THE TEAM. Ruqaya Alloo Senior Major: Economics Minor: Mathematical Finance & Arabic

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1 PRESS D

2 THE TEAM Ruqaya Alloo Senior Major: Economics Minor: Mathematical Finance & Arabic Ishaan Chokhani Sophomore Major: Business Administration Minor: Advertising

3 APP OVERVIEW Dirty clothes? Not enough time to do laundry? Lazy? Press D is here to save the day! Press D is a universal app that is designed to assist users to connect with their local dry cleaners everywhere they go. We offer high quality service and convenient pick-up and delivery right at your doorstep. Say goodbye to wrinkled clothes!

4 BREAKTHROUGH FEATURES Integrated with Google Maps, Apple Maps etc. to give nearest laundromat location Reviews of each venue with pictures integrated from Google reviews, app reviews, Yelp Wide range of available services like: dry cleaning, wash and fold, wash and press & repair. Cost of each load/item depending on required service Extended working hours for customers convenience. Convenient and efficient pick-up and delivery service through out the day.

5 COLOR PALETTE

6 TARGET AUDIENCE UNIVERSAL APP STUDENTS WORKAHOLICS TOURISTS YEARS OLD

7 Con s: COMPETITOR S RESEARCH This app is constrained based on their delivery times, they only deliver between 8pm-10pm. App layout is rather dull, not much human interference incorporated in the app. Lack of interactive features. Our Advantage: Press D: Our app provides convenient and efficient pick up and drop of through out the day. In addition to this, our app is integrated with maps and reviews of local laundromat which offer the user a more interactive platform. RINSE

8 COMPETITOR S RESEARCH Con s: This app is only offer on the ios platform Service area is only limited to New York and New Jersey area. No transparent pricing feature available. Our Advantage: Press D: Our app provides a universal platform available to users in different areas. In addition to this, we offer a transparent price system where a user is able to view the price of each load of laundry/service he/she chooses. CLEANLY

9 USABILITY TEST Feedback o Integrate pricing in the app so the user is aware of the price of each service o Have a timer or update to show the progress of the order Updates o Integrated the pricing list in the app so the user is aware of each price. o Included a status bar which sends notifications through your phone when your order is in different stages. oshould consider incorporating a feature whereby the user is able to choose from a range of detergent and fabric softener. o Incorporated a feature where by the user is able to choose from a range of fabric softeners and detergent.

10 MARKET SUMMARY o Press D faces the uphill task of joining not only a relatively unknown and untapped market, but also disrupting the market leaders rinse and cleanly. o As of currently Rinse and Cleanly holding onto majority of the market share, However, their services aren t efficient based on the customer s review. o Hence, Press D will improve on it s competitor s weakness and implement smart marketing strategies to win not just new customers but also steal the existing customers of their competitors.

11 MARKETING STRATEGIES Social Media (Facebook, Instagram ads) Campus representatives on College Campus Partnership with Travel websites, such as: Expedia, Travelocity. Discount and Referral codes. 1st time users get $15 credit, and for every friend who downloads the app you and your friend get $10 off your next laundry order.

12 MONETARY STRATEGIES Rush Delivery option ($5 extra for delivery within 12 hours, $10 for delivery within 6 hours) Plans to increase percentage share of each sale as trust grows between partners 8% of each sale made by these laundromats/dry cleaners through the app (much below the market value of 13.5%) Partnerships with local laundromats and dry cleaners

13 RESOURCES Human Resources: App Developers PR Managers Delivery Men/Women Tie ups with laundromats and dry cleaners Technical Resources: GPS Cloud Space/Database Social media connections Computers Other Resources: Cars/Delivery Vehicles

14 INVESTMENTS AND FINANCIAL PLANS Year 1: We put more money into marketing than any other area to get our name across Year 2: After having initially started only in the major cities of California, if certain requirements are met we plan to expand to other cities in the west and central US. More money is put into resources. Year 3: If the app is a widespread success, we ll expand to the major locations on the eastern coast as well. Year 3 is when the profits start coming in. 250, , , ,000 50,000 0 Press D Financial Forecast Plan. Year 1 Year 2 Year 3 Resources Marketing Expenses

15 PROTOTYPE