2018 AMI TRAINING HUB HANDBOOK. Providing cutting edge marketing theory and practice to fuel progress in the careers of Marketers

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1 2018 AMI TRAINING HUB HANDBOOK Providing cutting edge marketing theory and practice to fuel progress in the careers of Marketers

2 CEO message One in two adults in the working population have something to do with marketing in their roles i.e. acquiring customers; retaining customers or improving the customer experience. That is over 6 million people! While many roles are under threat of automation, creative professions such as Marketing is not yet one of them. Marketing is experiencing strong double-digit jobs growth and will most likely continue to do so. At AMI we believe that collaboration, accountability, learning and professional standards are important to the growth of the dynamic marketing profession. I m delighted to present our 2018 Professional Development Program as our continuing effort to provide cutting edge marketing theory to fuel progress in the careers of Marketers. Lee Tonitto CEO AMI Training Hub Handbook

3 Table of contents About AMI Workshops 04 Grow brand you Develop your personal brand 06 Back to Basics Fundamental marketing training 10 Simulations Learn. Practice. Play 12 Tools of the Trade Learn fundamentals and digital skills14 Targeted Industry focused training Customised Marketing Skills Assessment Corporate workshops AMI Training Hub Handbook 3

4 About AMI workshops AMI offers a range of fundamental, industry-targeted and customised workshops to help marketers develop their skills and enhance their careers. AMI is investing in helping marketers Grow Brand You. Our AMI manufactured workshops are instrumental in a better understanding of the marketing sector. Do you want to learn more about marketing or seek to improve your marketing skills in specific areas? AMI training offers a large range of short and longer term training courses with the flexibility of being online or in-class. This ensures you have the most relevant and up-to-date information at your fingertips. Learn more about the areas of training we provide: Grow Brand You, Back to Basics, Business Simulations, Tools of the Trade and Industry Focused Training. Upon completion of all AMI Manufactured workshops, you will receive a certificate of completion ed to you AMI Training Hub Handbook

5 To read more about our offering and register online visit bit.do/amitraining 2018 AMI Training Hub Handbook 5

6 Grow brand you Develop your personal brand AMI Training Hub Handbook Personal professional development is our focus. We know that marketers are constantly learning new skills. This means keeping up with new trends and technology. Have you considered what personal skill you could use to get to the next stage in your career?

7 LinkedIn Workshop Media Interview Skills Run by a LinkedIn industry professional, this workshop will help you understand how to utilise the platform s hidden capabilities to grow your organisation s brand. Prepare your team for the media as they learn how to conduct themselves and represent your organisation during an interview with the media or a presentation to your board. Maximum capacity of 8 participants for this class. In-class (Syd, Bris, Melb) Online Non-Member $400 Member $280 4 CPM PMP hours In-class (Bris) Non-Member $750 Member $525 CPM $450 4 CPM PMP hours Lucy Bingle. Lucy Bingle is a LinkedIn Marketing Expert, she provides expert LinkedIn consulting services and LinkedIn marketing training globally. Lucy has over 20 years marketing experience. She is passionate about helping companies and individuals build brand awareness on LinkedIn. Peter Buckley. Peter Buckley uses his now 35 years of presentation, broadcast and communication experience in all facets of what he does as Keynote Speaker; MC; Presentation Skills Specialist; Talent Development Mentor; Voice Artist and On-Camera Presenter AMI Training Hub Handbook 7

8 Marketing Leadership Training How creative leadership skills and thinking can make a difference. Learn what qualities and skills are expected at the CMO level and what steps you can take to get there. Flying Solo Are you thinking about starting your own solo business and contracting your marketing services? It can be a challenging time in a difficult market out there, which is why it s more important than ever to master the fundamentals so you can create your contractor brand and make an impact, right from the very start. In-class (Syd) Non-Member $750 Member $525 CPM $450 Paul Whybrow has over 30 years experience as an award winner in the media and entertainment industry including promotions, online video, broadcast, interactive television and production. At Vårda Creative Leadership, his focus is on consulting, teaching, coaching and changing business AMI Training Hub Handbook 4 CPM PMP hours In-class Online Non-Member $550 4 CPM PMP Member $385 CPM $330 hours Christopher Melotti is a Marketing, Social Media and Copywriting Aficionado. He owns his own Copywriting and Marketing consulting business, Melotti Media. He also runs TheCopywritingBlog. com.au, is a published author, and won NSW Chief Marketing Officer (CMO) of the Year award in 2017.

9 Boardroom Pathways AMI has formed partnerships to cover all angles in creating a pathway for marketers to gain board positons. If one of your career aspirations is to bring marketing expertise and advice to the Board, then we highly recommend you set yourself up for success and explore our pathway to the boardroom programs further. AMI provides access to the latest insights in marketing developments including the update of skills and knowledge in areas that I may have had little exposure in the past (new frontiers for me in social marketing etc.) AMI CPM Member Online Non-Member $3,850 Member $1,590 4 CPM PMP hours This training is delivered in partnership with Director Institute - next generation directors who provide current and aspiring board directors with resources, peer to peer education and access to an exclusive business network, and a wide range of board opportunities available nowhere else in the market AMI AMI Training Training Hub Hub Handbook Handbook 9

10 Marketing for Non-Marketers For organisations which do not have someone dedicated to marketing or for those who want a better understanding of marketing. It can also be for those who want to move into marketing profession from an affiliated sector such as events, design, media or sales. Back to Basics Fundamental marketing training Not your normal 101 class. New to the marketing profession, want to move sideways from a different department into a more Marketing focused role? Do you work in a small organisaiton where you wear many hats and want your Marketing hat to fit a little better? In-class (QLD) Online Non-Member $550 Member $385 CPM $330 4 CPM PMP hours Sandra O Neil. Sandra provides specialist marketing training, sharing 25 years of experience in business and marketing incorporating media, advertising, business development, sales, management, consulting, and training AMI AMI Training Hub Hub Handbook

11 Marketing for NFPs and SMEs Facebook Business Manager Training As a small business or not for profit, this workshop demonstrates how to market to the best of your ability on a shoestring budget. What opportunities are open to you that the big corporations can not access. Four weekly interactive webinars which are essential training for users of Facebook for Business. This training will walk you through why Business Manager is essential, process for setup, using All The features, and becoming a Business Manager Master. In-class (Syd) Online Non-Member $550 Member $385 CPM $330 4 CPM PMP hours Online $328 4 CPM PMP hours Sandra O Neil. Sandra provides specialist marketing training, sharing 25 years of experience in business and marketing incorporating media, advertising, business development, sales, management, consulting, and training. Beth Powell. Beth is an experienced facilitator and educator with a capability to align theory with practical useable outcomes. Beth has held executive roles in communications and marketing in the commercial, not for profit, and government sectors AMI Training Hub Handbook 11

12 Business Simulations Learn. Practice. Play AMI Training Hub Handbook Simulations are a great way to experience the real-world effect of marketing and business, where the decisions made by participants result in organisational forecasts over many years. These are competitive online, real-world business challenges.

13 Digital MediaPro DIGITAL MediaPRO exposes you to the use of digital media, communicating with digital natives, and transforming media planning and execution. Get two of your colleagues and immerse yourselves in the world of digital media. Compete against your colleagues, industry peers and marketers from around the globe! Brand Pro BrandPro gives participants the chance to prove their marketing expertise by being in charge of marketing two brands in the BrandPRO world. Your job is to develop the marketing mix for two mobile phone brands over 5 years where you will analyse financial & marketing position, decide strategic direction and maximize Share Price Index. Online Challenge Price per team Non-Member $930 Member $650 CPM $ CPM PMP hours Online Challenge Price per team Non-Member $930 Member $650 CPM $ CPM PMP hours In collaboration with SP Jain School of Management. SP Jain is a world-class business school with campuses in Dubai, Mumbai, Singapore and Sydney. At SP Jain School of Global management disruptive innovation in education is the core focus for us to be recognised across the world as Game changers. We succeed by reimagining business education to create global business leaders ready for the workplace of the future AMI Training Hub Handbook 13

14 Tools of the Trade Learn basic marketing skills AMI Training Hub Handbook Marketing skills are the bones of the job. AMI offer you access to workshops online and face to face which will help you learn new marketing skills or brush up on old ones.

15 Copywriting Workshop Copywriting and content marketing are essential parts of marketing in today s world. It is more important than ever to have the skills to create or work with contracted copywriters to produce valuable and engaging content for different mediums that cuts through the noise and engages your audience effectively. In-class Online Non-Member $550 4 CPM PMP Member $385 CPM $330 hours Christopher Melotti is a Marketing, Social Media and Copywriting Aficionado. He owns his own Copywriting and Marketing consulting business, Melotti Media. He also runs TheCopywritingBlog. com.au, is a published author, and won NSW Chief Marketing Officer (CMO) of the Year award in Brand IQ Pro Training Add A details variety hereof topics across multiple levels of experience is available on the IQ platform. With the choice of full certificates, online modular courses and single training sessions, AMI training is flexible and customised for you! Topics available: Analytics Creative Content Data Digital Marketing Mobile Non-Member $930 Member $650 CPM $558 (Per team) Marketing Technology Search Marketing Social Media Privacy To learn more about IQ training, visit AMI Training Hub Handbook 15

16 Targeted Industry targeted training AMI Training Hub Handbook All industries are unique and have different customer needs and marketing approaches. Based on requests from our community, in 2018 we will start a series of workshops, targeted at different markets and industries.

17 Drive More Business Most car buyers search the internet before ever stepping foot in a dealership. This training provides information and practical skills on how to attract prospects and retain customers using online marketing methods. Topics covered include SEO, Search Marketing, Social Media Marketing and Advertising and practical marketing to increase customer lifetime value, specifically for dealerships. Marketing Skills Assessment AMI FACTS is the intelligent and comprehensive development program that arms marketers and businesses with the industry skills of the future - today. In-class Online Varying 4 CPM PMP hours Beth Powell. Beth has over 10 years experience in digital marketing and has been working as a trainer, coach and consultant to dealerships for the past four years. She has become the go-to person for digital marketing strategies to increase revenue. Beth has a masters degree in digital communication and culture and moved from working as a director of marketing for corporations to full time entrepreneur. But it s not just about training. It s an end-to-end framework specifically designed to help you determine required skills, test current capabilities, gain recognition and ensure you and your company not only keep on top of the latest marketing trends, but are also setting them for the future. For both corporates and agencies, business success depends on building the skills and marketing intelligence of your marketing teams to face the dynamic challenges of increasing customer expectations. Our unique approach to skill enhancement will help increase your company and team s marketing skills, along with your career and business success. To learn more about AMI FACTS visit training@ami.org.au or call on AMI Training Hub Handbook 17

18 Customised Marketing Workshops Below are some questions to consider when you are looking at our customised workshops. These will help us tailor the workshops to meet your training needs. For more information, please or call on The Business Need What s the purpose of your proposed workshop? (Please briefly describe the organisational need or gap this workshop will address) What, if any, other interventions have you made to address this in the past? Briefly describe any successes or failed attempts. Why have these succeeded (or not)? Workshop Outcomes What will your staff doing, or doing differently that will let you know a positive change has occurred as a result of the workshop? Is this a change in skill/behaviour/attitude? How do you plan to ensure actions and learning s from the workshop are successfully transferred back to the workplace? How will you know this investment (of time) in your people has worked? Who? Who is the workshop that will be created targeted at? Who will benefit? Any other thoughts / comments that will support the prioritisation, and selection of the proposed workshop to be developed. Additional Requirements? May incur an additional cost. Is any catering required? Do you need us to source a venue? How many attendees will be within a workshop? How many workshops will be held? What state will this workshop/s be held? Do you have a training budget? AMI Training Hub Handbook

19 Customised Marketing Workshops AMI can tailor any of these workshops to focus on the challenges your organisation faces, and the goals you wish to achieve. There are a couple of options of customisation available to meet requirements of your budget. TAILORED WORKSHOPS. Tailor one of our highly successful pre-existing workshops to your industry; like a custom-fit suit. These focus on the challenges your industry face, and the goals you wish to achieve. We offer full day workshops at a minimum cost of $3,300. Every additional participant over 10 will cost $250 per person. BESPOKE WORKSHOPS. Take your training KPIs to the next level with cutting edge workshops delivered to your office, with topics chosen entirely for your organisation at a minimum cost of $5,000. Every additional participant will cost $ participant 10 participants 15 participants 20 participants AMI Manufactured Workshop $450 - $750 $4,500 - $7,500 $6,750 - $11,250 $9,000 - $15,000 Tailored Workshop NA Bespoke Workshop NA $3,300 $5,000 $4,550 $6,500 $5,800 $8, AMI Training Hub Handbook 19

20 AMI PROFESSIONAL DEVELOPMENT TEAM Phone: Office: PO Box 322, St Leonards NSW 2065 contact us now