well and they are at the forefront of our minds at every editorial meeting. Contact us... BROOKE SEWARD» brooke@salife.com.au» GET IN TOUCH with us... CASSANDRA BARENDREGT» cassandra@salife.com.au» FIND US ON SOCIAL facebook.com/salifemagazine» instagram.com/salifepublications/ Subscribe to our e-newsletters at salife.com.au

7 EFFECTIVE DECEMBER 2017 PO Box 2, Goodwood SA 5034 Ground Floor, 10 Greenhill Road, Wayville SA 5034 T F E admin@salife.com.au W salife.com.au COPYRIGHT CANONGATE PARTNERS PTY LTD 2015 ABN Advertising deadlines SOUTH AUSTRALIA S BIGGEST SELLING LIFESTYLE MAGAZINE ISSUE ON SALE BOOKING DEADLINE MATERIAL DEADLINE June 7 May 11 May 16 July 5 June 8 June 13 August 2 July 6 July 11 September 6 August 10 August 15 October 4 September 7 September 12 November 1 October 5 October 10 December 6 November 9 November February 7 January 11 January 16 March 7 February 8 February 13 April 4 March 8 March 13 May 2 April 5 April 10 June 6 May 10 May 15 July 4 June 7 June 12 August 1 July 5 July 10 September 5 August 9 August 14

8 EFFECTIVE DECEMBER 2017 PO Box 2, Goodwood SA 5034 Ground Floor, 10 Greenhill Road, Wayville SA 5034 T F E admin@salife.com.au W salife.com.au COPYRIGHT CANONGATE PARTNERS PTY LTD 2015 ABN Artwork specifications SOUTH AUSTRALIA S BIGGEST SELLING LIFESTYLE MAGAZINE SALIFE magazine s finished size is 240mm wide x 320mm high and is burst bound. It is printed on 95gsm gloss art stock, with the cover printed on 300gsm satin stock. The magazine is published monthly (except January) and retails for $8.80. Please ensure All artwork is supplied as Press Quality PDFs. All images and logos are 300dpi, CMYK (no spot colours). All fonts are embedded or outlined. All double page and full pages are supplied with 3mm bleed. This continuation of your artwork allows for potential minor variation when the magazine is trimmed. The minimum font size is 6.5pt for contact details and minimum 7.5pt for body copy. Reversed text should be medium to bold. Colours will only be matched if artwork is supplied with a hard copy proof, provided from a printer s professional colour proofing system. All other hard copy proofs will be used as a positional guide only. Advertisement sizes Contact us for specifications for back cover, gatefolds, inserts, onserts and flysheet. HALF PAGE VERTICAL 96mm wide x 280mm high DOUBLE PAGE with 3mm bleed 486mm wide x 326mm high (trim size 480mm wide x 320mm high) Ensure type is 20mm from the gutter. Keep all important information 15mm from the top and bottom of your page. FULL PAGE with 3mm bleed 246mm wide x 326mm high (trim size 240mm wide x 320mm high) Ensure type is 20mm from the gutter, remember your advertisement could be on a left or right hand page. Keep all important information 15mm from the top and bottom of your page. HALF PAGE HORIZONTAL 200mm wide x 136mm high QUARTER PAGE 96mm wide x 136mm high SALIFE MARKETPLACE 99mm wide x 68mm high