Group Name : Terracotta Name of local event : Vendeur Festival PART 1. a) Screenshots of website :

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Nancy Bryant
5 years ago
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1 Group Name : Terracotta Name of local event : Vendeur Festival PART 1 a) Screenshots of website :

2 b) List of issues/problems with event s website : c) Problem : The font size for reading text of the content is too big. This is because, from the design aspect, the size for reading text should be around 12 points and below. d) Solution : Make the font size 12 points for readable text.

3 e) Problem : The color scheme of the homepage does not represent the festival itself. They should incorporate cheerful color to attract first-timers. f) Solutions : Change the color scheme to a cheerful color palette to attract even more viewers. g) Problem :

Instead of publishing all photos on the web gallery, they directly link it to Instagram which is not good because some people does not have access to Instagram account.

4 Instead of publishing all photos on the web gallery, they directly link it to Instagram which is not good because some people does not have access to Instagram account. They should have made a proper gallery on their websites for proper viewing. h) Solution : Make a proper gallery on the gallery tab for a more convenient viewing experience. e) List of other known e-marketing methods. Instagram (@vendeurfestival) Twitter (@vendeurfestival) Facebook event page (Vendeur Festival MATRADE) (vendeurfestival@gmail.com) f) Twitter (@vendeurfestival) Instagram (@vendeurfestival)

5 Facebook event page (Vendeur Festival MATRADE) g) List of issues/ problem with e-marketing methods use by the event : TWITTER

6 Lack of updates on live event. INSTAGRAM Bias towards famous established brand. No variety of their live update pictures. FACEBOOK EVENT PAGE Lack of update and info about the event. No default picture. Incomplete page which might lead to confusion. h) Suggestions of solutions for each issue/problem : TWITTER Update more pictures about the event from time to time. INSTAGRAM Be fair in term of marketing wise towards all the vendor. Give variety to their live update pictures. FACEBOOK EVENT PAGE Update more and make the page more alive and informative. Add default picture. Complete the page with appropriate information. 2. Good case study example : KL Raya Festival a) Screenshots of the e-marketing campaign Facebook page (Mood Republik KL Raya Fest)

They use multimedia approach in their marketing strategy to promote and attract more people to attend their event. c) What can you learn?

7 Instagram b) What made it successful? They treat their vendors in terms of marketing wise fairly despite their brand names. They update their events regularly with contents that could make an engagement with their followers. They use multimedia approach in their marketing strategy to promote and attract more people to attend their event. c) What can you learn? We should be fair to all the vendor. We should not neglect the importance of making an engagement with the followers through social media accounts. We should use multimedia approach frequently and think out of the box in terms of marketing strategies to grab attention.

8 d) Anything you would do to improve it? Make an official website. Improve their branding design for a more professional look. PART 2 1. Situation analysis : a. Describe the event VF Resources, we are based event management company that will plan successful events which has established since 15 May 2014 with registration no X by The Companies Commision of Malaysia. We are dedicated to giving our clients the tools and expertise to host successful events that strengthen their brand, foster relationships with existing clients and engage with new clients. We are located at Level 3, No 22A, Jalan PJU 5/20D, The Strand Kota Damansara, Petaling Jaya. Hence, VF Resources are very familiar with and have succesfully build our name in Online Festival / Entrepreneur Online Industry with events named Vendeur Festival. Vendeur Festival is our official event that we managed on our own with unique and targeted mission and visions. Vendeur Festival has started since 2014 where it is a platform for Online Entrepreneur to market and physically selling their products. b. SWOT analysis of the event STRENGTHS The event and the company are well-influenced by local artist in Malaysia. They have huge follower based in social media (Instagram). The company websites has a proper, convenient, responsive and easy to access by people. The pioneer on bringing online entrepreneurs to expand their business in the real world.

9 WEAKNESS They didn t choose the place wisely (the place is not strategic). The date of the festival is not suitable. Lack of huge brand in their festival. The company unwilling to get out of their comfort zone in term of risk and marketing. Lack of traditional marketing (no flyer). OPPORTUNITIES Good connection with entertainment industry in Malaysia. Vendor concept festival is a current trend among online entrepreneur and the people. Save cost in term of social media marketing because of huge follower based. THREATS Their competitor (KL Raya Fest) came out with a much more aggressive marketing strategies. Vendor based festival are becoming mainstream. Not willing to step out of their comfort zone because they think they will always be on top.

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