Communication & dissemination
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1 Communication & dissemination Tim Allen- Press office Ana Maqueda Digital dissemination Christine Kormann ESS.VIP DIGICOM Overview Tim Allen Work of the Press Office & Media Support Special productions Ana Maqueda 's digital publications & data visualisations Statistics Explained Christine Kormann DIGICOM Project 1
2 We provide high quality statistics for Europe...making a difference in the ocean of information 2
3 News Releases 200+ per year indicators 50+ others English, French & German EU, EA, Member States If possible Candidates, EFTA Monthly Flash inflation Inflation (HICP) Unemployment International trade Industrial production Industrial producer prices Construction production Retail trade Annual Public deficit & debt -indicators Quarterly GDP (2*flash, 2nd) Balance of payments House prices Employment Labour market flows Labour cost Job vacancies Quarterly sectoral accounts (Household/Business 1 st release, 2 nd release) Government debt Government deficit 3
4 Other News Releases First releases of other key indicators Energy Labour market Transport... Main publications Regional Yearbook... International events Women's Day What's New Latest statistical and corporate news (conferences, events, website) in English only 4
5 Annual release calendar -Indicators only Weekly calendar -Indicator & Other NR, News Items Also available as internet calendar Twitter Followers 5
6 Special productions On the occasion of a new Presidency of the Council 6
7 Special productions On the occasion of EU-wide events Media Support Answers questions about data and methodology Tailor-made data extractions for journalists Receives around requests per year Requests are dealt with as rapidly as possible eurostat-mediasupport@ec.europa.eu Tel:
8 Institutional Support Dedicated service for staff of EU Institutions, International Organisations (UN, OECD, etc.), Central Banks and National Statistical Offices Requests are dealt with as rapidly as possible Tel: (+352) User support 8
9 Exploring new ways of communicating statistics In a world of fast-food information, European statistics should be: - easily accessible - easy to understand - interactive -reusable 9
10 digital publications Present statistics which better correspond to new behaviours of users by using short texts interactive infographics diversity of tools Provide statistical background to citizens to better understand the priorities of the European Commission digital publications Let's go live! 10
11 Four chapters answering questions on the digital single market Profile of the digital society and businesses 11
12 E-Commerce Internet security & the cloud 12
13 Policy background Different types of visualisation Interactive infographics Photos Flow maps Animations / videos 13
14 Energy flows (Sankey diagram) The near future of digital publications... A new digital publication to come in Autum 2017: 14
15 More dynamic visualisation tools can be found on the website and on the THEMES IN THE SPOTLIGHT page 15
16 Just released Statistics Explained: Your guide to European statistics 16
17 Statistics Explained Around 900 articles in English Yearbook articles are available in English, French & German Around 20 articles are available in all EU languages More background information on Statistics Explained: Statistics 4 beginners 17
18 DIGICOM Project Modernising communication and dissemination of European statistics Focus on users Strive for quality Harness new data sources Promote efficiency in production processes Improve dissemination and communication DIGICOM contributes to 2 key areas of the ESS Vision
19 DIGICOM Statistics for all: reach not only policy makers and experts but citizens, younger people Statistics for each: more targeted products, revisiting the dissemination cycle DIGICOM 4 Areas of Activity Innovative and shareable products Open data dissemination User analysis User analysis Communication and promotion 19
20 DIGICOM - 18 NSI involved WP1 WP2 WP3 WP4 1. In-depth user analysis Review of information on users based on past interactions Four heterogeneous sources user satisfaction survey User support system Website log files e-reputation platform Result: updated user categories based on frequency and complexity of use 20
21 ESAC EU institutions & agencies Clients NSIs ECB International organizations Heavy users Media, Researchers, Commercial redisseminators Intermediate users Public administration, Students and educators, Commercial companies, Social media multipliers Light users Political parties, Private users Partners Users Next steps (by end 2017) Study on user needs User testing of digital publication User personas Image from 21
22 Engaging more with users For citizens: Facebook (November 2016) For experts: Discussion platform (September 2017) 22
23 14 NSIs contributed to pilot phase Discussion platform for experts (oct 2017) 23
24 2. Innovative products Sharing visualisation tools and infographics Digital publication ographs/youth/index_en.html 24
25 3. From Open Data to Linked Open Data? "design principles for connecting and sharing machine-readable data " Tim Berners Lee " Challenges Technical Costs Organizational Skills Opportunities Flexible means of data dissemination Enhanced data exploration Enables the linking with other sources Next step: ESSnet PWC study Malta Workshop January
26 Examples (ISTAT) 4. Communication and literacy Informing, make statistics more appealing Interpreting: help users to interpret the data, frequent mistakes Teaching: principles of official statistics, source, statistical concepts 26
27 statistics Pilot dissemination of statistics with a different level of maturity Target: advanced users and scientific community Seek feedback on the use of the statistics and on the methodology 53 Statistics for beginners () Statistical literacy Inventory of national practices Competition Videos Interactive exhibition E-learning for students 27
28 European Statistical Olympics Competition targeting secondary school students 12 NSIs Promote curiosity and interest in official statistics Launch on European Statistics Day: European final: May 2018 Massive Online Open Course on regions Partnership with EU Committee of the Regions Educational videos on Statistics on Regions and Cities Tools used in regional statistics (atlas, app) Space dimensions in data (territorial dimensions, regions, nuts) Release January
29 For more information Contact us and subscribe to the newsletter at Visit our webpage Thank you for your attention! Any questions? 29
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