Legal Disclaimer. Innovative Solutions for the Ultimate Consumer Experience PRIVATE & CONFIDENTIAL

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Walter Farmer
6 years ago
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2 Legal Disclaimer Steren Electronics is an Interna/onal electronics manufacturer with offices in San Diego, California; Mexico City, Mexico; Memphis, Tennessee; Denver, Colorado; and Shanghai, China, as well as distribu/on facili/es throughout the U.S. and Mexico. We are delighted to present informa/on about Steren Electronics, its North American distribu/on of our robust product line, and our vision for future expansion in U.S. markets. This presenta/on is offered for informa/on purposes only, and by that we mean it does not cons/tute an offer to enter into any sort of license agreement or franchise agreement in any sense. We may develop these programs in the future; but for now we are most interested in establishing a non- exclusive buy- sell rela/onship to support dealers who are in receipt of this informa/on packet.

3 An Introduction to Steren Electronics What Are the Dealer Network Challenges Who Is Steren Electronics What Is Steren s Product Offering What Is Steren s Partnership Proposal Steren Stores and Photo Collection Steren and NewTek Supply Line Cards

4 Profitable Stores in Transition Dealer and Franchisee Issues, Needs and Concerns What Brand Name Will Dealers and Franchisees Use? Will the Current Brand Remain Viable? Can Dealers Rely On It? What Technology Platform Will Support Store Business? Where Can Products Be Sourced to Replenish Stores? How to Maintain Margins Through Purchasing Leverage? Where to Get Promotional and Advertising Support? Where to Get Financing and Operational Support? How to Create Long-term Wealth Development?

Steren Electronics International Founded over 60 years ago, Steren Electronics International continues to

world, offering a wide variety of innovative solutions for the ultimate consumer experience.

Comprehensive Franchise Management Extensive Retail Experience San Diego Shanghai Marketing, Merchandising

5 Steren Electronics International Founded over 60 years ago, Steren Electronics International continues to be a leading manufacturer of one of the largest portfolios in the electronics and electrical connectivity world, offering a wide variety of innovative solutions for the ultimate consumer experience. Pillars of Success High Quality Manufacturing and Distribution Innovative Research and Development Comprehensive Franchise Management Extensive Retail Experience San Diego Shanghai Marketing, Merchandising and Advertising Expertise Superior Customer Service and Technical Support Mexico Unique and Sophisticated Fulfillment Solutions

6 Steren Electronics International A Global Consumer Electronics Leader Steren Is the Largest Electronics Company in Mexico #1 Recognized Consumer Electronics Brand in Mexico Over 390 Steren Retail Outlets Internationally Over 5,000 Products in the Retail and Consumer Electronics Markets Partnered with More Than 95 Factories in Asia Over 2,000 Employees Worldwide Corporate Offices in San Diego, Mexico City and Shanghai U.S. Distribution in San Diego, Memphis and Denver

7 Comprehensive Product Offering Retail Ready Steren Product Solutions 5,000 Consumer Packaged Products 25 Product Categories Represented English and Spanish Language Packaging Comprehensive Planagram and Packaging Capabilities Sophisticated Product Image and Data Library Domestic and International Packaging Capabilities English and Spanish Language Web and Print Content U.S. Design/Engineering and Technical Support Resources Dedicated Manufacturing/Quality Management Team in China

8 Branded Retail Expertise Products, Systems and Support for Success Store Design and Set-Up Support Marketing and Merchandising Services Online and Direct Mail Promotional Services Existing Steren MX Marketing, Advertising and Promotion PRIVATE & CONFIDENTIAL

9 Voice, Video and Data Connectivity Audio/Video Communications Wall Plates Networking Hardware Mounts Cables Hardware Cable Assemblies Audio/Video Custom Networking Modules & Accessories Enclosures Bulk Cable Tools & Meters Power Coaxial Cable Audio Cable Telephony Datacom Structured Wire Thermostat Cable Audio/Video Datacom/Telephony Meter/Test Equipment Installation/Miscellaneous Adapters Power Supplies Cords Strips Miscellaneous Home Theater Speakers TV Mounts Cables (Audio/Video, HDMI) Hardware Active HDMI

10 Accessory Solutions Power Bank External Back-Up Charging Lightweight, Compact Multiple Colors Available Toy & Hobby Child Development Easy Assembly Wide Range of Ages Mobility Accessories Speaker Units Durable, Protective Cases Multiple Colors Available USB Retractable Data Cable Lightning Charging Cable 30pin Charging Cable Chargers Rotating USB Charger Slim AC Wall Tap Triple Tap Outlet Antennas Indoor Outdoor

11 Consumer Electronics Solutions Electronic Components Capacitors Components Resistors Semi-Conductors Batteries Lithium Cylindrical A, AA, AAA, C, D, 9V Battery Holders Computer Accessories Adapters/Connectors Computer Cable Accessories Microphone/Earphones Keyboards/Mice Audio Adapters Horn Speakers Loud Speakers Microphones Car Audio & Electronics Adapters Fuses Inverters Electronic Projects Breadboards Switches Relays Transformers

12 Steren Sample Product Comparison RS Part # Agenda Product Descrip2on AntennaCraA 4- Bay UHF Antenna for Fringe Areas CURRENT STEREN STEREN Dealer Cost $ Dealer Cost $ Cost Reduc2on 15.1% Whistler 150- WaQ Power Inverter with 2.1A USB Ports $ $ % GE ipod, CD, MP3 to CasseQe Adapter $ 4.98 $ % ProLinks 6- A. High- Speed HDMI Cable with Ethernet $ 2.98 $ % Competitive Pricing to Increase Profitability Consistent Packaging, Presentation and Promotion Simplicity in Sourcing, Fulfillment and Support

13 Steren Pathway to Success Products, Systems and Support for Success Comprehensive Product Solution: Ø Branded Products (with NewTek) Ø Steren Products Ø Order Management and Fulfillment Solutions Complete Technology Solution: Ø Simple, Efficient and Cost Effective Replacement POS Global Established Consumer Electronics Retail Brand: Ø Store Branding Ø Product Branding Ø Marketing, Merchandising, Advertising and Promotion Complete Store Set-Up, Design and Deployment Solution

14 Steren Electronics Proposal Phased Approach Focused on the Store Success Steren Electronics/NewTek Supply Partnership: Ø One Source Solution for the Entire Dealer Network Ø Comprehensive Access to ALL Products Needed Authorized Dealer Conversion Program: Ø Non-Exclusive Legal Agreements to Support Purchases, Brands/Marks, Marketing/Merchandising, POS, VIR Ø Inventory Start-Up Purchase Program Ø Technological Platform Conversion Ø Branding, Marketing and Promotional Launch Steren U.S. Franchise Infrastructure: Ø Expansion and Conversion Potential Ø Comprehensive Services Structure and Support System Ø Marketing, Merchandising, Advertising and Promotion

15 Steren Commitment What This Means For You Steren Commits the Following to Dealers: MORE SALES FOR YOUR STORES: Ø The Breadth of Our Product Line Should Generate Increased Sales Ø Our MSRP Prices Will Be Competitive and Generate Increased Sales MORE PROFIT FOR YOUR BUSINESS: Ø Steren Product Costs Will Enable Your Store to Generate More Profits Ø Leverage Branded Product Purchases Will Enable Stores to Keep Profits Ø A Broader Steren Product Line Ensures More High Margin Options COMPREHENSIVE and INTEGRATED MARKETING CONSISTENT and THOROUGH SUPPLY of PRODUCTS

16 Call to Action: Sign Up to Attend the Introductory Webinar: Thursday, April 16, at 4:00pm, EST Time Friday, April 17 at 11:00am, EST Time Friday, April 17 at 2:00pm, EST Time hqps://aqendee.gotowebinar.com/rt/ Visit the Steren Dealer Network Website: Submit Your Store Data and Account Application

EFFICIENT ROLL-OUT OF STANDARDS WITH ANIXTER S GLOBAL CAPABILITIES. Products. Technology. Services. Delivered Globally.

EFFICIENT ROLL-OUT OF STANDARDS WITH ANIXTER S GLOBAL CAPABILITIES Products. Technology. Services. Delivered Globally. AGENDA About Anixter Global Presence Global Structure Customer Needs Global Service