Il business in movimento: come diventare una mobile enterprise

Transcription

1 Il business in movimento: come diventare una mobile enterprise Nicoletta Armiraglio Mobile Offering Manager - IBM Italia 1 #IBMMobile

2 In the new computing era, we have moved from Single transactions to personalized engagement Millions of PCs to Structured data to billions of mobile devices massive amounts of unstructured data Static applications to dynamic services Rigid infrastructure to an elastic cloud infrastructure Reactive security Intelligent, proactive protection 2 #IBMMobile

3 New technologies present opportunities for business Cloud Big Data Business Customers Partners Employees Mobile Social Internet of Things 3 #IBMMobile

4 Mobile enables the Internet of Things Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022 Mobile is primary 91% of mobile users keep their device within arm s reach 100% of the time Mobile must create a continuous brand experience 90% of users use multiple screens as channels come together to create integrated experiences Insights from mobile data provide new opportunities 75% of mobile shoppers take action after receiving a location based messages Mobile is about transacting 96% year to year increase in mobile cyber Monday sales between 2012 and #IBMMobile

5 This new system enables businesses to successfully Transform strategy and operations Build and deploy multi-platform mobile applications Optimize mobile experience to build loyalty Leverage analytics to turn information into insights Extend enterprise to mobile with data, service, and application integration Manage and optimize mobile devices, data, and expenses Support BYOD and a smarter workforce Oversee security, risk and compliance 5 #IBMMobile

6 IBM MobileFirst approach (CxO, LOB Exec) Transform the value chain in ways that drive growth and ROI (CIO, IT Exec, CSO) Secure & Manage the mobile infrastructure to optimize performance (CMO) Engage customers in context by leveraging mobile insights (VP Apps, Developer) Efficiently build and deploy mobile applications 6 #IBMMobile

7 ~30% Overall Effort Cross-Platform Development Integration Catalog Management Security ~70% App Versioning Push Notifications Analytics 7 #IBMMobile

8 Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services IBM & Partner Applications Application & Data Platform Management Security Analytics Development & Integration Services Devices Network Servers Cloud & Managed Services 8 #IBMMobile

9 IBM MobileFirst enterprise app life cycle solutions Integrate Obtain Insight Develop Manage IBM Mobile Enterprise App Development Lifecycle Instrument Deploy Test Scan & Certify 9 #IBMMobile

10 Mobile Experience Industry Solutions Industry Banking Retail Insurance Healthcare Retail Banking (Mobile Banking) SME Banking (Mobile Banking & Access) Wealth Management Retail Associate Enablement (Save the Sale) Retail Consumer Shopping (Customer Loyalty) Retail Optimization (Mobile Store Performance Insights) Mobile Customer Care (Policy Management & Customer Self Service) Mobile Agent Care Mobile Claims Management Mobile Health & Wellness (Coordinated Care) Membership Mgmt. & Claims Spending Analysis & Reporting Government Automotive Telecom Travel Mobile Workforce Citizen Access to Government Services Business Access to Government Services Connected Vehicle Integrated Customer Retail Experience Mobile Supply Chain & Operations Mobile Customer Operations (Subscription & Service Management) Machine-to-Machine (M2M) Communication Field Service Management Mobile Customer Experience Management Smarter Transportation (Mobile Apps) Mobile Workforce & Operation Management X-Industry Mobile Commerce (Mobile Payments/ Wallets) Mobile Loyalty Programs Mobile Ticketing B2C B2B / B2E M2M Mobile Workforce Mobile Salesforce Mobile Supply Chain Management Mobile Asset Management Fleet Optimization Connected Devices IOC (Mobile Analytics) 10 #IBMMobile

11 The MobileFirst platform supports a spectrum of deployment options ON PREMISE ON PREMISE P PRIVATE CLOUD PUBBLIC CLOUD Run on Premise, Dedicated Hosting Run on Pure Application System Public Cloud Softlayer How do you leverage these deployment options today? How effective are current solutions for these options? Looking forward, what are your top needs for deployment options? 11 #IBMMobile

12 Over 100 MobileFirst case studies #IBMMobile

13 Increase user experience and create new communication channel - Explore mobile market opportunities - Introduce a new channel communication - Enforce feedbacks process, - Reach a new target audience - Introduce a mobile mindset inside the company 13 #IBMMobile

14 Contatto per ulteriori approfondimenti Nicoletta Armiraglio, Mobile Offering Manager - IBM Italia nicoletta_armiraglio@it.ibm.com Contenuti ed offerte ibm.com/mobilefirst/it/ Seminiario tecnico Discovering the value of IBM Worklight Version Marzo IBM Client Center, Segrate ibm.com/software/it/events/workshop.html 14 #IBMMobile