Mobility The Dark Side

Transcription

1 Mobility The Dark Side

2 mo biq ui ty (mō bĭk wĭ tē) We design, build and deploy Enterprise-class mobile solutions that transform your business processes Proprietary & Confidential Pg. 2

3 Enterprise-class Leverages Reach and New Innovative Capabilities Integrated with your business architecture and IT infrastructure Secure, Reliable, Extensible, Maintainable, Scalable Proprietary & Confidential Pg. 3

4 Pg. 4

5 Mobility The Dark Side

6 And if the dam breaks open many years too soon And if there is no room upon the hill And if your head explodes with dark forebodings too I'll see you on the dark side of the moon. Pg. 6

7 Mobile Trends

8 Market Dynamics 5.3B mobile subscribers 77% of world s population 20% have 3G availability 73M users in US have mobile Internet access 25% of US Web users are mobile-only A lot of Devices shipped and Apps downloaded A lot of traffic Mobile voice and data revenue > $1T in T text messages will be sent in B communicating devices, 5B not computers Proprietary & Confidential Pg. 8

9 Market Dynamics Driving Consumerization of IT Mobile Payments Internet of Things Pg. 9

10 Consumerization of IT Wireless is Creating The Big Flip Pg. 10

11 Consumerization of IT Digital Natives TIO = Teenage Information Officer Scott A. Snyder 2011 Pg. 11

12 Mobile Payments M-Payments: $240B in 2011; $1T by 2015 Near Field Communication 2014: 300M NFC smart-phones in use Most likely users? Pg. 12

13 Mobile Payments M-Payments: $240B in 2011; $1T by 2015 Near Field Communication 2014: 300M NFC smart-phones in use Most likely users? #1: Married couples between ages #2: Single females between ages Pg. 13

14 Mobile Payments M-Payments: $240B in 2011; $1T by 2015 Near Field Communication 2014: 300M NFC smart-phones in use But most consumers are still in the dark 91% never heard of NFC 70% never heard of mobile wallet Pg. 14

15 A Social and Technology Experiment Jonathan s Card Pg. 15

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17 Internet of Things Wembley Mousetraps Killer App Scott A. Snyder 2011 Pg. 17

18 Internet of Things Personal Healthcare Revolution Scott A. Snyder 2011 Pg. 18

19 Impact on the Enterprise? Challenges? Potential?

20 Impact on the Enterprise? Top 2011 Issue 90% will significantly expand number of mobile app s App dev alone > $20B by % will support workforce using tablets by B workers accessing enterprise systems in % with mobile devices do it today A2P will overtake SMS in 2016 Proprietary & Confidential Pg

21 Impact on the Enterprise? Top 2011 Issue Retail: ebay mobile revenue = US$2 billion in 2010 Travel/Leisure: 1 in 8 will use m-ticketing in 2015 Financial Svcs: 1B people will access by mobile by 2015 Publishing: 30% of circulation compromised Exec s are already losing their jobs over it! Proprietary & Confidential Pg

22 CIO Challenge Shift development How do I sift thru the platform hype and find the to a new real ROI opportunities? technology platform Who can I partner with to develop and deliver the App? How do I maximize acceptance and usage? What s the connection to Social Media? How should I think about security and compliance? How do I design to capture the right data to drive insights? How do I leverage existing infrastructure and applications? How do I deploy, support and provide the infrastructure? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg

23 CIO Challenge Shift development How do I sift thru platform the hype and find the to a new real ROI opportunities? technology platform Who can I partner with to develop and deliver the App? How do...that I maximize acceptance requires What s the connection new to skills Social Media? sets How do and I design to capture the and usage? right data to drive insights? new experience How do I leverage existing infrastructure and applications? How do I deploy, support and provide the infrastructure? How should I think about security and compliance? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 23

24 CIO Challenge Shift development How do I sift thru platform the hype and find the to a new real ROI opportunities? technology platform Who can I partner with to develop and deliver the App? How do...that I maximize acceptance requires What s the new connection skills to Social Media? sets How and do I design new to capture the and usage? right data to drive insights? How do I leverage existing infrastructure and applications? How should I think about security and compliance? experience How do I deploy, support and provide Deliver a mobile the solution infrastructure? that can be used by 10, customers How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 24

25 CIO Challenge Shift development How do I sift thru platform the hype and find the to a new real ROI opportunities? technology platform Who can I partner with to develop and deliver the App? How do...that I maximize acceptance requires What s the new connection skills to Social Media? sets How and do I design new to capture the and usage? right data to drive insights? experience How do I deploy, support and provide Deliver a mobile the solution infrastructure? that can be used by 10, customers Who can use any one of 208 platforms How do I leverage existing infrastructure and applications? How should I think about security and compliance? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 25

26 CIO Challenge Shift development How do I sift thru platform the hype and find the to a new real ROI opportunities? technology platform Who can I partner with to develop and deliver the App? How do...that I maximize acceptance requires What s the new connection skills to Social Media? sets How and do I design new to capture the and usage? right data to drive insights? How do I leverage existing infrastructure and applications? How should I think about security and compliance? experience How do I deploy, support and provide Deliver a mobile the solution infrastructure? that can be used by 10, customers Who can use any one of 208 platforms Anytime, Anywhere How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 26

27 CIO Challenge Shift development How do I sift thru platform the hype and find the to a new real ROI opportunities? technology platform Who can I partner with to develop and deliver the App? How do...that I maximize acceptance requires What s the new connection skills to Social Media? sets How andnew do I design to capture the and usage? right data to drive insights? How do I leverage existing infrastructure and applications? How should I think about security and compliance? experience How do I deploy, support and provide Deliver a mobile the solution infrastructure? that can be used by 10, customers Who can use any one of 208 platforms Anytime, Anywhere Without compromising security How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 27

28 CIO Challenge Shift development How do I sift thru platform the hype and find the to a new real ROI opportunities? technology platform Who can I partner with to develop and deliver the App? How do...that I maximize acceptance requires What s the new connection skills to Social Media? sets How and do I design to capture the and usage? right data to drive insights? How do I leverage existing infrastructure and applications? How should I think about security and compliance? experience How do I deploy, support and provide Deliver a mobile the solution infrastructure? that can be used by 10, customers Who can use any one of 208 platforms Anytime, Anywhere Without compromising security Or performance. How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 28

29 CIO Challenge Who Design/develop can I partner with to How do I sift a thru solution the hype and find the for 1,000+ develop and deliver the App? real ROI opportunities? employees How should I think about security and compliance? How do I maximize acceptance and usage? How do I leverage existing infrastructure and applications? What s the connection to Social Media? How do I deploy, support and provide the infrastructure? How do I design to capture the right data to drive insights? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 29

30 CIO Challenge Who Design/develop can I partner with to How do a I sift solution thru the hype and find for the 1,000+ develop and deliver the App? real ROI opportunities? employees Provision the What s devices, the connection to Social deploy Media? to their locations, and train users How do I maximize acceptance and usage? How do I leverage existing infrastructure and applications? How do I deploy, support and provide the infrastructure? How should I think about security and compliance? How do I design to capture the right data to drive insights? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 30

31 CIO Challenge Who Design/develop can I partner with to How do a I sift solution thru the hype and for find the 1,000+ develop and deliver the App? real ROI opportunities? employees Provision the What s devices, the connection deploy to Social Media? to their locations, and train users Ensure consistent How do I deploy, application support and provide set, and the infrastructure? security software How do I maximize acceptance and usage? How do I leverage existing infrastructure and applications? How should I think about security and compliance? How do I design to capture the right data to drive insights? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 31

32 CIO Challenge Who Design/develop can I partner with to How do a I sift solution thru the hype and for find the 1,000+ develop and deliver the App? real ROI opportunities? employees How Provision do I maximize acceptance the What s devices, the connection deploy to Social Media? to their and usage? locations, and train users How Ensure do I leverage existing consistent How do I deploy, application support and provide set, and infrastructure and applications? the infrastructure? security software Keep it in sync with your web How should I think about security and compliance? How do I design to capture the right data to drive insights? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 32

33 CIO Challenge Who Design/develop can I partner with to How do a I sift solution thru the hype and find for the 1,000+ develop and deliver the App? real ROI opportunities? employees Provision the What s devices, the connection to deploy Social Media? to their locations, and train users Ensure consistent How do I deploy, application support and provide set, and the infrastructure? security software Keep it in sync with your web Support all of it How do I maximize acceptance and usage? How do I leverage existing infrastructure and applications? How should I think about security and compliance? How do I design to capture the right data to drive insights? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 33

34 CIO Challenge Design/develop a solution to 1,000+ Who can I partner with to How do I sift thru the hype and find the develop employees and deliver the App? real ROI opportunities? Provision the devices, deploy to their How do I maximize acceptance What s the connection to Social Media? How do I design to capture the locations, and usage? and train right data to drive insights? Ensure consistent application set, and How do I leverage existing How do I deploy, support and provide infrastructure security and applications? software the infrastructure? Keep it in sync with your web Support all of it And scan and monitor the marketplace to keep it refreshed How should I think about security and compliance? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 34

35 Challenging Questions Who can I partner with to develop and deliver the App? How do I sift thru the hype and find the real ROI opportunities? How should I think about security and compliance? How do I maximize acceptance and usage? How do I leverage existing architecture and applications? What s the connection to Social Media? How do I deploy, support and provide the infrastructure? How do I design to capture the right data to drive insights? How do I enable my Enterprise to exploit the potential? Proprietary & Confidential Pg. 35

36 Looking for an Answer? Only 4% of Marketing Executives and 7% of IT Executives are prepared to answer them Forrester, Oct 2010 Proprietary & Confidential Pg. 36

37 Navigating the Dark Side Unlocking the Potential

38 1. Mobile as a Check-off Pg. 38

39 Mobile as a Check-off Your Web Site Delivered Experience Expected Experience Untapped New Capabilities Proprietary & Confidential Pg. 39

40 Mobile as a Business Enabler Your Business and IT Architecture Expected Experience Location-Based Services Transparent Pricing Smart Discounts & Coupons Immediate Gratification Branded Apps Mobile Push Notification Social Networking Personalization Direct access Multi-Touch to local data store Social Networking Medical Device Convergence Audio sensors Integrated Camera and Audio User orientation Accelerometers from a digital compass Digital Compass and Gyroscope Proximity to Physical Objects Peering through Bluetooth Light/Dark Environment Awareness Offline Synergies Precise location info from GPS RFID reader Fingerprint ID as an input method Mobile Push Notification Personalization Multi-Touch input from simultaneous gestures Image capture though still and video Camera Closeness to physical objects - proximity sensor Device positioning from an accelerometer Gyroscope sensors Device connections through Bluetooth Light/Dark Environment Awareness FM transmitter Haptic display New Capabilities Proprietary & Confidential Pg. 40

41 Mobile as a Check-Off Leadership of Our Federal Government In a recent executive order mandating that federal agencies draw up plans to improve government services, President Obama himself cited mobile services as one such path to cheaper, selfservice ways for citizens to interact with government. Several federal agencies are building application repositories for their own enterprise mobile apps. Pg. 41

42 Among the Winners Pg. 42

43 Among the Winners Pg. 43

44 Among the Winners Pg. 44

45 Pg. 45

46 Pg. 46

47 Mobile as a Business Enabler When you piece together these different technological, economic, and social components, the result is an infrastructure that makes certain kinds of human actions possible that were never possible before. - Howard Rheingold, Smart Mobs Scott A. Snyder 2011 Pg. 47

48 2. Who Is Driving the Bus? The CIO-CMO Alignment Imperative - Sept 2010 Don t believe they are highly effective partners 58% of CIO s said they were leading the digital agenda at their company 81% of the CMO s disagreed 69% of CMO s said that they were leading the digital agenda Pg. 48

49 Who Is Driving the Bus? The CIO-CMO Alignment Imperative This disconnect over strategic vision and ownership has created an environment where marketing feels forced to seek quick-to-deploy individual point solutions that may not effectively link to the established infrastructure or corporate strategy, and IT is often left feeling like glorified order-takers with little strategic voice. Pg. 49

50 3. Bad Design Pg. 50

51 3. Bad Design Overblown Visuals Going against convention is always LESS intuitive Pg. 51

52 Pg. 52

53 3. Bad Design Over Design Waste of Time and $ More Difficult to Use Ba

54 Pg. 54

55 Bad Design Navigation Confusing Start-Up Screen Offends Existing Subscribers Out of 68,000 reviews, 40,000 are * Implies 500,000 dissatisfied users Why WSJ Mobile App Gets ** Customer Reviews Pg. 55

56 Bad Design Navigation Confusing Start-Up Screen Offends Existing Subscribers Out of 68,000 reviews, 40,000 are * Implies 500,000 dissatisfied users Impact Dissuades New Subscribers Alienates Loyal Readers Why WSJ Mobile App Gets ** Customer Reviews Pg. 56

57 More Bad Design Considerations Neglecting technological limitations Neglecting to use native device interactions and technological features Disregard of context - how, when, where and why the mobile device is being used Pg. 57

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59 With mobile, you are now in the commercial software business with all the complexity that entails. Your apps are on a shelf in itunes right next to your competitors with a customer star rating beneath and un-moderated customer comments there for review. People are much more likely to become or stay a customer based on the experience they have with an organizations mobile applications. -Andrew Hiser

60 4. Security Risks Presents a higher threat Powerful computer Designed for personal use and communication Easily lost Connected to your infrastructure Multiple domains 80% - serious incident imminent Pg. 60

61 4. Security Risks Actions Risk Profile Stakeholders? Expectations? Scenarios? Probability? Penalty? Assess? Redesign to mitigate risk? Job of Security is to implement controls to accomplish that Software / processes to address attacks Best practices to address vulnerabilities Pg. 61

62 5. Back-end Integration Challenges Availability of API s and Web Services are almost always overestimated Data, business logic and UI are trapped in systems designed for desktop + mouse + keyboard use Performance and scalability Cloud? Pg. 62

63 6. Analytics Opportunity Setting the right targets Drive the desired behavior Forecasting and predictive modeling - Gary Rozal Mobility adds 210+ unique user dimensions - Tony Jebara, Columbia Machine Learning Pg. 63

64 7. Post Implementation Effort BYOD? Provisioning Deployment Warehousing Recycle Account Administration Device Migration Services Integration Device Support App Maintenance App Support Content Update Product Paradigm Product Manageent Marketing Release Management Refresh An unfunded liability is being built Bruce Rogow

65 Navigating the Dark Side 1. Mobile as a Check-Off? 2. Who s Driving the Bus? 3. Bad Design? 4. Security? 5. Back-end Integration? 6. Analytics Opportunity? 7. Post-Implementation Effort? Pg. 65

66 "There is no dark side of the moon really. Matter of fact -- it's all dark." Pg. 66